Essays and Research Papers on Marketing

5 pages. The United Parcel Service has seen a dramatic increase in business with the advent of internet technology. This paper describes why and how technology has launched UPS into one of its biggest growth periods in the history of the company. Bibliography lists 8 sources.

This 18 page paper looks at how and why knowledge creation is important in the marketing environment. The paper shows how information does not equal knowledge and to become knowledge it needs to be in format that facilitates value creation for a company. The paper then considers the use of loyalty schemes, as pioneered by ...

This 3 page paper considers the ways in which technology and economic conditions have impacted in the marketing of fashion. The paper considers how these macro factors well impact product development, advertising and general segment demand. The bibliography cites 4 sources.

This 5 page paper considers the way in which Amazon.com, the online book store and leading e commerce company have used information technology as a strategic tool in the development of the company, from the search engines and the links to the payment systems. The bibliography sites 8 sources.

A 6 page paper discussing how technological advances have changed marketing channels. Electronic marketing does present its challenges, but consistency in underlying principles means that electronic marketing differs from traditional marketing channels only in approach and methods used. Marketers need to have a firm grasp of the basics in order to succeed in either approach. Includes 4 ...

This 3-page paper provides information on how a company such as FedEx can communicate internal technological change to a potential customer base. Bibliography lists 2 sources.

This 6 page paper is written in two parts, the first major part, lasing 5 pages considers a key concept of stakeholder management; the meeting of customer needs. Clearly explaining the way this can be achieved in a marketing and price development environment. The last page is a reflection on what can be learnt by ...

This 3 page paper summarises the 1960 article written by Theodore Levitt entitled “Marketing Myopia” which looks at the way businesses, such as the railroads, failed due to a product orientated approach. The bibliography cites 1 sources.

This 19 page paper is written in two parts. The first part of the paper gives nine examples of media placements in a variety of mediums including trade press, monthly and weekly magazines, the daily newspapers, television, radio and the internet. The placement is considered for the message who may have placed it why the ...

This 5 page report discusses the concept presented 40 years ago, in Theodore Levitt’s Marketing Myopia when he wrote: “The seller takes his cues from buyers in such a way that the product becomes a consequence of the marketing effort, not vice versa.” The Swedish furniture chain IKEA has made it clear that it understands such “issues” and is ...

This 11 page paper is written in two parts. The first part looks at why marketing plans are important, especially in a changing environment. The second part of the paper examines the idea of a marketing audit and how it can be implemented as well as potential issues that may need to be overcome. The ...

This 5 page paper was written as a marketing plan for Brita water filters in Haiti. This paper includes a letter to the CEO of the company to present the marketing plan. There are 5 sources.

This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with ...

This 9 page paper is written in 4 parts. The first part defines what is meant by factory gate prices, collaborative planning and forecasting and replenishment. The second part considers how they play a role in the marketing, the third part considers the supply chain and the last considers the ethical issues linked to each ...

This 14 page paper looks at the way the internet has changed marketing, including the tools that it uses and the new methods of marketing it has facilitated as well as the way in which target markets have become more empowered. The paper is written in two parts, the first 7 pages are the ...

A 5 page paper that provides a general overview of these companies' advertising campaigns, including sponsoring events. The write discusses the emotional involvement consumers have when purchasing and reports taste tests conducted on these beverages. The most recent information regarding brain activities when tasting the beverages is reported. Bibliography lists 6 sources.

This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart ...

This paper, written in the form of a tutorial, examines the marketing and distribution channels of warehouse price giant Costco. The paper evaluates Costco's customer base, its inventory and distribution philosophy and provides suggestions on potential improvement. Bibliography list 3 sources.

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet points and looks at a range of issues associated with creating and maintaining a brand. The bibliography cites 4 sources.

A 5 page paper discussing channel change in higher education. Distance learning in whatever medium is not a new idea, but has been practiced since the turn of the last century. The old correspondence school has gained new life with the advent of the Internet, leading many schools to reevaluate their marketing plans. ...

This 11-page paper offers an overview of Pearson Education, a unit of publisher Pearson plc. In addition to offering a discussion about Pearson and the educational textbook industry, the paper also provides a discussion of the Five Forces in terms of the industry as well. Bibliography lists 5 sources.

A 6 page paper which examines gender inequality and sexuality in advertising and argues that real people who to live up to the standards portrayed can suffer in many ways. Bibliography lists 1 source.

This 9 page paper provides an overview of the role that the mass media plays in developing male and female gender identities. This paper considers the impacts of mass media messages as well as the approaches used in marketing. Bibliography lists 5 sources.

An 8 page paper examining the effects of gender and culture on marketing success. Gender and culture are two social factors that strongly and directly affect marketers’ ability to be successful in promoting their products. As the concepts of gender and culture continue to change, marketers must change along with them so as ...

This 4 page paper looks at the difference in spending patterns seen in male and female online fashion purchases. The differences are outlined and then tested with the use of chi squared test to establish whether or not there is a significant difference. The bibliography cites 3 sources.