Essays and Research Papers on Marketing

A 5 page paper. Dell Computer was the first PC manufacturer to utilize direct sales channels - from manufacturer to end user with no 'middle-men.' It revolutionized the way computer companies do business. This paper discusses this practice, including the revenue Dell realizes from just their Internet sales channel. Bibliography lists 5 sources.

A 5 page paper examining the suitability of Colombia as an expansion site for Acme Computers. Based on current economic conditions, Colombia represents an attractive location in which to market Acme Computers. The people are receptive, and economic growth is such that the market for the products is more favorable now than in ...

This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely ...

This 15 page paper demonstrates how the advent of the Internet affects the promotional mix. The iMac is the focus of the investigation. The paper looks at how the iMac has been marketed and how its promotion has been affected by the Internet. Bibliography lists 10 sources.

This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such ...

An 8 page paper. Dell has taken the lead in terms of market share in both the U.S. and the world. One of the factors involved in this success is their attention to customer service. Another is getting new products to market quickly. This paper discusses the issue of time to market. Bibliography lists 8 ...

A 5 page paper discussing how and why Dell Computer should want to market its computer products in Morocco. The PC industry is in decline and all the leading competitors have been looking at adding other products, but not all the world's nations yet have enough computers. Morocco still has areas that have no electricity or telecommunications, ...

This 7-page paper discusses how a U.S. company would go about exporting computers to Kenya. Information included includes the economy, the potential market, political structure, taxes and licenses required and methods of promotion. Bibliography lists 5 sources.

A 10 page paper discussing the examination of whether to pursue development and testing of a new type of palmtop computer, one that incorporates a cellular telephone and has the capability for wireless Internet access. Consumers and business travelers throughout the developed world increasingly face time pressures and constraints. Average consumers' lives are busier than ever, with family ...

This 9 page paper offers an overview of Dell Computer Company. Discussion includes a brief description/history of the company, the marketing mix using the 4Cs (an update of the 4Ps), market share of PCs and servers in the U.S. and international markets, as compared to several competitors, factors of their competitive advantage, and worldwide operations. ...

5 pages on how to creatively market computer-based gambling casinos to the American people. The writer discusses the existing market, niche, and very basic procedures. No Bibliography.

This 7-page paper examines the impact of technology on customers (in this case, customer service) by examining the case of Volvo Cars Belgium. Bibliography lists 2 sources.

A 6 page paper discussing three considerations for expanding into Colombia for the purpose of selling computers. The paper addresses promotion possibilities; economic conditions and financial considerations. Colombia still struggles and less than half of the total population of the country is likely to have interest in computers, but those who do – ...

7 pages in length. Once plagued with the unflattering moniker Sick Man of Europe, Turkey has done well to bring itself into the twenty-first century. One of the primary components of this vast improvement has been within the world of technology, where the Turks have sought to incorporate both their people and their ...

In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, ...

5 pages total. A short overview of plans for a computer company to augment its sales volume of laptop computers. Using basic marketing techniques, the strategy described seeks to better define the company's target niche and develop a plan to reach it. First page is a sample excerpt from the "Minutes" of a previous executive ...

This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.

A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages ...

A 21-page paper discussing strategies for Compaq to target potential home computer users in economies that are nearly developed, but have not yet attained fully developed standing. Compaq's retail opportunities have been eroded in the US by the commoditization of the PC, but computers are much newer in many parts of the world. The ...

This is a 5 page paper discussing the topic of retailers adapting to Internet shopping competition. In 1996, when Internet shopping was relatively new, many critics and researchers began to examine the impact Internet shopping would have on the retail industry and what store-based retailers could do to compete successfully to either bring computers users ...

What does it take to be a good leader? Are leaders in one field different than those in another, or do certain qualities shine through no matter what the arena? Has the quality of leadership changed with the advance of technology? These are some of the questions this discussion will pose ...

A 10 page paper discussing technological advances as they pertain to international operations. This may be just what the Australasian region has needed these last several years. Australia and New Zealand stand to benefit most, as they are more closely aligned with the Western nations that so greatly figure in the consumption of goods produced in that ...

This 4-page paper describes how research and technology have changed organizations - and in this case, the technology was used to focus on consumer marketing preferences. Bibliography lists 1 source.

This 10 page paper considers how the supermarket chain Tesco’s makes use technology as a strategic weapon to gain competitive advantage by way of differentiation. The writer looks uses Porters Five Forces and a Value Chain analysis to consider the value of the loyalty cards and the use of Electronic Data Interchange (EDI). The ...

5 pages in length. In today's hospitality industry one would be hard-pressed to find another world which is so impacted by technology. With new software innovations and the internet, including online websites that allow travellers to quote their own prices and book their own trips, the industry remains in a state of flux. Nobody knows where it will ...