Essays and Research Papers on Marketing

This 5-page paper discusses the effectiveness of social media and e-word-of-mouth in public relations and the tourism industry. Bibliography lists 8 sources.

A 10 page paper that provides a brief background on the company, where they created the Apple and Mac, and customer service practices. Other topics discussed in include relationship marketing. Bibliography lists 8 sources.

This is a 4 page paper that provides an overview of effective marketing strategies for the Chevy Volt. Emphasis is placed upon appealing to the cultural values of the electric car demographic. Bibliography lists 2 sources.

This 3 page paper provides an overview of themes related to corporate social responsibility (CSR). This paper assesses the impacts of this theme on the development of corporate identity. Bibliography lists 5 sources.

A 3 Page Paper That Discusses McDonald’s Recent Decision To Recall Millions Of The Shrek Characters Drinking Glasses. The Writer Provides Data And The Reasons For The Recall. Towards The End Of The Paper, The Writer Comments On Relevant And Non-Relevant Costs And The Contribution Margin Ratio Related To This Decision. Bibliography Lists ...

This 3-page paper focuses on the product life cycle of the Apple Inc. iPod. Bibliography lists 2 sources.

This 4 page paper provides an overview of studies on the use of brand extension. This paper outlines some of the central points about this strategy and the challenges for companies using this approach. Bibliography lists 6 sources.

This 3 page paper provides an overview of two articles that are specifically related to advertising research. One of the articles evaluates looks at research on reference price advertising and the other values corporate social responsibility and the price on consumer responses. These articles are compared in terms of the methodological approach, content, ...

This 10-page paper presents a marketing overview for a children's clothing consignment store in Norfolk, Virginia. Bibliography lists 7 sources.

A 7 page paper. Global marketing is significantly different than national and local marketing. This essay critiques an article about global marketing while still meeting the needs of the local culture or population and at the same time helps brand image. Bibliography lists 2 sources.

This 10 page paper is written in 2 parts. The first part looks at the issue of sustainability and the way education may help to increase the level of sustainability in the business environment, particular attention is paid to marketing education. The second part of the paper looks at the way marketing is taught and ...

This 3-page paper provides an example of an article for the publication Marketing Scene about Apple Inc.'s target marketing efforts.

This 5-page page paper focuses on marketing and sales strategies for the fictitious beverage company, Touch of Perception. This paper discusses the demographics and psychographics, as well as a marketing budget. Bibliography lists 2 sources.

This 8-page paper is a marketing plan overview of a potential vegan food delivery/catering service. Bibliography lists 6 sources.

This 8-page paper focuses on Uber's service, and how concepts of shared value, quality, relationship marketing and management fit into the ride-sharer's business model. Bibliography lists 4 sources.

This is a 4 page paper that provides an overview of the difference between corporate image and branding. The relevance of organizational culture and strategy to both is explored. Bibliography lists 4 sources.

This 6-page paper compares ALDI and Amazon Grocery, determines socio-economic trends when it comes to grocery shopping and explains which retailer is better positioned to take advantage of the trends. Bibliography lists 5 sources.

This 3-page paper focuses on environmental forces that might impact purchasing decisions for products and services at PetSmart. Bibliography lists 3 sources.

This 6-page paper offers examples of branding strategy, positioning statement, marketing strategy and customer behavior for a fictitious delivery/catering service called Excellent Eats. Bibliography lists 4 sources.

A 5 page paper that discusses Nike and offers a proposal to help improve sales. Nike lost its number one position in sneaker sales in the U.S. in 2016. This proposal includes problem statement, question, problem, hypothesis and more. Bibliography lists 8 sources.

This 7-page paper discusses viral marketing and whether it is an ethical advertising tool. Bibliography lists 3 sources.

This 9-page paper covers strategic positioning and environmental analysis for the fictitious product, Humming Bird All Natural Drinks. Bibliography lists 6 sources.

This 5-page paper answers marketing and marketing communications questions about Bottle Green, a company offering beverages. Bibliography lists 2 sources.

This 9-page paper examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. Bibliography lists 8 sources.

This 3 page paper reviews the contents of two marketing articles, with the titles "Can a retail web site be social?" and " Delight by design: The role of hedonic versus utilitarian benefits". The content of the articles is summarized with an assessment of their findings. The bibliography cites 2 sources.