Essays and Research Papers on Marketing

The PAIBOC principles put forward by Locker and Kaczmarek look at the purpose, audience, information, benefits, objectives and context of the webpage, assessing the presentation against these aspects. The Lonely Planet website for Australia is accessed in this five page paper using these principles. The bibliography cites 6 sources.

This 17 page paper is a 21 PowerPoint presentation with speaker notes, supporting a research proposal to investigate preference building on the part of consumers for the purchase of hotel rooms online. The research questions, hypothesizes, and existing research that supports the proposal are all presented. The bibliography cites 5 sources.

This 3-page paper discusses the potential market for Greek Yogurt with Honeynut Clusters, a new flavor introduced by Ben & Jerry's. Bibliography lists 3 sources.

This 4 page paper looks at research concerning telemarketing and the way that the practice may be optimized. The paper looks at the use of technology to support sales and the use of information in CRM systems, the way the most receptive customers may be identified and the efficient use of time when making outbound ...

This 6-page paper is a marketing overview for Kudler Fine Foods. Bibliography lists 3 sources.

A 4 page paper that offers an annotated bibliography of two journal articles that focus on marketing strategies. One study incorporated convergence and divergence as they researched leadership competencies were more similar or different between and among 40 countries. The other article discusses different leadership competencies as viewed through global marketing organizations. They focused ...

This 24 page paper reviews research methods that have been used to assess the way research has been undertaken examining online purchase choices. The review includes quantitative and qualitative research methods, looking at different aspects of the purchase decision. The bibliography cites 35 sources.

A 3 page paper. This paper has two parts. The first part reports five definitions, including one from 2002 and one from 2005 so the reader can compare them to those in more recent years. it is clear, nothing has changed much relative to this approach. The writer points out the similarities and differences and ...

A 3 page paper that begins with a report of its recent settlement for false advertising. The paper discusses the most effective medium for advertising and links Nutella to this discussion. Bibliography lists 4 sources.

A 7 page paper. This essay discusses a case study for Sephora Direct. The paper offers a brief overview of the case, which is focused on the digital arm, SWOT analysis, discusses four specific questions, and provides an update on the company. The questions address things like how a budget increase might be used ...

A 10 page paper that discusses aspects of introducing a new hybrid car at the auto show and to the United States, This essay discusses and reports the target audience for the company's marketing efforts. The essay reports different facets of the consumer's purchasing journey and how to appeal to it. The types of ...

A 5 page paper. This essay discusses building a competitive advantage based on Prof. Urbany’s Competitive Strategy in 3 Minutes applied to a specific spine and rehab office and includes comments about using social media. Bibliography lists 2 sources.

A 3 page paper. A hospital is opening a convenient care center that will provide physicians, labs, imaging, sports medicine, and emergency care services. The ER is open 24 hours. This essay explains the marketing plan. Two tables are included. Bibliography lists 2 sources.

This is a 3 page paper that provides an overview of the insurance market in the United States. The use of differentiation marketing is emphasized. Bibliography lists 3 sources.

This 5 page paper provides an overview of existing literature on the use of competition and the impacts of varied elements on market share. This paper outlines thematic factors related in existing studies on the innovation, technology, strategic process and market performance. Bibliography lists 5 sources.

This 4 page paper looks at the similarities and differences when marketing services instead of goods, looking at the different concepts and the way that models such as the 4 P’s maybe applied to the marketing of services. The paper concludes that there are some differences but basic concepts remain similar. The bibliography cites 6 ...

This 4-page paper provides a definition of marketing, marketing's importance to an organization, and how Subway Restaurants, Burger King and McDonald's uses marketing. Bibliography lists 3 sources.

This 10-page paper provides marketing recommendations for Classic Airlines. Bibliography lists 3 sources.

This 9 page paper is written in report format and looks at the concept and potential uses of mobile marketing for use by a fictitious firm. The potential benefits and concerns over the way this format is examined with consideration of the application to practical applications. The bibliography cites 7 sources.

This 3-page paper examines a "Shark Tank" segment called "The Dough Bar." The paper discusses the company's product, marketing, valuation and value proposition. Bibliography lists 2 sources.

This 3 page paper provides an overview of five studies on the use of marketing, promotion, and advertising in shaping consumer perspectives. This paper considers the use of these elements in defining how consumers respond to products both short and long term. Bibliography lists 5 sources.

This 5-page paper provides a marketing plan/overview for Sandile Security Services. Included are discussions about marketing differentiation, segmentation, commoditization and the 4 Ps of marketing. Bibliography lists 9 sources.

This is a 3 page paper that provides an overview of the value of social media to inexpensive marketing. The use of an expertise-oriented blog and social network campaign to promote a hypothetical niche business is explored. Bibliography lists 0 sources.

This 3 page paper provides an overview of five articles that reflect the importance of understanding customer relationship management, or CRM. This paper reflects on the themes of value, conflict management, and customer divestment. There are five sources.

Word of mouth (WOM) is recognized by researchers as a powerful source of information that can influence consumer behaviors. Because of the prevalence of social media in communicating information to consumers, WOM spread via technology, or eWOM, has become the focus of marketing campaigns for many companies. This paper evaluates the studies of eWOM ...