Essays and Research Papers on Marketing

This 16 page paper looks at the concept of the marketing mix in order to assess whether or not it is still a valid modern in the modern world. The paper looks at the way it has developed and the way it may be used, alone and in line with other marketing ideas and ...

This 8-page paper discusses how Eddie Bauer, the outdoor apparel retailer, relies on multichannel marketing and technology to reach potential consumers. Bibliography lists 5 sources.

This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.

A 3 page paper discussing the use of data in customer relationship management. Marketers and the marketing discipline devoted much time and energy to developing what would come to be known as the marketing mix, the four "Ps" of marketing that have guided marketing efforts for years. The four Ps have been criticized ...

A 6 page research paper that discusses the latest innovations and thinking about the future of the automotive industry, focusing on electric cars and ideas for mass transit. Bibliography lists 3 sources.

This 15-page paper discusses customer service and satisfaction when it comes to e-commerce. Bibliography lists 20 sources.

6 pages in length. The fundamental purpose for building communication strategy is to reach a wider target audience and thereby increase profitability. Moreover, it helps keep the company on its toes within the context of technology, competition and effective management. This organization's target market consists of pet owners whose animals are much ...

This 16 page paper looks at the development of the internet as a distribution medium for travel services, concerning how and why this has occurred, identifying relevant factors and looking at how firms such as Expedia and Orbitz are able to satisfy customers’ needs in an effective manner. The bibliography cites 20 sources.

This 5-page paper is a marketing study about Bajaj Auto Ltd. in India. Bibliography lists 5 sources.

This 7-page paper discusses the positive culture of Southwest Airlines including the dedication to customer service. Bibliography lists 4 sources.

This 9 page paper looks at three concepts associated with the delivery and marketing of services; the service concept, customer segmentation and customer expectation with specific reference to the gap model SERVQUAL. Each concept is discussed individually, with an explanation of the theory and application. The bibliography cites 9 sources.

This 15 page paper looks at the concept and practice of cooperate branding and then compares and contrasts the branding of a company to the branding of a product. The discussion includes numerous real life examples to illustrate points raised and assesses the way a firm may choose between cooperate and product brandings strategies. ...

This 6-page paper discusses Starbucks Corp., its branding, and how it can improve on the marketing front. Bibliography lists 10 sources.

This 6 page paper considers the way culture will impact on buyer behaviour. Looking first at what is mean by culture and then at the potential influences using examples to illustrate the points raised. The bibliography cites 8 sources.

Customer relationships are built up over time. The writer this process by examining a model of customer relationship development which outlines five different stages. The five stages are discussed, identifying the relevant influences and characteristics which can be observed during the various stages. Three sources are cited in the bibliography of this four page paper.

This 4 page paper looks at the way in which a pricing strategy may be assessed for an exclusive designer label. The example of Burberry is used, and issues such as positioning and the need to maintain exclusivity, the buying patterns of the target market and brand perception are all discussed. The bibliography cites 4 ...

This 5-page paper discusses Cold Stone Creamery and potential entry strategies/marketing activities in France. Bibliography lists 5 sources.

This 3 page paper contains two parts. The first part examines media tools in general and the other for specific purposes. Bibliography lists 3 sources.

A 3 page paper that responds to four questions: the traditional target market and the changing market, including older riders, targeting women in marketing and whether that would suffer a backlash from men, and where to advertise to women. The final issue deals with the possibility of the demographics of Harley owners being similar ...

This 5 page paper, written in 2012, looks at the potential future trends which will impact on marketing, The paper focuses on the increasing use of social media as a marketing and a monitoring tool and other technological influences such as QR codes. The bibliography cites 9 sources.

This 5 page paper considers the ethical perspective of marketing to children, arguing that children are particularly vulnerable. The way in which marketing takes place, as well as the potential impact that marketing, is considered looking at current and past practices and research that indicates children may take the messages of marketing assuming they are ...

This 3-page paper discusses Clorox Co.'s promotional efforts. Bibliography lists 3 sources.

This 10-paper presents a marketing/environmental overview for a hypothetical virtual game geared at preventing drunk driving. Bibliography lists 10 sources.

This is a 4 page paper that provides an overview of socially responsible marketing. The challenges and advantages of this approach are explored. Bibliography lists 3 sources.

This 4 page paper looks at what is meant by customer loyalty and considers how it may be measured in a project to assess the benefits of loyalty programs in the hospitality industry. The bibliography cites 4 sources.