Essays and Research Papers on Marketing

This 17 page paper looks at the concepts of marketing, sales and branding defining and explaining the role of each before considering the way in which a firm may use different strategies to promote brandings which in turn may promote sales. The bibliography cites 10 sources.

This 6-page paper discusses social and demographic information pertaining to Research in Motion's BlackBerry products. Bibliography lists 2 sources.

This 7-page paper discusses various aspects of the marketing-oriented organization, including a customer-centric focus. Bibliography lists 6 sources.

This is a 5 page paper that provides an overview of market segmentation. Brooke Army Medical Center is used as an example, with lifestyle analyses conducted on the San Antonio community. Bibliography lists 3 sources.

This 8 page paper is a literary review for assessing the way in which loyalty is gained in the hospitality industry and the potential with particular attention to the use of strategic alliances in loyalty programs. The bibliography cites 16 sources.

This is a 4 page paper that provides an overview of branding and customer loyalty. Strategies for increasing customer loyalty are examined. Bibliography lists 3 sources.

This 10-page paper focuses on stakeholders involved with the company's problems about sticky accelerator pedals and potential rollovers of its Lexus SUVs. Bibliography lists 12 sources.

This 8 page paper answers three marketing questions. The first looks at how the extended marketing mix (the 7 P’s) will vary depending on the way it is used for different segments of a market, assessed by showing how it may be used for a mass market and upper market watch. The second question considers ...

This 3 page paper looks at the case of Innocent Smoothies, considering the multidimensional nature of the product and how when it was launched it may have been perceived as a new product according to Booz, Allen and Hamilton. The bibliography cites 2 sources.

This is a 4 page paper that provides an overview of marketing definitions. The differences between marketing and advertising are emphasized. Bibliography lists 3 sources.

This 6 page paper looks at what is meant by marketing, considering several definitions and then looks at how marketing may take place, using examples to illustrate the importance and role of marketing. The bibliography cites 6 sources.

This 4 page paper looks at 2 cases is provided by the student, concerning a software company SAP, and then developed three questions that could be caused on the case studies regarding marketing. Questions are presented along with example is, looking at how the company's segmenting market, whether the company should develop a new product ...

This 9-page paper focuses on Starbucks in China, and whether the company should expand. Bibliography lists 10 sources.

This 13-page paper focuses on an explanation of brand personality, and demonstrates its use among three vehicles. Bibliography lists 20 sources.

This 4 page paper looks at 3 different approaches to marketing; a customer orientated approach, a goal orientated approach and a systems approach, outlines each approach and discusses the way they may be useful to a small business. The bibliography cites 5 sources.

This 5 page paper examines why cost leadership is relevant and to what extent. Bibliography lists 4 sources.

This 3-page paper discusses the best media to be used for marketing a netbook. Bibliography lists 2 sources.

This 3 page paper takes a look at marketing and claims that customers really do not have relationships with brands. Bibliography lists 3 sources.

This 10-page paper discusses results of a survey about consumer choice between national brands and private label brands. Bibliography lists 4 sources.

This 3 page paper examines this article on car buying. No additional sources used.

This 13-page paper discusses the marketing of the Versace clothing line. Bibliography lists 5 sources.

This 5-page paper focuses on perceptual maps and uses for the simulation about Thorr Motorcycles Inc. Bibliography lists 4 sources.

This 9-page paper focuses on aspects of marketing research. Bibliography lists 2 sources.

This 3-page paper provides an analysis for a Trident Layers print advertisement. Bibliography lists 1 source.

This 4 page paper uses four articles to demonstrate aspects of each of the 4 P’s of product, price, placement and promotion in the hospitality industry. This looks at a cruise ship product, at prices for hotel mini bars, at the distribution of hotel room sales through internet portals and at a promotion of Disney ...