Essays and Research Papers on Marketing

A 3 page paper discussing issues associated with making large and complex sales. The paper includes discussion of communication and cooperation, and includes an example. Bibliography lists 5 sources.

This 5 page paper examines the field of public relations and specifically looks at the skills a person needs to possess when embarking on such a career. Skills discussed include communication, research, negotiation, creativity, and problem solving. Bibliography lists 2 sources.

This 8 page paper considers the topic of integrated marketing communication; IMC. The paper gives three different definitions and explains them using real life examples and then consider which are the best or most appropriate for different circumstances. The bibliography cites 6 sources.

A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations ...

A 3 page executive summary for a larger marketing review of the Toshiba Tablet PC family of products. The summary addresses the product, target market, marketing strategy, the competition, distribution channels and communication tools being used with customers. Bibliography lists 5 sources.

A 4 page paper in which the writer explains several marketing communication tactics, such as branding, event sponsoring, e-mail newsletters and more. The writer comments on each tactic as it relates to Nike. Bibliography lists 7 sources.

This 5-page paper focuses on the target market and communications plan developed by SC Johnson for its Scrubbing Bubble cleaner brand. Bibliography lists 1 source.

A 12 page research paper on how the Internet has changed marketing in a revolutionary sense. Several case examples of home businesses are provided and a brief overview of how on-line communications take place is provided. The role of such things as e-mail, marketing auto-responders, etc.;- -are analyzed in considerable detail. The writer presents the ...

This 7-page paper focuses on communication methods and behaviors in e-tailing. Bibliography lists 2 sources.

This 9 page paper answer three questions; what is the difference between marketing to businesses and consumers, how the internet may be used strategically in a marketing campaign and what the value of personal communication in marketing is. Numerous examples are cited throughout the paper. The bibliography cites 7 sources.

A 9 page research paper that examines the role that information and communication technologies play in product development. Bibliography lists 5 sources.

A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as ...

This 5 page paper considers the importance of developing an integrated marketing and communication campaign when undertaking a privatisation of a utility in a developing country, and how similar campaigns have been achieved. The bibliography cites 5 sources.

This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrated marketing communication (IMC) strategy. The second part of the paper considers the way that brand issues and desired image need to be considered before formulating a brand strategy. Both sections ...

7 pages. B2C, also known as business to consumer, is an example of the use of 'branding' that is, delivering value and understanding to visitors. Communication to reach target audience and adding the use of branding. This paper examines the use of branding in targeting consumer audiences. Bibliography lists 5 sources. ...

This 6 page paper looks at the optimal method of handling of a complaint made regarding a service provided by a travel agent. The paper is based on the concept of the marketing and the provision of services, along with interaction and communication with the customer and the need to provide a resolution to retain ...

This 6 page paper considers to what extent brand advertising is a form of social pollution and to what extent it may be argued as economically essential and culturally enhancing form of symbolic communication. The bibliography cites 5 sources.

This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.

This 3 page paper looks at the functions of public relations and considers which functions are internal and which are external. The paper looks at three examples of each, for internal PR, relationship management, employee relations and investor relations are discussed. For external PR functions of marketing communication, social responsibility and consumer relations. The bibliography ...

This 14 page paper considers the statement that all marketing communications should be 1) clearly positioned, 2)directed to a particular target market, 3)created to achieve a specific objective and 4)undertaken to accomplish the objective within budget constraints. This is considered with reference to two pharmaceutical companies; Proctor and Gamble Pharmaceutical and Johnson and Johnson. ...

This 6 page paper looks at pricing and compares pricing of computers among several retailers. Different types of retailers are discussed as well as web sites. Bibliography lists 5 sources.

This 3-page paper provides an overview of e-marketing strategies for fictional company Prehistoric Computers. Bibliography lists 5 sources.

A 5 page paper presenting a marketing plan for a regional US retailer to expand into Morocco. The paper discusses the 4Ps (product, place, price, promotion) and estimates the cost of the expansion. There will be only a single outlet in Casablanca in the beginning, and Chelsea Computer will expand into other cities as growth of ...

This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how ...

A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists ...