Essays and Research Papers on Marketing

This 5-page paper discusses the concept of market segmentation, and explains why market research is important to it. Bibliography lists 3 sources.

This 22 page paper looks at the way firms compete in order to create and then retain loyal customers with specific attention paid to the use of loyalty schemes. Social values and buying patterns have changed and loyalty from customers is difficult to obtain. The use of differentiation and the creation of loyalty schemes ...

This 6 page paper proposes a strategy that a regional water bottler could use to compete in a market with the large international firms. The strategy proposed is one of differentiation using local image and environmental issues to create a desirable image and help increase sales cost effectively. The bibliography cites 5 sources.

A 3 page essay in which the writer/tutor relates personal experience that involved poor customer service. Then, the writer discusses what the company involved can do to improve its customer service and offers further observations. Bibliography lists 1 source.

An 8 page paper discussing the marketing mix and pricing objectives for Kingsford Charcoal on the basis of a 2007 student-supplied case. Bibliography lists 6 sources.

This 3-page paper examines some ethical issues pertaining to customer relationship management. Bibliography lists 3 sources.

A 6 page paper that describes and discusses international marketing and strategic international marketing, including factors to consider when planning. The second part of this paper addresses the question of whether or not Porter's generic strategies are obsolete. The writer reports additional forces that should be considered in the marketplace today. Bibliography lists 4 sources. ...

This 5-page paper offers a research plan for marketing/introduction of new olive oil soup to the United States. Bibliography lists 4 sources.

This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmented strategy away from the segmented strategy, the success of a fragmentation strategy is seen with the sales of the Scion, and segmented market difficulties are seen with the new Auris. The ...

A 10 page review of Greg Critser’s expose on the pharmaceutical industry and its impact on American culture. This paper uses a volume of additional research to back up Critser’s contentions. Bibliography lists 10 sources.

This 3-page paper provides a marketing plan for McBride Financial Included in the paper is a discussion about Internet marketing. Bibliography lists 2 sources.

This 4-page paper discusses the company's marketing and segmentation and positioning, and provides a competitive analysis. Bibliiography lists 10 sources.

An 8 page paper assessing the situation described in a student-supplied case; identifying several alternatives; choosing one; and presenting rationalization for the choice. The paper recommends that the company create an alliance with Starbucks to extend Dippin' Dots' distribution and contribute to reducing seasonal effects in sales at Starbucks. Bibliography lists 5 sources. ...

This 5-page paper focuses on marketing a breakfast cereal to children. Bibliography lists 5 sources.

This 5-page paper answers certain questions about economics, United States economic issues and product rollout via the Internet. Bibliography lists 9 sources.

This 7-page paper discusses whether consumer behavior is different when it comes to Internet marketing versus the more traditional channels. Bibliography lists 3 sources.

This 10-page paper discusses Sanrio Company Ltd. and its creation, Hello Kitty. Bibliography lists 7 sources.

This 3 page paper looks at the different ways a fictitious firm can expand considering the 4 expansion strategies of Ansoff; penetration, product expansion, market expansion, or diversification making suggestions for each strategy.

This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding ...

This 4 page paper looks at the concept and practice of positioning and the way in which it is interdependent with many other marketing concepts. The paper discusses the role of positioning in the context of the broader marketing environment and presents some of the interdependencies as a mind map. The bibliography cites 1 source. ...

This 8 page paper examines the Canadian hotel industry using Porters Five Forces as a framework for the analysis. The paper defines the industry, looks at the threat from potential new entrants, the influence of substitutes, the pressures and leverage of suppliers and buyers and the rivalry. The bibliography cites 9 sources.

This 24-page paper discusses an analysis of supermarket operations, from customer service, to inventory management, to logistics. Bibliography lists 12 sources.

This 14 page paper looks at the way purchase decision are made by consumers when purchasing fashion. The paper simulates findings of a research survey to define consumer segments, compares these to the segments identified i theory and then consider the purchase process that takes lace. The bibliography cites 15 sources.

This 13 page paper looks at the way organizational purchasing takes place. Proton Holdings Berhad is an international car manufacturer and has to make a large number of procurements. The paper gives some background to the firm and its' purchases, looks at the market characteristics, the factors that influence the decisions made by Proton, looks ...

An 8 page paper discussing Zara's unconventional approach to its supply chain as a point of competitive advantage. The paper discusses Zara in relation to Gap and H&M; identifies cautions for the future; and makes recommendations for future strategy. Bibliography lists 6 sources.