Essays and Research Papers on Marketing

This 10 page paper looks at the way a web site for a fictitious company is designed, what is good and where there is room for improvements and then suggests improvements that could be made. The bibliography cites 6 sources.

A 5 page paper discussing Home Depot's habits of opening stores close to each other, in some cases only a mile apart. As Lowe's targeted women as the instigators of most home improvement projects, Home Depot focused more on contractors and the big orders that come with decreasing frequency in today's environment. With ...

Customer Relations Interview This 3 page paper considers a fictitious interview with a customer relations/service manager for a large automotive company to assess the areas where customer relations are important. The paper then presents recommendations to enhance the customer relations further with the use of CRM. The bibliography cites 4 sources.

This 8 page paper examines Cinnabon and performs a strategic external analysis of the company in the wider environment. Using Porters Five Forces model as a framework to look at factors such as market attractiveness, major trends, value delivery systems as well as a customer and competitor analysis. The bibliography cites 9 sources.

There are many influences in the way consumers choose to make purchases. This 15 page paper looks at consumer behavior during a public holiday period and assesses the way that this will impact on different types of consumers. Christmas is used as an example where there is ritual consumption and the two example consumers ...

This 3-page paper provides a marketing analysis of two of Listerine's competitors: Oral-B (a Procter & Gamble brand) and Colgate-Palmolive. Bibliography lists 2 sources.

This 6 page paper examines the ready meal market in the UK, looking at the size, the structure, the segments, such as frozen and chilled as well as food types, patterns and fashions, the motivations of the consumers and the controls over the market. The bibliography cites 8 sources.

In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international brands. The issue of different culture and markets is used to examine the ways that brand image and marketing may be changed between countries. The bibliography cites 7 sources.

This 4-page paper examines the video game console industry, its major players and its strategies (both development and marketing).

This 9-page paper covers strategic aspects of marketing to consider when it comes to promoting a brand of consumer soap. Bibliography lists 5 sources.

A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and ...

This 8 page paper looks at some potential strategies for British Airways; installing wi-fi on all flights, reducing cabin crew to speed up turnaround time, reducing short haul flights to focus on the more profitable and less competitive long haul business, to undertake a merger or strategic alliance with a Middle East airline and to ...

A 3 page paper which examines elements of the film Who Killed the Electric Car? Bibliography lists 2 sources.

This 17 page paper examines the reasons behind the high level of success that Kentucky Fried Chicken (KFC) had found in the Chinese market, especially when compared to competitors such McDonalds or Burger King. The paper looks at how the company has gained competitive advantages and how the firm has managed to appeal to the ...

A 3 page paper which examines the company profiles of 9 different companies. The paper examines competitive advantage, market segmentation, positioning, differentiation, and unique selling proposition. Bibliography lists 9 sources.

This 3-page paper focuses on pricing as a controller of consumer behavior, and whether it's effective. Bibliography lists 3 sources.

This 4 page paper answers 4 questions concerning market research. The first looks at a case provided by the student; Santa Fe Grill and assesses what type of market research they need. The second question consider what type of information a firm such as McDonalds may want to gather when undertaking a mystery shopper program. ...

A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's leads all of its competitors. The recession is attracting new customers to what essentially is a reinvented McDonald's. When the recession is over, the company likely will have gained many loyal customers that will ...

This 13 page paper discusses 7 marketing issues and then presents a brief marketing plan. The seven subjects discussed are whether or not brand extensions are a good idea; if TV advertising has lost is power, if marketing is an art or a science, whether or not mass marketing is dead, if a mission statement ...

This 6-page paper focuses on Wal-Mart and whether it can become a decent fashion outlet during recessionary times. Bibliography lists 6 sources.

An 11 page marketing plan for a home health agency in Arkansas. Home health is the fastest-growing segment of health care, and that growth can be expected to continue for several years. The paper recommends that BHHH focus on expanding market share now and then maintaining that share as the target market increases ...

A 5 page paper that introduces the topic by commenting on marketing changes when television became popular. The essay comments on Internet marketing and corporate sponsorship of different events with examples. The last part of the paper focuses on sponsorship marketing in Singapore. Bibliography lists 3 sources.

This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country looks at expanding into a non English speaking country, including understanding the market, the different culture, distribution patterns of expansion and the way that brand and company image ...

This 5 page paper takes a hypothetical target market and explores how a YouTube campaign might be successful. Bibliography lists 5 sources.

This 3 page paper looks at how and why clues are important to customers when they are purchasing a service rather than a tangible good. The paper outlines what is meant by a 'clue', the types of clues service organizations use and why they can be very important. The bibliography cites 1 source.