Essays and Research Papers on Marketing

This 5-page paper explores the tasks and duty of a marketing director and discusses appropriate rewards, compensation and goal-setting for the position. Bibliography lists 3 sources.

This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The writer looks at the company and its’ existing strategies and core competences before developing a plan for a product expansion and a penetration strategy which are aligned with the current strategies goals and ...

A 7 page paper presenting a PR plan for a new soccer team for Puerto Rico, to be aligned with Major League Soccer. The paper discusses objectives, risks, tactical planning and provides a press release. Bibliography lists 5 sources.

This 3-page paper offers suggestions on how Frederick's of Hollywood can better promote its products to gain a larger market share. Bibliography lists 2 sources.

This 3 page paper evaluates an ad according to the AIDA concept. No bibliography.

This 4 page paper looks at questions concerning the launch of a new product. The first part of the paper looks at what considerations should take place prior to the launch of a new product, the second part of the paper looks at the potential of adding new products to the range, the third part ...

This 4 page paper looks at television ads and other marketing of health care products. The paper argues that they are more negative than positive. Specific examples are provided. Bibliography list 3 sources.

A 22 page paper containing slide contents and speaker notes for a 26-slide PowerPoint marketing plan for a diabetes educational center in Lexington, Kentucky. Bibliography lists 13 sources.

An 18 page paper discussing problem solution for a developing company. Currently it has no idea of what its ideal customer looks like; consequently it cannot seek to develop more of those customers. The recommendation for SSC is that it (1) differentiates its products and services from those of its competitors; (2) create ...

A 7 page paper providing an overview of the company and its target markets in 2008. As other retailers struggle, Urban Outfitters' net income increased 79 percent from 2007 to 2008. There are some issues that Urban Outfitters needs to address, but overall it clearly is doing quite well at present. College ...

A 3 page essay that offers a student a guide to describing the student's extended family as a market segment, using geographic, psychographic and demographic terms. No bibliography is provided.

An 8 page paper discussing the benefits of strategic shift from traditional to customer-targeted marketing. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such a relationship requires that the organization increasingly turn from traditional marketing methods to those that ...

This 7 page paper focuses on a book called The Omnivore's Dilemma but then goes on to do an actual investigation on spreads. The spreads are evaluated for the honesty in advertising. Bibliography lists 2 sources.

This 3 page paper supports the idea that gathering information on target market consumer decision-making is essential to the formulation of a marketing strategy. Bibliography lists 2 sources.

This 3-page paper focuses on different definitions of marketing, and provides examples of each. Bibliography lists 2 sources.

This 3-page paper examines the concept of brand loyalty as it applies to cell phones (Sprint) and movies (Disney). Bibliography lists 3 sources.

This 10 page paper considers why there are still issues concerning customer rights when there is a competitive environment and marketers are trying to satisfy customer demands. The paper examines this from a corporate social responsibility perspective (CSR) considering the needs to balance different stakeholder needs and assess the pressures for and against increasing the ...

This 5-page paper provides a review of a Distribution tutorial on Knowthis.com. Bibliography lists 2 sources.

A 4 page paper that briefly introduces the 4Ps marketing mix and then applies each to Tylenol marketing efforts. Specific examples of Tylenol promotions are provided, the expansion of product line is discussed along with comments about distribution and price. Bibliography lists 5 sources.

This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.

This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks at the use of reward or loyalty schemes, how and why they have become so popular and the way loyalty is seen in the real world, including the idea of polygamous ...

This 3-page paper examines the Segway, its pricing and its marketing strategy. Bibliography lists 6 sources.

A 6 page paper that begins with a short introduction and three hypotheses regarding consumer purchasing. The bulk of the paper discusses how and why consumer decide to buy a product or service and includes a decision making process and personality variables that influence the decision. Bibliography lists 7 sources.

Hospitals, like any other business, need to compete in order to survive and thrive. This means tat have to consider the way in which they wish to position themselves in a market. This 3 page paper looks at the different dimensions that a hospital may consider when determining the way it should be positioned. The ...

A 7 page paper discussing retailing in terms of the value chain and Porter's Five Forces analysis, relating the value of IT activities to each point. Examples are Wal-Mart and Amazon.com. Bibliography lists 11 sources.