Essays and Research Papers on Marketing

A 3 page paper assessing the statement, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" The paper provides 3 pages supporting agreement. Bibliography lists 4 sources.

This 5-page paper is a marketing mix paper concerning Canon, and its copiers. The paper discusses the "4Ps" of Canon's marketing strategies and determines their effectiveness. Bibliography lists 4 sources.

This 8 page paper considers how emotion is used to sell products with marketing. The paper analyses two television advisements; the Coca Cola Polar Bear advert and the sensual advertising by Haagen Dazs which used a thermal imaging camera. Both campaigns also had print version of their advertisements. The bibliography sites 6 sources.

This 5-page paper presents a marketing and competition analysis of Walgreen Co., the drug store people. Issues tackled include the product, and Walgreen's ability to focus on customer service over lower prices. Bibliography lists 3 sources.

This 10-page paper discusses marketing ethics and marketing theories, particularly the contingency theory, which helps marketers analyze the complex and ever-changing conditions of the marketplace. It also defines needs and wants, and briefly discusses public policy in regard to consumerism. Bibliography lists 8 sources.

This 4 page paper critically evaluates the roles of price, performance and expectations in determining satisfaction when purchasing services rather than tangible products. The bibliography cites 6 sources.

An 8 page paper discussing economic, social and technological forces affecting Starbucks' strategy, followed by a discussion of the firm's strategy at firm and business levels. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the opposite at ...

This 8-page paper discusses some marketing concepts for a fictitious cosmetic company called A New You. Questions asked include the criteria needed to identify segments, who would buy the product, and distribution channels. Bibliography lists 3 sources.

This 11-page paper examines the strategyes of Mills Corporation, the retail REIT that owns properties throughout the U.S. and around the world. The paper also includes an industry analysis, conclusions and recommendations. Bibliography lists 8 sources.

A 4 page paper reviewing an "InfoWorld" article discussing FedEx Kinko's new remote printing service. Rather than printing a file and then taking it either to Kinko's or an in-house printing office, the user sends it to Kinko's electronically for remote printing. The user can select any number of remote Kinko's locations, enabling ...

Corporate identity and corporate image are becoming increasingly important to companies and organisations. This 3 page paper explains the relationship between the two and critically evaluates the tools that a company might use to communicate its image to stakeholders and other influences. The paper illustrates points raised with real examples. The bibliography cites 3 sources. ...

This 3 page paper determines and evaluates the key elements that a Media Planner would have to consider when faced with the task of selecting primary and secondary media for the launch of a new city health and fitness club. The bibliography cites 2 sources.

A 10 page paper discussing research-led strategy change from traditional to customer-targeted methods. The bottom line in making the shift from traditional to customer-targeted marketing lies in focusing on customers' true needs – rather than those assumed by the organization – and then aligning business processes and products to serve the needs of the ...

A 5 page paper assessing McDonald's current marketing. After coming under fire from all directions and actually being sued for making people fat – as though people have no choice but to gravitate to the arches – McDonald's has put a healthy spin on its current advertising messages while retaining the "I'm lovin' it" ...

This 3 page paper examines what is needed for an advertisements to achieve its goals. The paper considers the need to get attention and communicate a message and argues the most important aspect is to ensure that the target audience can recall that message so that it will impact on their buying decisions. The ...

This 15-page paper is an overview of Darden Restaurants, which owns Red Lobster and Olive Garden (among other chains) in the U.S. and Canada. The main thrust of the paper involves employee practices at Darden, as well as their customer service and marketing philosophies. Bibliography lists 11 sources.

This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.

This 3 page paper considers the different factors that need to be included in a media planners decision regarding which media for to adopt. The example used is a scenario where a planner is promoting the opening of a local club. The bibliography cites 2 sources.

This 7-page paper focuses on the marketing and organizational structure of Walgreens Co. In addition to discussing the 4Ps of product, pricing, promotion and placement, the paper discusses, to an extent, Walgreens' organizational philosophy. Bibliography lists 3 sources.

This 4-page paper covers the opportunities that are available to video game publisher Atari. Bibliography lists 4 sources.

A 4 page paper discussing the satellite radio company's distribution channels. Sirius has developed an extensive distribution channel network, one that appears to be quite complete in terms of the types of outlets it encompasses. Greater numbers of subscribers likely would result from more extensive promotion directing potential customers to outlets that currently ...

A 5 page paper discussing three external environment factors affecting global and national marketing efforts. External environmental factors can be crucial to the marketer's ultimate success in promoting a specific product or organization. The purpose here is to examine the roles of social, economic and technological factors, and to provide examples of each. ...

A 7 page paper answering two questions: (1) Distinguish between a marketing strategy, a marketing plan, and a marketing program; and (2) "How would our economy operate if personal sales-people were outlawed? Could the economy work? " Bibliography lists 4 sources.

A 5 page paper discussing the value and use of demographic information in marketing goods and services. It is the study of human demographics that enables astute placement of marketing funds and brings promise of greatest return. The purpose here is to support this statement and to provide some concrete examples of its ...

A 14 page paper presenting a marketing plan for A New Youth, an all-natural skin care cosmetic currently local to Southern California. A New Youth's products constitute a single primary line of skin care products designed for facial use. The products are available in two lines to more closely accommodate customers' personal needs. ...