Essays and Research Papers on Marketing

This 13 page paper discusses the following quote " In 40 years, electronic retailing will eliminate the need for physical stores". Te paper looks at the trends towards e-commerce and the reason why this may or may not occur and consider who the marketing will need to change and adapt to meet the need ...

This 20 page paper examines marketing efforts and retention techniques of nonprofits. The concept of volunteerism is examined and Bowling Alone, Tocqueville and others are mentioned in a discussion on the state of social capital. Statistics regarding volunteerism in America are provided. Recommendations are made. Bibliography lists 11 sources.

This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.

A 3 page paper assessing the external environment in which this franchise operation operates. Recently featured on the Food Network, it is quality and luxury – undergirded by people’s love of chocolate – that drive the company’s success in any local market. Mass-produced boxed chocolates are available everywhere, but freshly-made chocolate products are ...

A 6 page paper comparing the virtual and physical shopping experience and benefits for the company, using Best Buy as the example. The virtual and physical stores are great complements for each other. They each have their strengths and each contributes to the company’s overall success. Bibliography lists 1 source.

This 4-page paper focuses on some marketing strategies when it comes to setting up a microbrewery. Topics discussed include targeting a market, pricing strategies and product strategies. Bibliography lists 3 sources.

This 4-page paper discusses certain product and management strategies as introduced by the Gerber Products Company, the people who produce the baby food. Bibliography lists 3 sources.

As Bany-Winters (2000) points out, games are a fun way of learning how to perform, whether you’re a musician, a corporate manager or an actor. Games teach rules, participation, personal achievement, and precise skills. This is why games are often employed in the corporate environment for training purposes. Many view game shows as a natural ...

This 5-page paper discusses the role of Toyota and its stakeholders. The paper discusses the definition of stakeholders and their relationships to one another. Bibliography lists 4 sources.

A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local ...

A 10 page paper discussing Coke strategy and the features it will need to include in a comprehensive marketing audit. Perhaps as is no other large multinational at the present time, Coca-Cola is facing hard realities of its place in its industry. It recently announced plans to spend an additional $400 million in ...

A 5 page paper discussing the use of customer satisfaction metrics as a tool to build long-term sustainability. The second half of the paper discusses eBay’s growth and success 1996-2001. Bibliography lists 3 sources.

A 4 page review of the economic insight provided by Joseph Pine and James Gilmore. This paper affirms these authors' argument that there has been a transition from a goods-based economy to more of an experience-based economy. Bibliography lists 2 sources.

A 4 page paper discussing the fact that some forms of advertising are better for specific companies than are others. marketers must choose the best venues and types of advertising possible in promoting their products. The purpose here is to select three companies and to persuade them that one form of advertising is ...

This 4-page paper covers a strategic case study dealing with Oscar Mayer Foods and how they can revitalize their brand name through various strategies.

A 10 page paper answering four questions addressing Starbucks’ marketing. Topics include Functions and User Benefits; Classification and User Profile; Comparison with Competitors; and Improvements for customers. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the ...

A 3 page discussion of BzzAgent, an advertising company that promotes their product through word-of-mouth by providing products to volunteer reviewers. Based on a December 5, 2004 article by Rob Walker in the New York Times, this paper discusses the motivation of those that review the products, the ethics of such advertising and its ...

This 16 page paper examines the postal services industry in the UK with the use of an in-depth Porters Five Forces Analysis. The paper considers the Post Office or Royal Mail (including Parcel Force) as the major supplier, but also includes consideration of other delivery or courier companies such as DHL, FedEx, UPS and TNT. ...

A 15 page paper providing a plan for a US textile manufacturer to expand to the West African nation of Benin. Africa is the most promising of all the continents to which MidSouth Textiles could expand. Costs are rising where they are not already high, and MidSouth needs to locate in an area ...

Selling a travel tour is difficult in today’s market in the face of a global war, unrestrained terrorism on the European continent and the Middle East, and the demonstrated wrath of mother nature. Therefore, it goes double for Goden’s (2003) statement that in order to sell any product today that is not a necessity, ...

A 16 page paper discussing the environment in which Britain’s Boots Company operates. An “everything” retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United Kingdom. The paper assesses Boots’ position in its market through PESTEL analysis, examination of the retail sector of the UK economy, ...

This 24 page paper examines the differences and similarities when collecting data for marketing purposes in developed and developing countries. This is examined from the perspective of various influences including culture, ethics, marketing, political, legal, economic, structural, informational and technological and sociocultural factors. The bibliography cites 23 sources.

This 9 page paper helps to define public relations. The idea that PR is just free advertising is explored in depth. Advertising, marketing and PR are concepts discussed. Bibliography lists 5 sources.

A 41 page paper assessing customer satisfaction at Fakhrawi Bookshop, a two-location book publisher and retailer operating in Manama, Bahrain. The store’s owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to true customer delight. Toward that end, this paper discusses conditions that currently exist ...

This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these ...