Essays and Research Papers on Marketing

This 3 page paper discusses the influence that marketing has on culture and the average american person. Bibliography lists 1 source.

This 4 Page paper considers the advantages and disadvantages that are presented with the advent of the internet and e-commerce specifically for the small and medium sized enterprise (SME). The paper outlines both the advantages and disadvantages and considers viable solutions. The bibliography cites 5 sources.

This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.

This 6-page paper focuses on the benefits of competitive advantage in the hospitality industry, and how such companies can develop and maintain competitive advantage. Examples of three institutions are provided. Bibliography lists 4 sources.

This 4-page paper discusses the video game console wars between Microsoft's Xbox, Sony's PS2 and Nintendo's GameCube and GameBoy. Bibliography lists 3 sources.

An 8 page paper assessing the statement, “market segmentation and positioning are the keys to building a strategy for corporate growth.” The paper discusses segmentation and the marketing mix, using Nike as the primary example of the influence of market segmentation on business results. Bibliography lists 7 sources.

This 14 page paper examined the tourism industry in the UK, looking at the outbound tourist, The paper starts by examining the trends and growth in this sector, and then considers some of the influences that have helped increase growth,. The paper then looks at the main companies and considers the level of profitability and ...

This 8 page paper considers the 4 P’s; product, price placement and promotion and how they relate to L’Oreal Elvive in Italy by looking at the marketing and industry conditions in which they need to compete. Reference is also made to the 4 C’s. The bibliography cites 10 sources.

A 16 page paper. The writer begins with a very brief introduction to Nokia Corporation. The first section of the paper reports and discusses the historical growth of the company and relates the stages of growth to two specific sets of years – 1992 to 1997 and 1998 to 2001. There were significant changes in ...

A 4 page paper assessing whether a company should outsource all of its marketing. The paper discusses outsourcing in general; the sources of failure; and the benefits of a well-managed effort to conclude with the recommendation that the organization fully outsource its marketing efforts. Bibliography lists 5 sources.

This 5-page paper handles the analysis of a marketing plan for introduction of Tyler Pet Foods' Show Circuit Frozen Dog Dinner. Topics under discussion include target market, positioning, pricing, advertising spend, copy strategies and breakeven analysis. Bibliography lists 2 sources.

A 4 page paper outlining the method by which Wal-Mart enters a new market; undercuts prices on a scale that local mom-and-pop stores cannot match; puts those stores out of business; and then raises its own prices to pre-Wal-Mart levels when local consumers have no other choices available to them. Wal-Mart is not the ...

A paper which considers the relationship between public relations campaigns and the media, with particular reference to the value of the interactive media in the present day. Bibliography lists 5 sources

A 4 page paper exploring customer retention. Rich Cruises and a car rental company are seeking ways in which they can improve their marketing so as to improve their bottom lines in uncertain times. Both companies should be asking their customers what they truly want, and both should be building cross-marketing alliances with ...

This 7 page paper considers how important the role of segmenting is for supermarkets. The paper explains what is meant by segmenting and the value is can add, and then looks at different models that are used in the supermarket environment, such as that of Kelvin Lancaster and the value of buyer decision making models. ...

A 5 page paper discussing international marketing’s role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to grow in stature and practice with increasing globalization, and as such, directly contributes to increased and freer trade among nations. Bibliography lists ...

This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography ...

This 4 page paper takes a look at a fictitious company and a fictitious product and creates a marketing plan for it. Marketing mix is discussed. The invented item is for the pet industry. Bibliography lists 1 source.

This 8 page paper considers how marketing o the internet can take place, The paper begins by considering the market itself, its’ development and future potential of e-commerce. The paper then looks at the opportunities it presents and how it need to market in order to fit in with the purchasing models that are ...

Supermarkets may be seen as having a broad appeal across many market segments. This 5 page paper argues that this appearance may be misleading as the use of demographics and psychographics to segment the market is a tactics used by the supermarkets in order to maximise their sales. The paper shows how this is done ...

This 4 page paper provides an overview of the issue of personal probability, especially as it servces to direct marketing strategies. The analysis of personal decisions and the development of a statistical view of consumer behavior have been central to the development of many marketing strategies. This paper considers this "personal probability" and ...

This 3-page paper focuses on the question of the value of reputation, particularly as it pertains to branding. Bibliography lists 4 sources.

A 3 page paper trying to sell Mary Kay Cosmetics to Jennie. The paper offers a typical Mary Kay “Skincare class,” followed by the consultant’s discussion with Jennie. The paper has been written according to a prohition of all personal pronous. Bibliography lists 3 sources.

This 12 page paper provides an overview of the use of consumer credit scoring and its application. For decades, credit companies have determined what products they will provide for their customers and who qualifies for their products based on a consumer credit scoring system, which essentially based on a behavior scoring that incorporates a ...

A 10 page paper discussing the marketing of the Bowflex exercise machine. How good can a product be if it is being sold through an infomercial? It can be very good, indeed, particularly if it is one manufactured and distributed by Nautilus. The Bowflex exercise machine is one that has a reputation ...