Essays and Research Papers on Marketing

This 6-page paper focuses on what happens to a sales force that moves from the product-loaded format to one that takes into account customer needs. Bibliography lists 6 sources.

A 6 page paper discussing two chapters – segmentation and meeting customers' needs – of this 1995 book by Rao and Steckel. The authors identify rational, reasonable situations and conditions and then offer approaches in the same vein. They promote the customer as the party with the needs to be met, relegating the ...

This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the ...

A 5 page paper that discusses the practice of marketing to children. There are good reasons companies target kids in their advertising. Children as young as 2 recognize brands and children influence their parents' purchases are just two of the reasons. This essay reports data regarding the buying power of children and youth and ...

This 4 page paper examines an article that looks at a report on JD Power and Associates. Consumer Reports is noted as a source. What is quality? The concept is explored. Bibliography lists 6 sources.

A 6 page research paper that investigates the connection between religious affiliation and religion. The writer proposes a form for a brief study of consumer behavior among five different religious subcultures and then discusses how marketing efforts might differ between groups. Bibliography lists 2 sources.

This 4-page paper focuses on True Religion Jeans and consumer buying behavior. Bibliography lists 3 sources.

This 6 page paper looks at the barrier to international marketing and considers issues such as the use of brands, market entry, internal distribution, payment arrangements, product and promotion, as well as the different legal issues. The bibliography cites 10 sources.

A 5 page paper presenting an external analysis of Starbuck’s, the leading specialty coffee retailer. The paper discusses economic, demographic, sociocultural, political-legal and technological environments as they apply to Starbuck’s, as well as providing information on the company’s leading competitors. Bibliography lists 5 sources.

5 pages in length. The writer discusses various aspects of PETsMART's marketing program, including pricing, advertising, promotions and product line. Bibliography lists 4 sources.

This 6 page paper considers why marketing needs to different in developed, developing and under developed countries. Looking at the United Kingdom, Turkey and Sudan the paper outlines the types of products, legal and general environment, the promotion of the products, the price sensitivity and the ability to distribute a product in the country. The ...

A 4 page paper. Playing cards have a long history, perhaps dating back to before 1000 AD. The paper begins with a brief introduction to the history of playing cards. It then discusses some of the companies that manufacture playing cards along with some limited market data. Bibliography lists 7 sources.

A 6 page research paper analyzing Netscape Communications. After presenting a brief history and financial data about Netscape, the writer discusses their recent problems and makes recommendations for the company. Bibliography lists 6 sources.

25 pages in length. A thorough discussion of the home shopping network, QVC and others. The writer looks at their history, growing popularity and the future of at-home & on-line shopping. Bibliography lists 12 sources.

A 5 page review of an article on consumer behavior that shows how the author achieved her purpose. The writer focuses on the elements of fact and presentation. Bibliography lists a single source.

7 pages worth of short answers relevant to Consumer Marketing. Keywords and concepts discussed include : consumer attitudes, brand equity, the cognitive, affective, and conative components, "selling to children," joint-decision-making, and social classes. No Bibliography.

8 pages. Wal-Mart is arguably one of the most interesting retailers in the industry. From humble beginnings, Sam Walton led Wal-Mart to become the leading retailer of its kind in the world today. By looking at the history, the changes they made, and their future plans, it is easy to see how Wal-Mart has become the super ...

This 15 page paper looks at coffee culture throughout the world and how it affects consumer behavior. Turkish coffee is highlighted. The history of coffee is also included as part of the study of coffee culture. Bibliography lists 8 sources.

This 14 page paper is divided into two section, the first considers the development of the internet and its use, the second looks at how the development of AOL can be seen to mirror that development and exist in a symbiotic relationship. The analysis of AOL looks at the company history and the way that ...

7 pages. Provides current history of Daimler Chrysler as well as their current marketing strategies and research and development projects. Bibliography lists 5 sources.

This 6 page paper considers the beer market, with a brief history the paper goes on to look at the way in which advertising on television influences the purchase of the product. The paper focuses on Budweiser, using examples form actual television advertising campaigns. The bibliography cites 7 sources.

A 10 page paper discussing the rationale and methods of building an opt-in mailing list. Data mining is a growing area of interest and use, but it is still not as pervasive as is the issue of privacy on the Internet. Most marketers have no sinister intent, of course, but consumers are still uncomfortable with leaving electronic ...

A 7 page paper discussing this Internet company and the service it provides. NextPart matches buyers and sellers of recycled auto parts. In other words, it brings the auto graveyards of the country to the Internet. It eliminates customers' long and often futile searches for available used parts, arranges shipping and offers a 90 day warranty ...

5 pages in length. The writer discusses Internet marketing as it relates to the artist's endeavors. Bibliography lists 3 sources.

This 3-page paper focuses on the concept of channel marketing as essay questions are answered. The questions posed include the difference between conflict and competition in channel marketing and channel management issues associated with economic conditions such as inflation, recession and deflation. Bibliography lists 1 source.