Essays and Research Papers on Marketing

This 6-page paper compares marketing mixes between an industrial, business-to-business concern with that of a consumer goods product company. Issues concern differences in pricing, research, promotion and distribution, as well as testing. Bibliography lists 5 sources.

A 5 page paper identifying some of the questions that a would-be e-business should ask and answer before jumping headlong into e-commerce. Preparing a marketing plan for e-business involves more than only listing how the business will go about marketing its goods and services in the electronic environment. Just as the organizational structure ...

A 16 page paper comparing and contrasting the industries and types of businesses represented by Shell Oil and Thomas Cook (eBay is mentioned only in passing and is not part of the analysis). All businesses require accurate and useful information on which to base business decisions. The types of information they need will ...

This 3 page paper focuses on marketing and how the Internet can facilitate sales and marketing. The auto industry is used as one example. Bibliography lists 3 sources.

A 10 page marketing plan for The Center for Business Excellence (CBE), a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development and the triple bottom line business model. Its target market is big business. CBE seeks to educate business leaders in ...

This 5 page paper looks at an idea to start a business selling up market children's clothing in the UK. The idea is that as the birth rate is decreasing the spend per child will increase. This paper starts by assessing the assumption, examines the market, looking at size, structure, main competitors, general patterns and ...

A 5 page paper presenting an abbreviated marketing plan for a five-year-old family business providing a variety of consumer products. The paper addresses objectives; customer and competitor targets; product features, core strategy and implementation; and the marketing mix. Bibliography lists 4 sources.

This 14 page paper considers how marketing to consumer and business markets have commonalities and differences. Understanding the different target markets can aid in the allocation of marketing resources and the design of marketing campaigns. The paper includes consideration of the different segmentation methods, the purchase decision-making processes, buying stage models and practical differences that ...

An 8 page paper providing a hybrid of business and marketing plans for a postal service business. Hamilton Quik-Mail will offer mail and package services, as well as offering mail boxes for customers’ use. The paper includes marketing, production, facilities, human resources and financial plans. Bibliography lists 3 sources.

A 15 page overview of U.S. history and culture. The author attempts to provide a primer of consideeration for those that are new arrivals to our country. Race, ethnicity, gender and other factors enter into communication and interaction in the U.S. Bibliography lists sources.

A 17 page paper reflecting a cross section of the type of work a business researcher could expect to see in the course of a week on the job. There are four separate projects included in this researcher’s representative work week, ranging from selecting a country for a new product launch to evaluating the ...

A 20 page paper examining the business culture and business etiquette in Germany and Russia, focusing on those issues that foreign business people should know in order to avoid inadvertently offending business people in either country. The paper includes assessment of each in terms of Hofstede’s cultural analysis as a means of estimating the ...

A 5 page paper assessing several points of economic consideration regarding the operation and potential expansion of a small, one-location swimming pool service and supply business. Questions address topics including elasticity of demand; law of diminishing return; economies of scale; potential price strategies; and business expansion possibilities. EPS is in an ideal position ...

A 20 page paper discussing points that need to be considered when adding an electronic commerce component to a standard retail operation, or when beginning a new business with both virtual and physical shopping locations. The paper discusses best practices and whether to make or buy the software that will drive the electronic commerce ...

This 5 page paper considers why and how marketing tools can help a business succeed. The paper begins with an overview, looking at the role of marketing and publicity. The paper then looks at a range of marketing models and tools to assess the way they can help a business retain or increase sales. The ...

A 10 page paper examining Honduras as a site for establishing a third cellular telephone service. One of the poorest countries in the Western Hemisphere, Honduras actively strives to grow an export-based economy in a democratic, free-market structure. By 2002, cellular telephones outnumbered land lines and held greatest promise for upgrading telephone communications ...

This 4 page paper examines Ebay as an e-commerce website. Positive and negative features of the site is relayed. Bibliography lists 5 sources.

A 14 page paper discussing how in 2006, Southwest still has not experienced a losing quarter and still has not laid off an employee. How much longer it can make this claim becomes less certain with each passing quarter, as bankruptcy-protected airlines gain steep concessions from trustees, suppliers and employees while Southwest continues with ...

A 7 page paper providing preliminary investigation into whether Kudler Fine Foods should add a catering business. The paper discusses three articles addressing niche, technology and consumer taste. Kudler has been contemplating adding an organic department; the paper suggests creating a catering service that specializes in organic foods. Bibliography lists 5 sources. ...

A 6 page paper assessing the statement, "Strict government regulations are necessary to make companies behave ethically." The bottom line on ethical corporate behavior as it relates to government regulation is that the government provides impetus for change and often establishes minimum standards. The private sector extends those standards. Government does not ...

A 3 page paper discussing the financial results of a fictional company, emphasizing its marketing expenditures relative to total revenues. No sources listed.

A 6 page paper that begins by commenting about the importance of human capital. The writer discusses the high costs of turnover and hiring, providing ides related to calculating these costs. Suggestions are also made about calculating the return on investment of training. Formulas for calculating the ROI of employees; revenue per employee; profit per ...

A 14 page paper analyzing a case describing the company in 1998. Throughout much of the 1990s, Vermont Teddy Bear Company dedicated itself to building for the long-term future, to the point that two CEOs stepped down so that the company could more easily grow into maturity following its entrepreneurial stage. One of ...

4 pages in length. The overall context of the organization reflects the vision of owners Carl Schmidt and Steven McFadden: Maintaining a very friendly family atmosphere, attention to and encouragement of teamwork, detail and quality, as well as ongoing learning and innovation. Everyone – from the owners down through company employees to distributors ...

A 5 page paper providing a management plan for a provider of benefits administration services. Member's Advantage provides benefits administration services to small companies with less than 100 employees and operating in the health care industry. It is a full service company that allows its health care customers to fully outsource its entire ...