Essays and Research Papers on Marketing

This 5 page paper looks at how the consumer makes purchase decision when it comes to the leisure industry. The paper considers different influences such as logical choice and emotional response, examining how these combine with the models of category based decision making and piecemeal decisions when the consumer makes a choice. A holiday company ...

A 5 page paper discussing the means by which Levi Strauss moves its product away from production facilities to regional distribution centers to customers' warehouses. It also briefly discusses distribution and supply logistics. Bibliography lists 4 sources.

(6 pp) Thesis statement: The National Rifle Association leadership, condoning of "alarmist rhetoric," indicates it no longer represents its membership appropriately. After the tragedy in Littleton, Colorado, the President of the National Rifle Association, Charlton Heston, said, "we cannot let tragedy lay waste to the most rare and hard-won human right in history." There ...

This 11 page report discusses the needs, wants, and desires that are being acted upon when the average consumer purchases an item. It is of the greatest importance that an organization develop a thorough understanding of what motivates consumer behavior and how that organization’s service or product can respond. Purchases of virtually any product are not necessarily about the item ...

This 6 page paper is written in two parts. The first looks at the airline industry, considers the consumer industry trends and then uses existing figures to forecast future trends in a stable part of the market, the UK airline scheduled flights sector, using regression analysis. The second part of the paper considers merchandising, and ...

This 6 page paper delves into how the buying public makes furniture purchases. Gender and social class are considered along with various other factors. Studies are cited, and variations in consumer behavior are discussed. The commercial market is also touched on. Bibliography lists 4 sources.

7 pages in length. This report on McDonald's will answer questions pertaining to the company's use of promotions to bring in more business. Focus is on the types of promotions used, the advertising mix, amount spent on promotions, internet presence, as well as how McDonald's manages its sales force. Very informative and useful paper in a glimpse at ...

This 5 page paper considers how marketing is a function of business that is also tied in with goal setting, budgeting and strategic planning. The paper explained in easy to understand terms how marketing budgets are set and should be used and how they will fit in strategically with the aims and targets of the ...

A 5 page paper criticizing an advertisement appearing in a national publication and offering an alternative approach. Drug advertising is more demanding than that for other products, and that advocating the use of drugs to manage ADHD is even more sensitive than others. Bibliography lists 4 sources.

A 6 page paper discussing the maturing Nike. The company has created several dedicated divisions, is paying more attention to women's involvement and has introduced its Shox line retailing for $150. Growth has slowed, but Nike's stock price has risen as it reorganizes itself in the form of the large company it is. The paper ...

An 11 page paper discussing the implications of making this change and the other benefits it can bring. There is not all that much difference between the aims of traditional marketing and those of customer-targeted marketing when considering the principles of good marketing. Competition continues to increase for customers, and it also is increasing for customers' ...

This 8 page paper considers the various aspects tobacco advertising. The paper covers issues from the ability of the tobacco companies to advertise honestly and the problems of a conflict of interests in self regulation to the corporate governance models chosen by the tobacco companies. The bibliography cites 7 sources.

This 5 page paper looks to evaluate the commonly held belief that organisational purchasing is a more logical process than consumer purchasing. The paper considers both purchase decision processes before reaching a conclusion. The bibliography cites 5 sources.

This 5 page paper looks at the different ways that fear may be used as a tool in a marketing campaign. By looking at the examples of an anti-smoking campaign, promotion of an anti-perspirant and a campaign for an anti-wrinkling campaign these different uses are outlined and explained. The bibliography cites 5 sources.

5 pages in length. When considering the possibilities of the direct sell automobile, the buyer would go to the internet and order exactly what he or she wanted in an auto. The car would then be delivered to the buyer. This type transaction would no doubt save the buyer money, since twelve to fifteen percent of ...

This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies ...

A 6 page paper discussing three short business cases. One explores the wisdom of sending a woman to Saudi Arabia to negotiate a large sale; another discusses segmenting Asian markets for upscale products; the third examines the ethics of marketing tobacco products in developing nations. Bibliography lists 2 sources.

6 pages in length. The writer addresses three different situations: sending a professional woman to close an extremely important business deal in Saudi Arabia; the plight of contemporary Asian YUPPIES; and whether or not the tobacco industry should ethically continue to advertise its product in underdeveloped countries. No bibliography.

An 8 page paper answering a variety of questions about strategy and marketing, including a discussion of Porter's Competitive Strategy, the GE attractiveness matrix, stars, cows and the benefits of acquisition over startup. It also discusses the reasons for globalization, data collection in market research and how information technology has affected marketing. The paper discusses Starbucks mission ...

6 pages in length. In this paper we will look at the near term industry position of the airline industry in general, as well as the near term firm position of Southwest Airlines. An economic forecast for Southwest Airlines will be included as well. Bibliography lists 5 sources.

A 24 page research paper. Marketers today face a different consumer environment than ever before. For one thing, this is a global world. For another, consumers today are far more knowledgeable about products and they have immediate access to an enormous amount of information. This paper discusses four generations: Baby Boomers; Generation X; Generation Y; ...

A 9 page paper discussing the evolution of the impersonal sales environment engendered by the need for organizations to operate more efficiently and by the growth of the Internet. The rash of advances in technology has been wonderfully useful for competent marketers, but the fact remains that a completed sale is the goal. As sales and marketing ...

A 6 page paper that discusses business to business and business to consumer electronic commerce. Includes some data regarding sales. The writer also discusses management aspects of E-commerce. Bibliography lists 10 sources.

5 pages in length. Inasmuch as cyberspace represents the new frontier, commerce must converge with this ever-growing technology as a means by which to fortify its marketing ability. The notion of a digital market – a network of small enterprises – within the restaurant industry clearly indicates the need for considerable expansion in ...

7 pages in length. Most consumers are not going to spend a lot of time on research. They simply ask why a previous outcome was unsatisfying and whether it could happen again. This paper gives a look at some of the types of consumer behavior and what the causes are. Bibliography lists 6 sources.