Essays and Research Papers on Marketing

Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists ...

8 pages in length. This informative paper on airline deregulation outlines the issues, summarizes the facts, and responds to specific questions concerning deregulation. Bibliography lists 5 sources.

An 8 page paper which provides a consumer behavior analysis of customers at Disney World. Information is also provided which illustrates some of their marketing approaches, as well as new developments, which has always proven successful for Disney. Bibliography lists 8 sources.

A 5 page paper that discusses marketing professional services in general and marketing marketing services in particular. A new marketing, advertising company is being established. The paper discusses how the company will be marketed and how the services will be provided. A service flow chart is included. Bibliography lists 4 sources.

An 8 page paper. This is a tutorial paper that interweaves suggestions to the student throughout the sections of the paper. Topics include: decision-making frameworks, Shiseido Company, marketing plan for Shiseido in China, competitive analysis, marketing strategy. Bibliography lists 3 sources.

This 3 page advertising paper looks at two question originally provided by a student. The first concerns the use and possible responses of an advertising executive who wishes to use Pavlovian responses to an advertising campaign. The second looks at conditioning and reinforcement of human behaviour, and the different method that reinforcement may take. The ...

A 10 page paper that investigates customer satisfaction as related to airlines. Formal complaints to the Department of Transportation have increased so much that both this agency and Congress are considering additional laws and regulations to protect the passenger. The essay discusses customer dissatisfaction and provides possible reasons for the lack of response from ...

A 14 page paper. E-commerce is changing the way we do business. There are more business popping on the Internet every day. The questions this paper investigates are: What kinds of business practices are used? Are e-businesses consumer-oriented and if so, how do they demonstrate that? What are the regulations concerning e-commerce and do these ...

This 3 page paper looks at the ways in which consumers make purchase choices. Despite the different categories the marketers have devised there appear to be only two main decision making processes; category-based evaluation or piecemeal processing. This paper explains these two processes, and gives examples of how this works in practice. The bibliography cites ...

A 9 page analysis that examines three books on marketing-- Ogilvy on Advertising by David Ogilvy; Market Segmentation by Art Weinstein; and The Marketing Imagination by Theodore Levitt. Each book is examined, in turn, as to common issues that it shares with the others. No additional sources cited.

This potential plan has been developed for the Moose Club as a fundraiser within their local community. It has been designed to be fun for both volunteers and participants, with the added design factor of being repeated on a yearly basis. (Bibliography lists 6 sources.

This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which ...

A 10 page paper. No one can doubt that e-commerce is here to stay; it grows exponentially each year. Companies, whether product or service, that do not have an Internet presence will lose business to those companies that do have an Internet presence. This paper presents a marketing plan for a chiropractic consortium. Topics ...

This 7 page paper considers the advantages and disadvantages of the decision of businesses to buy in products or services, or to make and provide these for themselves. The paper using the example of a marketing project, but the principles can be applied to any industry or sector. The bibliography cites 7 sources.

This 5 page paper looks at the way in which a plan could be developed in order to market a city, in this case Brussels is used as an example. The paper looks at the problems which the research may face due to different cultures, the possible routes of research, sample details and how they ...

A 5 page paper that examines the 1994 book by author and professor Richard Krueger entitled Focus Groups: A Practical Guide for Applied Research. Discussed are the book's purpose, points and presentation, its contributions and shortcomings, and its recommended readership. Also included is a brief discussion on the differences between quantitative and qualitative ...

A 2 page paper which reviews and provides critical analysis of Martin Scorsese's 1980 film, "Raging Bull." Bibliography lists 1 source.

This 10 page paper looks at the importance of selling and examines some selling techniques. Different ways of selling are discussed including the use of 'feel felt found' and the importance of body language. Quality sales and quantity sales are also considered as are some basic rules that should apply to all salesmen as well ...

An 8 page paper that analyzes the appeal of the home pages of twenty separate websites on the basis of user-friendliness, color, graphics and professionalism. Also included is a brief discussion of the factors that make some websites sizzle while others sink.

An 11 page paper discussing the cultural differences that must be considered when attempting to design an international advertising campaign, ranging from the obvious such as language to more subtle attitudes toward characteristics of specific colors or overt materialism. The media used for the message is important as well. An example used in the paper is the ...

An 11 page paper discussing various data mining techniques and their applicability to marketing tasks. The paper examines searching newsgroups postings, web mining and opt-in email lists as workable approaches to gaining consumer information for the purpose of more narrowly targeting the Internet consumer. It recommends a combination of web mining and opt-in lists as a realistic ...

6 pages in length. Price competition is often the primary component between and among rival companies. However, woven within a company's price structure is a collection of other critical elements that help to shape the ultimate strategy. While company A might have a better product at a slightly lower price, company B's marketing ...

A 6 page paper describing the nation of Singapore and discussing marketing athletic shoes there. Singapore's economy no longer is a developing one; it has been labeled as mature by the OECD. The Singapore of a generation ago was a remote Southeastern Asia location enimatic to most Westerners, but such is no longer the case. Marketing ...

A 5 page paper that critically assesses the argument that for some goods, the economics demand curve may exhibit a positive slope. Presented is an example using the current cola war between Coca Cola and Pepsi Cola and a shift in demand curve slope that could possibly occur were the equilibrium of this market ...

An 8 page paper that presents an analysis of eight specialized, specific-content websites. Discussed are the overall presentation of each of these websites in regard to graphics and theme, color and contrast, user-friendliness, and professionalism.