Essays and Research Papers on Marketing

A 5 page paper discussing Harvard case 384-139 in which Procter & Gamble is contemplating introducing a liquid laundry detergent in Europe. The question before it is whether to launch in successive individual nations or across Europe for the purpose of testing the "Eurobrand" concept. Procter & Gamble already knows that Vizir is a marginal product in ...

A 12 page paper discussing the choice of a European country to host the manufacture of a new automobile. Future Cars is the manufacturer of a hydrogen-powered automobile requiring no petroleum-based fuel. The company seeks to locate in Europe. The purpose here is to select a country in which to locate Future ...

A 3 page paper answering – with no introduction or conclusion – this question: “A large U.S. firm that serviced a number of U.S. headquartered business firms has received increasing pressure to globalize its activities by opening offices in Europe, Japan, Mexico, and South America. Discuss problems the company may face in going global.” ...

This 6-page paper focuses on whether German cars or Japanese cars are better. Bibliography lists 3 sources.

A 5 page paper that discusses Japanese products in America. Questions: Why does the American consumer prefer Japanese products? Why is there such a Japanese trade deficit in the automotive industry? Despite agreements signed in 1995, the trade deficit is as large as ever - or is it? What does this 'deficit' look like when ...

This 9-page paper focuses on how the Nook e-reader can and should be promoted in Japan. Bibliography lists 9 sources.

An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether ...

A 10 page paper discussing conditions surrounding the release of Sony’s video game. Sony’s launch of the PS2 already has occurred in Japan in March 2000. Its US launch is scheduled for October 2000, and consumers in the US are anxiously awaiting the release. Sony is having difficulty meeting production, however, and ...

A 3 page paper assessing Mary Kay’s approach to expanding into China and Japan, using Harvard Case 9-594-023. The company appears to have arrived at the optimal blend of corporate control and individual freedom, from which marketing could be tailored to the needs and expectations of local markets. This approach supports the company’s ...

This 4 page paper discusses some of the factors that have to be addressed in order to construct a research interview for a company seeking to do business in a foreign country; the example used is Japan. Bibliography lists 1 source.

A 16 page paper discussing the methods and rationale that Starbucks uses to expand into Asian countries, specifically China and Singapore. Starbucks already has found success in Japan and Singapore. It is progressing more slowly in China by design, but it is well on its way to achieving its long-term strategy for that ...

A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.

A 3 page paper reviewing several of Coca-Cola's and Pepsi's international websites, including those of Japan, France, Russia, Australia and Belgium. Each features the companies' logos, and most are tailored to the country they target. Bibliography lists 3 sources.

This 16 page paper explores the Dyson Appliance company located in the United Kingdom. James Dyson has been inventing things since 1970. This paper reports his early inventions and then focuses on his innovative cyclone, bagless vacuum cleaner, which he first launched in Japan in 1983. It would take years for him to obtain the ...

This 4 page paper discusses some of the factors that have to be addressed in order to construct a research interview for a company seeking to do business in a foreign country; the example used is Japan. Bibliography lists 1 source.

A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater ...

This 6-page paper focuses on whether German cars or Japanese cars are better. Bibliography lists 3 sources.

A 5 page paper that discusses Japanese products in America. Questions: Why does the American consumer prefer Japanese products? Why is there such a Japanese trade deficit in the automotive industry? Despite agreements signed in 1995, the trade deficit is as large as ever - or is it? What does this 'deficit' look like when ...

This 9-page paper focuses on how the Nook e-reader can and should be promoted in Japan. Bibliography lists 9 sources.

An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether ...

A 10 page paper discussing conditions surrounding the release of Sony’s video game. Sony’s launch of the PS2 already has occurred in Japan in March 2000. Its US launch is scheduled for October 2000, and consumers in the US are anxiously awaiting the release. Sony is having difficulty meeting production, however, and ...

A 3 page paper assessing Mary Kay’s approach to expanding into China and Japan, using Harvard Case 9-594-023. The company appears to have arrived at the optimal blend of corporate control and individual freedom, from which marketing could be tailored to the needs and expectations of local markets. This approach supports the company’s ...

A 16 page paper discussing the methods and rationale that Starbucks uses to expand into Asian countries, specifically China and Singapore. Starbucks already has found success in Japan and Singapore. It is progressing more slowly in China by design, but it is well on its way to achieving its long-term strategy for that ...

A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.

A 3 page paper reviewing several of Coca-Cola's and Pepsi's international websites, including those of Japan, France, Russia, Australia and Belgium. Each features the companies' logos, and most are tailored to the country they target. Bibliography lists 3 sources.