Essays and Research Papers on Marketing

A 13 page review of the book by Lee Iacocca. Lee Iacocca's name is synonymous with the automobile industry. It is also a name which many consider synonymous with trust and integrity. Originally published in 1984 Iacocca's book weaves an interesting insiders account of the automobile industry. It details his accomplishments ...

A 6 page paper identifying and relating the importance of major marketing concepts to the success of the small business. A Los Angeles executive gift service is used as example throughout. The business desparately needed to expand its customer base and employed the services of a marketing consultant who failed to consider all ...

An 11 page research paper which explores the business implications offered by marketing on the Internet. The writer includes such topics as possible problems, predicted growth of Internet marketing, potentials for international marketing, and others. Bibliography lists 10 sources.

3 pages. Describes the changes a major fast food chain has recently undergone in order to improve its slipping sales volume. Looks at the changes that have been made, the differences this has made in its marketing, and the future expectation of the company. Bibliography lists 4 sources.

An 8 page paper discussing the Internet's contribution to the success of small business in the international market. Early hopes of Internet-based commerce have not proven themselves to be the route that such commerce was expected to take, but the growth of the Internet and its associated technology have become the lifeblood of many ...

This 5 page report examines the opportunities available to small business through maintaining a website and marketing via the Internet. Bibliography lists 10 sources.

A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources.

A 7 page paper on starting a PI business. The papers main focus is on how the marketing mix's four major parts: price, promotion, product, and distribution are applied to starting a private investigation business.

A 3 page paper discussing the macroeconomic concepts of economic expansion and the role of consumer confidence. The national economy is continuing to register unexpected growth, despite several years of predictions that it must slow sometime. Federal Reserve Board Chairman reports that although the economy is 'sparkling,' there still are some ominous events ...

This 80 page paper considers the relationship between business and consumers in the e-commerce generation. This paper considers the theoretical and practical factors that shape the centrality of e-commerce in many cultures, but also considers the issues related to defining e-commerce and the business/consumer relationships in Asian countries. Bibliography lists 30 sources.

A 7 page paper that focuses on marketing a new business - a microbrewery. Topics include: an introduction, the product life cycle marketing concept, marketing mix using the 4 Ps, and demographics of the target market. Bibliography lists 4 sources.

This 9 page paper considers the benefits of marketing a small business on the Internet. This paper assesses how technology has broadened the home based business market in the past 10 years and how this has influenced the ability to manage control in marketing. Bibliography lists 9 sources.

This 11 page paper considers the way in which businesses use e-commerce, how it developed and how it can be marketed to take advantage of the perceived efficiencies it can produce. Points raised are illustrated by reference to real companies. The bibliography sites 15 sources.

This 5 page report is written as a letter to an uncle who owns a small manufacturing enterprise that makes motors for domestic appliances. “Uncle Bob” has said that he thinks marketing concepts and theories are just “mumbo-jumbo.” This report highlights key marketing concepts that are particularly important for a small business such as Uncle Bob’s. Bibliography lists 5 ...

A 9 page paper. The Internet has been nicknamed the great Equalizer because it allows businesses to be evaluated based on their products and services instead of size, gender, race or ethnicity. This paper reports data about sales on the Internet and how this technology can help the new small business owner succeed. Examples ...

A 6 page paper discussing how poor customer service can affect a business. As the “father” of Total Quality Management, Deming replaced inspectors with customers. If customers hold the most influential position on the assembly line, then it follows that customer service is a crucial part of any company’s business. The thesis ...

A 6 page paper answering three questions addressing market segmentation; how the product life cycle affects promotion; and why marketers might be unable to put theory into practice. Bibliography lists 4 sources.

This 5 page paper considers how a company may enter the Japanese market. The writer considers the marketing mix after identifying the target audience and then looking at the most effective and economic way of reaching this market. The bibliography cites 6 sources.

A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson’s book excels in instructing the reader how to best promote a product to capture the ...

This 10 page paper examines a plan to form a commercial soccer league in the GCC (Gulf Co-operation Council countries. The paper presents the idea and then analyses its' viability, considering if there would be the demand for league how it could be run and the marketing. The bibliography cites 10 sources.

An 8 page paper presenting a business plan for a retail tobacco operation conducting business solely online, including break-even, balance sheet and cash flow financials. The text portion of the plan discusses the inability of retailers limited by local operations to stock slower-moving, specialty items, using a management accounting approach to demonstrating Smoke Stop’s ...

This 7-page paper defines certain terms in business, such as marketing strategies, cost leadership, differentiation and possible defensive positions a takeover target firm can use to prevent an acquisition. Bibliography lists 5 sources.

This 7 page paper looks at global marketing and the pitfalls for SMEs. Various problems are highlighted. Bibliography lists 10 sources.

This 3 page paper looks at oligopoly and other business concepts such as consolidation. Market concentration is discussed as well. Bibliography lists 3 sources.

A 5 page paper discussing the brokerage, infomediary, merchant and manufacturer (direct) models of e-commerce and supplying examples of each. Those examples, respectively, are Priceline.com, Coolsavings.com, Amazon.com and Dell Computer. Each has developed what has come to be a specific online business model that others try to emulate. Bibliography lists 4 sources. ...