Essays and Research Papers on Marketing Case Studies

A 6 page paper discussing the marketing climate for the global chain. The chain set out to change their image a decade ago, and they did each component perfectly in keeping the best and discarding the worn and shabby. But at Hilton, image is not only a shell of a picture but a ...

A 15 page paper discussing eight specific aspects of marketing including, but not limited to, developing a market plan, using market research, segmentation, pricing products and services. The focus is on petroleum/convenience stores which represent a different type of service. Bibliography lists 6 sources.

1 page review of a book appropriately-named "How to Increase Sales" by Matthew J. Fishman. The writer briefly describes the importance of customer empathy, effective sales motivation technique, and self-confidence. No other sources used.

A 9 page analytical discussion of the historic marketing strategies between Coke and Pepsi. Using applicable business principles, the writer attempts to decide who actually has won the 'war.' Reasons why Coke leads the industry but has also failed to successfully de-market Pepsi are explored. Bibliography lists 7 sources.

A 9 page paper discussing the current situation at Zodiac and the opportunities that lay ahead if the company can just stay in business long enough to take advantage of those opportunities. Zodiac is a contract manufacturer of children’s clothing and is noted for its high quality products. The company is headed by Karen’s ...

It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited. ...

A 6 page paper discussing the ability of the Chubb Group of Insurance Companies to assess building problems and then take effective steps to change the conditions that contribute to the growth of those problems. Chubb discovered that work-life issues were interfering with worker productivity and contributing to absenteeism and employee turnover. The ...

A 10 page paper discussing the likely effects of the merger on the future success of the two companies. Other companies in the telecommunications industry are vehemently opposing the merger and the FCC could well choose to put a stop to it, but the merger promises great success for Bell Atlantic and GTE. ...

A 5 page report on the stock share prices of AT&T Corporation over a ten week period of time. The report also briefly explains p/e ratio and AT&T's p/e ratio as compared to the industry. Two illustrations are provided. Bibliography lists 4 sources.

Considering cost, ease of production, environmental safety and renewable access, the best alternative for floor covering in the future may well be hemp, or cannabis sativa. It has many of the same qualities that make sisal, also a hemp, a viable alternative as well as the added merit of meeting geographical growth requirements within ...

A 6 page paper that offers a case study analysis of Kao Corporation. Specifically, the writer investigates the company's attempt to enter the global market by first establishing a presence in the United States and Europe. Thus far, Kao's attempts to do so have not been as successful as the company had hoped. The writer ...

An 8 page research paper on the financial and cultural miscalculations made by Disney in the planning of Euro Disney and how they were corrected. Suggestions are made about preventative measures that could have been made in the planning process. Bibliography lists 5 sources.

This 3 page paper discusses the decision the director of the L'Oreal director of the Netherlands office must make regarding two new products. L'Oreal allows their offices to make the final decision as to whether they will sell any given product. The two under question carry two different labels. A recommendation is made based on ...

10 pages in length. Analyzes cost and production needs based on a cyclic inventory. Seasonal needs are considered in determining planning of time management, cost management and inventory management based on information given in case study. Models and analysis of models are used. Bibliography lists 2 sources.

5 pages in length. Using ratios based on the 1993 and 1994 financial statements, shows how to make an informed decision on financial stability of the organization using such tools as current ratio, profit margin, inventory turnover, debt equity ratio and other ratios and financial analyses.

This 6 page paper provides a general overview of marketing practices and principles. The ideal customer is described and a sample print advertisement for a new product is created. General marketing strategies are explored and the way in which marketing affects an organization and vice versa is explained. Bibliography lists 5 sources.

This 15 page paper provides a systematic analysis of the basic factors that will influence future projections for Reebok International. In particular, this paper outlines an environmental analysis that defines the major environmental factors, including social, political and economic elements, that shape the future projections for the company. Bibliography lists 5 sources.

This 5 page report discusses the marketing strategy for an innovative company marketing translation software. “Trados” has demonstrated that it has the innovation and talent to develop products that fill the software needs (and wants) of a broad range of consumers. Therefore, it must develop and follow a clear and specific marketing strategy to assure ...

A 6 page paper addressing highly specific questions about this company, its structure, strategy and future. Sara Lee has been divesting marginal businesses for several years and focusing on promoting its 27 "megabrands" such as Hanes knits, Champion, Jimmy Dean Sausage, and other well known and respected brands. Even though it has just completed several ...

A 5 page overview of the competition between Airbus, Boeing, and Sematech in the Airplane manufacturing industry. Recounts the successes and challenges of each company. Emphasizes that appropriate merger strategy coupled with a philosophy of producing the best product at the best price drives each of these companies. Bibliography lists 7 sources. ...

This 16 page paper considers briefly the origins of Ford and then looks to the 1990s and the strategic way in which it has developed. This includes acquisitions, collaborations, the use of the Internet and the search for a competitive advantage. The paper assesses its current position and make recommendations for the future. The bibliography ...

An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the ...

A 10 page paper which discusses both the Yugo and the Hyundai and addresses why the Hyundai is still around, when the Yugo is not. The reason for the Yugo's demise is investigated. The Hyundai has proven to be incredibly successful through good marketing strategies and a reliable car, where the Yugo was perhaps doomed from the beginning due ...

10 pages. Shows alternative major strategies and implementation problems as well as approaches for overcoming weaknesses by Reebok International. One example is their competition: Because most of the competitor products are numerous and equal in size and in power, such as the force of Nike, the competition is high. Many of the product ...

5 pages in length. Discusses the primary policies, the major strategy, implementation and BCG Matrix for Reebok International.