Essays and Research Papers on Marketing Case Studies

This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market ...

This 10 page paper has been written to design a marketing Champaign for a first line mortgage lender. The paper starts of by defining the marketplace available to be targeted and selecting a target segment of the market, then it goes on to outline an original marketing campaign based on the traditional values of value ...

A 5 page paper discussing the deficient marketing of Britain's Millennium Dome. Amid claims that its marketing was elitist, senior management persisted in shooting its own collective feet. It railed against negative press, but would not allow the press to gain enough information even to write about the Dome. The attraction may never have had hope ...

A 7 page paper which discusses the relevance, as well as the negative and positive factors of marketing in the National Health Service. Bibliography lists 10 sources.

This 15 page report style paper considers the use of the customer corridor in retaining and developing long term relationships between suppliers and their customers as well as attracting new customers. The paper is written in report format, heading were supplied buy the student. The paper concentrates on the example of Cadbury Schweppes, but may ...

This 7 page paper is written in tow parts. The first part looks at the job design at McDonalds by applying Hackman and Oldham's five core job dimensions. The second part of the paper considers product placement, and as an example looks at the 4 P's (price, place, product and promotion)of McDonalds and more specifically ...

This 7 page paper looks at the anti-gun campaign in the UK, considering how it has been undertaken in terms of marketing and propaganda. The paper considers how government and government organisations can seek to manipulate community opinions, how it has worked in the past and compares the current strategies to those of the past. ...

This 10 page paper considers the Globalization of Disney, concentrating on the theme park in Paris and comparing it to Japan the different drivers are considered, including the social and cultural drivers, cost drivers, competitive drivers and government drivers. The MLA style bibliography cites 11 sources.

This 8 page paper considers the Millennium Dome and argues that instead of being remembers as a monument to human achievement it will be remembered as a political disaster that demonstrated a lack of understanding of the electorate by a government. The paper starts with a PEST analysis of the Dome and continues with consideration ...

A 5 page outline of the community needs and economic considerations facing Kidron Bethel, a Mennonite sponsored elder support network in the Western District Conference of the General Conference Mennonite Church in Kansas. Although this facility is currently experiencing economic difficulties there is an outcry for the construction of assisted living facilities. Suggests ...

An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health ...

This 9 page paper examines the health and beauty industry in France from the perspective of a new entrant. The macro environment is considered, with influences such as economic, social, political and legal factors. Existing competitors are considered and an outline plan for products, target marketing and pricing strategy is presented. The bibliography cites 8 ...

This is a 3 page paper which examines the history and current status of the marketing strategy for Callaway Golf Company. The bibliography has 3 sources.

This 5 page paper delves into the history of how Maytag acquired Admiral in 1986. An evaluation of whether it was in Maytag's best interest is included. Bibliography lists 10 sources.

This 5 page paper provides a case study about the Chrysler Corporation. A history is included as well as information about the industry. Bibliography lists 5 sources.

This 5-page paper provides an analysis of Starbucks Corp. as well as its strategy, a little history and opportunities. Bibliography lists 3 sources.

This 10-page paper examines Tony Roma's marketing strategies. Included in the paper are an environmental analysis and a history of Tony Roma's marketing efforts, as well as recommendations. Bibliography lists 7 sources.

This 6 page paper examines this hotel, and the corporation that owns it, in respect to its strategy. Many concepts are discussed in a ten part paper designed by a student. Items included involve history, strategic evolution, company mission, a five forces analysis and international aspects of the business. Many facts about the ...

A 6 page overview of the business history of these two companies. This paper emphasizes both the strengths and weaknesses of these companies and addresses specific questions regarding their performance and future potential. Bibliography lists 1 source.

This 6 page paper provides an overview of the corporation. Its history is explored and how it will fare in the struggling economy is discussed. Bibliography lists 8 sources.

This 6 page paper examined the commercial environment for MP3 players. The paper includes some development history, consideration of the technology patents, major competitors, key success factors, market growth projections and threats to the industry. The bibliography cites 7 sources.

This 4 page paper looks at the way that Red Bull is brought to market, with a specific focus in Europe, looking at the marketing and the way demand is stimulated and the distribution strategy. The bibliography cites 5 sources.

This paper examines Nike's marketing strategy in the European Union. The paper takes a look at Nike's use of the Internet, advertising and sponsorship opporunities. Bibliography lists 5 sources.

This 5 page paper looks at the recent problem with BSE found in beef cattle in Europe and considers the problem form an international marketing perspective, considering how this product may be transformed into a saleable product once the crisis is under control. The bibliography cites 5 sources.

This 5 page paper provides an overview of the company but focusses on problems the firm had when expanding to Europe. The economic difficulties that the company has faced in general are duly noted. Bibliography lists 10 sources.