Essays and Research Papers on Marketing Case Studies

This is a 16 page paper that provides an overview of film industry economics. A review of literature and statistical analysis assess whether live action or animation is more profitable. Bibliography lists 10 sources.

This 5-page paper focuses on an overview of global retail giant Wal-Mart Stores Inc. Also provided are a SWOT analysis and recommendations. Bibliography lists 7 sources.

This 18-page paper applies various marketing, management and sustainability concepts to Sandile Security Services of South Africa. Bibliography lists 20 sources.

This 12-page paper focuses on a management analysis of the retailer Carrefour, and other management discussions. Powerpoint presentation and mind map are included Bibliography lists 6 sources.

This 8-page paper provides information on University of Maryland University College's strategic position, as well as where it is from a competitive standpoint with other schools. SWOT, PESTLE and comparative analyses are included. Bibliography lists 7 sources.

This is an 8 page paper that provides an overview of the GAP. A detailed strategic analysis is performed. Bibliography lists 0 sources.

This 6-page paper analyzes a case study about a potential distributor ship of Coors Beer in South Delaware.

This 8 page paper looks at the way a spa company in Singapore may deal with two issues. The first is the way that the service may be improved, based on the concept of services marketing. The second section of the paper looks at the way the firm may enhance existing marketing, suggesting three linked ...

This 7 page paper presents a creative campaign to support a campaign to save water and change values of children to impact on their water using behavior as adults. The proposed campaign presents an outline for the use of television advertising, using a unique cartoon logo to appeal to children between the ages of ...

This 9 page paper looks at the importance of the marketing mix to Southwest Airlines. The paper starts with an introduction to the firm and identifies the research objectives and questions. A literature review is then presented to look at the theory and practice of Southwest Airlines. The paper ends with a conclusion. The bibliography ...

This 10 page paper examines the brand management of JetBlue. The paper starts by looking at the company background and then considers the way that the branding has been used, assessing the performance in the context of branding and marketing theory and the way results may be seen in the financial performance. The paper ends ...

This 3-page paper discusses how technology developments can create new markets. The example used is how the iPhone created a new market for different types of phones. Bibliography lists 4 sources.

A 5 page paper that discusses Nike and offers a proposal to help improve sales. Nike lost its number one position in sneaker sales in the U.S. in 2016. This proposal includes problem statement, question, problem, hypothesis and more. Bibliography lists 8 sources.

This 9-page paper covers strategic positioning and environmental analysis for the fictitious product, Humming Bird All Natural Drinks. Bibliography lists 6 sources.

This 7-page paper discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. Bibliography lists 3 sources.

This 5-page paper answers marketing and marketing communications questions about Bottle Green, a company offering beverages. Bibliography lists 2 sources.

This 6 page paper looks at the potential for Singapore Airlines to use a celebrity endorsement as part of their marketing. The use of British actor and presenter Stephen Fry is suggested as a suitable advocate. The way that celebrities should be chosen and benefits of endorsement are discussed along with the reasons Stephen ...

This 9-page paper provides a marketing plan for Cadillac's CTS. Bibliography lists 17 sources.

This 7-page paper focuses on marketing strategies and discussion for Expresso Espresso in Alabama. Bibliography lists 2 sources.

This 7-page paper provides a Five Forces, PEST and SWOT analysis of DISH Network, to prove that a macro-analysis is necessary to the company's micro-analysis and decision-making capabilities. Bibliography lists 3 sources.