Essays and Research Papers on Marketing Case Studies

This 16 page paper looks at a case study supplied by the student, using it to assess the cola industry and the positions of Coca-Cola and Pepsi. The paper includes a consideration of why the soft drink industry, including carbonated soft drinks, has been so profitable. The paper then compares the economics impacting on ...

This 3 page paper is written in two parts. The first part looks at Google’s eCommerce interests, considering the scope of the business and the core elements. The second section discusses the particular challenges that Google faces in marketing itself. The bibliography cites 2 sources.

This 7 page paper compares and contrasts two well-known watch companies from a marketing standpoint. Timex and Rolex of examined, identifying their relevant target markets, the impact of the target markets have on pricing and promotion, the problems that they may face is seeking to enter a new segment of the market as well as ...

This 5 page paper looks at the background of Apple and the marketing mix used by the firm to support iPad sales. The marketing mix is considered in terms of the international application and comparison are made to the way that competition use the marketing mix. The bibliography cites 3 sources.

This 8 page paper is written in two parts. The first part looks at a firm and rewriter the backgrounder, and then creates a fact sheet for another organization. The second part of the paper looks at a fictitious firm and assesses how they may attract the media to a PR event. This section includes ...

This 8 page paper looks at the well know US Airline answering asset of questions concerning the marketing aspects of Southwest. The paper identifies the target market, identifies the ways in which Southwest is unique, the way that the product line matches the market targeted and the presentation of a positioning map. The bibliography cites ...

This 6-page paper focuses on Walmart Inc., it background, strategies, challenges and competition. Bibliography lists 4 sources.

This 3 page paper examining the marketing strategy for Diet Coke in the UK. The paper identifies the target market and then uses the marketing mix framework to examine the 4 P's of product, price, placement and promotion examining these different elements of the Diet Coke approach to marketing. The bibliography cites 3 sources. ...

An 8 page paper. Mainstream grocery stores in Britain and in other countries are facing fierce competition with low-cost grocery stores. This essay compares some of the elements in this competition, including marketing mix, corporate structure, corporate social responsibility, and other issues and it provides suggestions for Tesco. Bibliography lists 3 sources.

This 8 page paper is a marketing plan for the launch and marketing of a new product, the Thermo, a mark that can help increase or decrease the temperature of a drink it contains. The paper starts by looking at financial projections to demonstrate the product is viable. The second part of the paper develops ...

This 6 page paper examines the product and marketing characteristics of Coca-cola to asses who they impact on the overall brand equity. The paper starts by looking at the concept of brand equity and then at the way coca cola has built it up and sustains it. The bibliography cites 12 sources.

This 5 page paper looks at the brand Russian Standard answering a set of quested posed by the student. The reasons for the success of the vodka brand in Russia is assessed. The expansion of the firm, under the same name, into banking services is discussed in the context of brand extensions and the way ...

This 9 page paper looks at the different elements which may need to be assessed when determining a pricing strategy for a new product. The theory is discussed and then applied to Apples iPad. The bibliography cites 3 sources.

This 4 page paper looks at issues that may impact on the marketing of the iPad. The paper starts by identifying three potential environmental influences that may have an impact; increasing competition, technological development and economic changes. The paper then looks at the way Apple may leverage the opportunities or reduce the threats these factors ...

A 7 page paper. This essay discusses a case study for Sephora Direct. The paper offers a brief overview of the case, which is focused on the digital arm, SWOT analysis, discusses four specific questions, and provides an update on the company. The questions address things like how a budget increase might be used ...

This 5 page paper looks at the sale of discount wedding dresses by Costco from a marketing perspective. The first part of the paper consider how the discount pricing and distribution of the firm are aligned and how this may appeal to segments of the bridal population. The second part of the paper assesses the ...

This 4 page paper looks at the way in which a distribution strategy may be designed and implemented looking at the iPad. The paper consider the target market and existing strategy to asses show the distribution strategy should develop in the future. The bibliography cites 3 sources.

This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The paper discusses competition, technology and consumer decision-making. There are no sources listed in the bibliography.

This 4 page paper looks at the pricing and distribution strategy of Apple with the iPod. The pricing strategy is identified, and the way that the pricing and distribution strategy may offer promotional opportunities is assessed. This assessment includes the potential for further brand extensions. The bibliography cites 7 sources.

This 8 page paper proposes a potential marketing strategy for Wynnbrice Oil, a fictitious firm providing mobile oil changing services. The plan presents an advertising and promotional strategy, discussion of the media to be used and the way both advertising and customer satisfaction will be measured. The bibliography cites 5 sources.

This 10-page paper provides marketing recommendations for Classic Airlines. Bibliography lists 3 sources.

This 6-page paper compares Trident and Orbit brand chewing gums. Bibliography lists 8 sources.

This 5 page paper looks at the market for the iPad, considering the potential size of the market, the market share that Apple may achieve, the type of markets that the iPad may appeal to and the characteristics of the target market. The bibliography cites 7 sources.

This 6-page paper provides answers to Danish retailer Tiger's case study, concerning innovation. Discussed are how the marketing and operations functions can help this retailer become more innovative. Bibliography lists 2 sources.

This 6-page paper analyzes the Harvard Business School case study "The Clorox Company: Leveraging Green for Growth." Bibliography lists 1 source.