Essays and Research Papers on Marketing Case Studies

This 3 page paper looks at the development of flying cars, summarizing some of the progress by the main players and assessing the way that they may be marketed. The bibliography cites 4 sources.

This 5-page paper is a marketing study about Bajaj Auto Ltd. in India. Bibliography lists 5 sources.

This 10 page paper considers for issues at a health and fitness center may need to consider before developing a complete marketing strategy. The issues include the way that consumers make purchase decisions, the way that promotions may take place with the help of friends and family, as well as issues such as customer services ...

This 23 page paper presents an international marketing strategy for the new firm Mamas Gourmet Pasta. The plan assesses twp potential markets; Germany and the UK, looks at potential customers, market entry models, distribution, pricing and promotions. The paper also includes an explanation on how relevant research was undertaken. The bibliography cites 17 sources. ...

This 3 page paper provides an assessment of information handling at ChoicePoint company. This paper is a case study and considers the benefits and challenges of the data collection systems used. Bibliography lists 3 sources.

This 4 page paper looks at the way in which a pricing strategy may be assessed for an exclusive designer label. The example of Burberry is used, and issues such as positioning and the need to maintain exclusivity, the buying patterns of the target market and brand perception are all discussed. The bibliography cites 4 ...

This 3 page paper looks at the fictitious case of Riordan, and assesses the existing sales and marketing system, the requirements for the new system given the target to increase sales to $50 million a year. The bibliography cites 2 sources.

This 4 page paper compares and contrasts the pricing and distribution strategies of two major watch company; Timex and Rolex. The similarities and differences of each company are considered in terms of their target market and positioning. The bibliography cites 5 sources.

This 3 page looks at the way that consumers purchasing MP3 players perceive the iPod. The paper simulates primary research interviewing three iPod player owners who have bought new MP3 players in the last 12 months. The paper looks at the results which include an assessment of the way they made their purchase decision ...

This 4 page paper considers the decision made by Southern Comfort to utilize their marketing budget purely in digital media. To support this move a marketing strategy, considering the 4 P’s is discussed. The bibliography cites 4 sources.

This 3 page paper looks at a problem at Build a Bear – the lack of repeat purchases and suggests three different strategies. For each strategy the advantages and disadvantages are considered. The paper ends with a recommendation.

This 6 page paper examines the Maimonides Medical Center for a marketing perspective, looking at the organizations 4 P’s of product, price, placement and promotion. The importance of partnerships for the marketing is that along with the identification of the target market. The bibliography cites 4 sources.

This 8 page paper looks at a number of issues associated with a specific marketing strategy aimed at increasing business for the Wal-Mart Money Center. Tactics, such as the billboards, social networking and consumer shows of considered assessing the potential benefits and costs. Potential measuring techniques to assess the success of each marketing tactic outlined ...

This 5 page paper looks at the way Primm Valley Casino Resorts adapted their strategy to appeal to the Latino market. The change s considered from three marketing concepts; target market identification, product development or adaption and pricing. The paper ends by assessing the lessons of the case as they apply to the development ...

In 2011 Old Navy developed a new marketing campaign aimed at men using the Internet and Your Tube. This 5 paper looks at that decision, considering how and why this decision was made and assessing the logic behind this decision. The paper ends by looking at ho the campaign may be improved as ...

This 10-page paper covers marketing strategies for the fictitious Classic Airlines. Bibliography lists 3 sources.

This 4 page paper proposed 4 strategies which may be adopted by Samsung to increase customer loyalty for their cellular telephone sales. The strategies suggested include PR strategies, marketing, the development of complimentary products, a loyalty scheme and the development of an online community. The bibliography cites 6 sources.

This 7 page paper looks at the market conditions and influences which may impact on the potential of a new firm to enter the Chinese luxury car market. The internal and external influences are all considered and different market entry methods are assessed. The bibliography cites 10 sources.

This 9 page paper offers a thorough overview over the position that the W Hotel on Lexington Avenue in New York City currently holds in that city's marketplace. Current reviews posted on Revinate and Tripadvisor are considered as well as literature of the hotel industry. Bibliography includes 8 sources.

This 3 page paper assesses Russia as a potential target for Louis Vuitton by examining the market conditions. The economic, social, cultural and political conditions are all assessed. The bibliography cites 9 sources.

This 7 page paper answers a set of 7 questions posed about the high bag and associated products supplier; Coach Inc. The paper discusses the way in which the company is differentiated from competition, the brand personality, the way in which the brand gains loyalty and the potential benefits as well as challenges that the ...

This 5 page paper looks at a global service company; Singapore Airlines, identifies the type of service offered and then discusses the marketing mix, with particular attention paid to the way the marketing mix is seen in Singapore, Australia, the United States and United Kingdom. The four P's of the marketing mix; product, ...

This 4 page paper looks at the way Dove communicated the message for the 'Campaign for Real Beauty'. The approach to commutations, message and media are all discussed. The bibliography cites 8 sources.

This 5 page paper is part of a larger marketing project, developing a marketing strategy for a new product. This paper outlines the product and the service to be offered; a tour guide and customized itinerary panning service for theme park visitors. The paper goes on to consider the way product expansion may take place ...

This 3 page paper presents an outline for the marketing of a car which does not need a driver. The target market and their potential motivation for purchasing a driverless car are identified. An outline for marketing message through the mass media is then proposed. The bibliography cites 3 sources.