Essays and Research Papers on Marketing Case Studies

This 5 page paper looks at the McDonalds brand in Australia and the way the firm manages the brand answering three questions on the marketing. The first considering the way McDonalds, or Macca’s as it is known locally, uses interactive marketing strategies. The second part considers the way that the firm offer value in financial ...

This 16 page paper examines the marketing of Toyota, comparing and contrasting it with the way that marketing have been undertaken by one of the subsidiary companies; Lexus. The way that marketing is used, approaches to issues such as the standardization or customization, the use of brands and the increased movement towards fragmentation all discussed. ...

This 4 page paper looks at 2 cases is provided by the student, concerning a software company SAP, and then developed three questions that could be caused on the case studies regarding marketing. Questions are presented along with example is, looking at how the company's segmenting market, whether the company should develop a new product ...

This 6 page paper looks at Apple's iPad, describing what it is, looking at the potential target market and considering the way in which it may be marketed and how marketing may be improved. The bibliography cites 4 sources.

This 8-page paper is a case analysis about A.1. steak sauce, as well as recommendations. Bibliography lists 5 sources.

This 5 page paper looks at a plan by Levi-Strauss to enter a new market selling suits competing with upper market firms. The report style assesses this plan to occupy a duel market position. To assess this plan the consumer buying process is considered to determine of the plan is likely to be successful. ...

This 3-page paper discusses the best media to be used for marketing a netbook. Bibliography lists 2 sources.

This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to develop a new marketing plan. The marketing plan targets business travelers in the US with a new exclusive executive service to increase revenue and support differentiation. As well as the marketing plan and ...

This 3 page paper assesses the web site of Scandinavian Airlines (SAS). Answering questions set by the student the general appearance, quality from the perspective of the customer, potential areas of improvement are all discussed. The bibliography cites 3 sources.

This 5-page paper focuses on perceptual maps and uses for the simulation about Thorr Motorcycles Inc. Bibliography lists 4 sources.

This is a 7 page paper that provides an overview of Target's strategic frameworks. The case is made that Target's strategies are inherently reactionary due to Wal-Mart's ubiquity. Bibliography lists 4 sources.

This 13 page paper looks at the draw dishwasher by Fisher & Paykel and carries out a brand analysis. The first part of the paper provides an environmental scan looking at the issues facing all suppliers of drawer style dishwashers. The second part of the paper examines the brand, comparing it to Maytag, looking at ...

This 10 page paper examines the Australian web site Easy Wedding, analyzing it from a marketing perspective, looking at its’ business model and marketing mix, ending by making a recommendation to increase business. The bibliography cites 16 sources.

This 7 page paper simulates an interview with an individual dealing with public relations at a local level in a healthcare organization. The interview deals with the areas of responsibility, duties involved and the way that public relations are managed in that role. The bibliography cites 2 sources.

It was projected that the Segway would revolutionize personal transportation. The projected sales have not take p-lace. This 4 page paper looks at the case of Segway from a marketing perspective and considers the way marketing may have been improved. The bibliography cites 10 sources.

This 6 page paper applies several different marketing approaches and ideas to the way in which the Melbourne International Film Festival is marketed. The first section of the paper looks at the utilization of a cognitive approach. The second section looks at the benefits and challenges of television advertising. The third section of the paper ...

This 8 page paper looks at marketing concepts and applies them to the healthcare environment, looking at the way target markets are chosen and how branding takes place. The concepts are applied to Benadryl with the marketing of the brand discussed and improvements suggested. The bibliography cites 7 sources.

This 5 page paper looks at as potential advertising strategy for a new business that will offer mobile mechanical services specializing in brake systems. A range f advertising and promotion issues are discussed, including the way in which customer satisfaction may be measured and gaps addressed. The bibliography cites 5 sources.

This 3 page paper provides an overview of the bid for takeover by Oracle of PeopleSoft. This paper considers why the takeover was hostile and why PeopleSoft rejected it. Bibliography lists 3 sources.

This 8-page paper discusses Foster's Brewing Company and what it should do about its wine division. Bibliography lists 2 sources.

This 8 page paper is an environmental analysis that could be used when considering the launch of a new water saving device to be attached to showers. The paper looks at the macro environment in Australia and identifies the opportunities and threats that this new water conservation device; the Aqualim will face. The bibliography cites ...

This 12 page paper is a marketing plan for an airline offering a new pet friendly service, where passengers can bring their pets into the airline cabin with them. The paper starts of identifying the target audience and then considers the product that will be provided. The marketing plan carries on by looking at ...

This 4 page paper looks at the way TiVo may be introduced into a market, considering the marketing mix and general strategy that could be used. The bibliography cites 1 source.

This 3 page paper looks at some of the issues that would, or might, have been considered when Amazon decided in a price for their Kindle 2, including issues such elasticity, revenue maximization and the support of complimentary sales.

This 16 page paper develops a marketing plan for Dubai Internet City in order to attract business from Pakistan. The paper conducts a situation analysis looking at potential target market segments, the way the city will compete and potential competition. A marketing play using different media form is then presented including time line and budget. ...