Essays and Research Papers on Marketing Case Studies

This 12 page paper looks at the links between smoking and lung cancer and then uses theoretical constructs in order to design a social marketing campaign to encourage smokers to give up their habit. The bibliography cites 16 sources.

An 8 page paper reviewing the marketing mix of Amazon's Kindle DX electronic book reader and recommending a partnership with colleges and universities to promote the product with college students. Bibliography lists 6 sources.

This 9-page paper presents a marketing plan for supermarket chain Winn-Dixie. Bibliography lists 4 sources.

A 3 page paper that discusses Nike's marketing mix in terms of the 4Ps. The writer comments on Nike's use of the 4Ps and the need to adapt quickly as trends appear in the marketplace. Bibliography lists 4 sources.

This 4-page paper examines marketing and pricing strategies used for the two-wheel Segway. Bibliography list 4 sources.

This 6-page paper is a market view of Whole Foods Inc. Bibliography lists 3 sources.

This 5 page paper looks at the potential market for flying cars, identifying characteristics that may be important to buyers, identifying potential target markets and then assessing the most appropriate distribution channels for two of the potential target markets. The bibliography cites 6 sources.

This 21 page paper is a marketing plan for a specialist hospital. The plan identifies marketing objectives, viable market segments and products/services that are offered. The paper then looks at pricing as well as distribution and promotion issues. The bibliography cites 8 sources.

This 9 page paper looks at the 4 P’s marketing mix model and applies it to the international fast food Chain McDonalds, assessing the way in which product, price, placement and promotion may be seen at McDonalds. The bibliography cites 6 sources.

This 17 page paper looks at the concept and importance of marketing for a logistics company, discusses the areas of the absence including the marketing mix and promotional strategies, and suggests a marketing campaign. The paper is based on a company specializing in with heavy equipment. The bibliography cites 10 sources.

This 4 page paper is a semiotic analysis of a print advisement of a Coca-Cola advertisement, looking at the signifiers and the signified and interpreting the meanings of all the signs in the advertisement. The bibliography cites 5 sources.

This 4 page paper is the outline for a product launch plan bringing an electronic double-sided grill to the marketplace in Australia and the UK. The approach to the branding, utilizing a standardized approach, as well as the different stages of the marketing launch plan utilizing different forms of media are of all discussed. The ...

This 8 page paper is a marketing plan for a new robotic device designed to help with housework such as vacuuming. The paper starts with an introduction and outlines the product, identifies a primary and secondary market, looks at the competitors and then develops a marketing strategy that can be used to sell the product ...

This 19 page paper is a marketing plan to market a Facebook group with a limited budget. The paper identifies the target market and looks at their motivation for using Facebook and, outlines marketing objectives, looks briefly at the 7 P’s and then presents a marketing strategy. The bibliography cites 19 sources.

This 7 page paper compares and contrasts the differentiation and positioning of two New York Hospitals; Maimonides Hospital New York University Hospital. Both of these are located in Brooklyn. The approaches to marketing and the way the hospital seeks to appeal to their markets are assessed. The bibliography cites 3 sources.

This 21 page paper is an analysis of the target market and factors that will be useful in developing a new marketing plan. The first section assesses the market for the firms’ products with the use of value based market segmentation. The second section assesses the pricing structure and the way different market segments may ...

This 13 page paper looks at the way Samsung undertakes the marketing of its mobile telephones, assessing the practices taken with reference to marketing theory, considering the way that reflects and it reflective of the overall strategy. The bibliography cites 10 sources.

AThis 9 page paper looks at the position of McDonald's in 1999, considering some of the challenges that they were facing in terms of the changing marketplace and macro environment, and discusses the way in which the organization is undertaken a marketing strategy that would have the organization overcome the challenges it faced only in ...

This 15-page paper is a case analysis about Microsoft's Xbox gaming system. Bibliography lists 10 sources.

This 19 page paper proposes a strategy for a new search engine to be launched in China. The paper starts by examining the situation in China, looking at the market and the users, as well as the challenges faced by Google. Using this analysis the potential key characteristics which would enhance the potential success of ...

This 5-page paper answers questions about Kone's launch of its new MonoSpace product in Germany. Bibliography lists 1 source.

This 3 page paper explores the ethical, legal and security implications of automating purchases and storing customer information. The program is evaluated overall. Bibliography lists 3 sources.

This 3 page paper looks at a successful app which was developed and sold through the Apple app store for the iPhone in order to identify the pattern of its success, in order to use the pattern as a benchmark for another new game. The Firemint game Flight Control, which sold more than 1 million ...

This 18 page paper looks at the 100% Pure New Zealand tourism campaign and assesses its effectiveness. The paper looks at the way in which tourism campaigns may be undertaken, and uses a different strategy seen in China a comparison. The campaign itself is then examined, looking at how it was presented as well as ...

This 4 page paper compares and contrasts the approach taken towards the promotion element of the marketing mix by two well known watch companies; Timex and Rolex. The use of the Internet, advertising, television and use of sales promotions are discussed. The paper ends by assessing the potential use social networking mediums for the ...