Essays and Research Papers on Marketing Case Studies

This 17 page paper presents a marketing plan for a new product; an emergency stop button that a passenger can use to stop a car engine in an emergency, which can be retrofitted to all cars. The marketing plan defines the target market, the marketing objectives and then uses the 4 P’s to develop a ...

This 3 page paper examines the past, present and future of this fledgling airline. Bibliography lists 5 sources.

This 18 page paper is written in four parts. The first part looks at the use of a marketing audit, discussing what it is, why it is useful and how it may be of value to a bank such as HSBC. The second part of the paper considers why it is important that firms ...

A 16 page paper. Rexall Sundown is the success story every entrepreneur would like to claim as their own. Begun in 1976 with one product in a spare room in the house, this company has grown into a major international corporation. This essay includes these headings: Introduction; need for internationalization, corporate history, board of ...

This 3 page paper develops a project scope statement for the launch of a new product by the marketing and sales department of a company. The paper is based on information provided by the student. The bibliography cites 2 sources.

This 3 page paper analyzes and article about marketing, and gives a reaction to it. Bibliography lists 2 sources.

This 12 page paper compares and contrasts to television advertisements shown in Australia; McDonald’s and Carlton Draught Beer. Each of the advertisements is considered in turn, identifying the potential target market, looking at the way that the advertisement is seeking to stimulate a purchase using Maslow’s hierarchy of needs, and assessing the impact of the ...

This 8 page paper looks at the problems that Sony have had in launching AIBO in the US market. The paper considers why there may have been problem, how the product should have been adapted to suit the US market, the risk of marketing the AIBO in the US and the differences in the ...

This 4 page paper takes a look at Nintendo and Sega and evaluates these companies. About half of the paper is a comparison chart of the two firms which illustrates their similarities and differences. Items discussed include marketing tactics, product development and target markets. Bibliography lists 6 sources.

Heelarious sell high heeled shoes for babies between the ages of 0 – 6 months. These soft shoes are highly differentiated, marketed on the basis of uniqueness and quality. This 8 page paper looks at the way that the company communicates quality through the materials used, packaging, pricing strategy and marketing and then considers how ...

This 10 page paper looks at a case supplied by the student where a firm is marketing a product over 5 periods. The paper considers the way marketing decision were made and the results that they yield. The bibliography cites 4 sources.

This 11 page paper looks at Adidas marketing, examining the approach that is adopting to marketing with reference to marketing theory and relevant campaigns. The paper goes on to assess how the marketing is aligned with the organizational strategy and structure. The bibliography cites 15 sources.

This 3-page paper presents a sample interview with a marketing person at Children's Hospital of Philadelphia.

This 24 page paper looks at how Sony can develop an international branding strategy. The paper starts by looking at the firm and then considers relevant marketing and branding theory. The culture and operations of the firm are considered in the way that the marketing and branding theory is applied to develop a suitable brand ...

This 4 page paper is an analysis of a television advertisement broadcast by McDonald's, targeting families, examining the messages which are being sent regarding issues such as perceptions, values, assumptions, beliefs and expectations. The bibliography cites 5 sources.

PEST analysis covers five points (political, social, technology, environmental, and legal) of the Toyota brake pedal recall, as well as provides some information concerning the unintended acceleration issue. 5 pages, with 8 sources.

This 3 page paper looks at problems the company faced during the 2000s. Public relations is discussed. Bibliography lists 3 sources.

This 12 page paper looks at Innocent Drinks, the makers of smoothies and other fruit and vegetable products. The company is considered in terms of the way environmental trends and opportunities presented themselves, the marketing mix, the customer relationships and the degree to which the firm may be seen as ethical. The bibliography cites 10 ...

This 16 page paper examines the marketing of the UK supermarket Tesco in order to assess how and why the firm has become so successful. The first part fo the paper looks at the way that the firm adapted and changed its marketing during the 2008/9 recession, giving specific examples of changes in strategy. The ...

This 6 page paper is a marketing plan for a new type of craft beer to be marketed in the Atlanta region of the United States. The paper outlines the product and the issues faced by the company, considers the target market, positioning, pricing and breakeven point before suggesting to marketing strategies. The bibliography cites ...

This 8-page paper provides a strategy plan and environmental analysis for Kudler Fine Foods. Bibliography lists 5 sources.

This 7 page paper looks at a potential target market that could be targeted for a campaign to attract tourism to Tasmania and then suggests a marketing strategy to attract that target market, based on the concept of the natural attractions of the area. The bibliography cites 6 sources.

This 4 page paper looks at the football club Manchester United and assesses the way that it may be able to increase sales given the current level of saturation. Brand extension and diversification strategies are discussed. The bibliography cites 2 sources.

This 6 page paper looks at the way Microsoft undertake marketing, looking at the strengths and weaknesses of their approaches and some of the products and campaigns undertaken and then gives some recommendations for future improvement of marketing. The bibliography cites 7 sources.

This 8 page paper looks at the use of focus groups and postal questionnaires in market research, considering the advantages and disadvantages of the different methods. The paper then presents a sample questionnaire suitable to be used by the automotive industry to assess desirable characteristics of cars and after sales service. The bibliography cites 3 ...