Essays and Research Papers on Marketing Case Studies

This 11 page paper proposes a marketing campaign for the Redkin hair care range of products in Australia, however the campaign suggested is suitable be undertaken in other areas. The paper starts with a brief executive summary and then looks at the company, the brand, the target market. The competitors and suggest the use of ...

This 4 page paper looks at two problems faced by the fictitious firm Smith Systems Consulting; the problems of positioning and differentiation. Two firms that faced similar problems are identified along wit the strategies they used to resolve their problems. The cases are then compared to SSC. The paper is based on a case supplied ...

This 4 page paper presents a contingency plan for the marketing of a travel agent based on a paper supplied by the student. Three alternate strategies are proposed and a break even analysis presented. The bibliography cites 1 source.

This 6-page paper discusses competition in the golf equipment manufacturing industry and provides recommendations.

This 14 page paper examines Marks and Spencer in 2009, looking at the background, external environment, the way that firm competes and the marketing and then suggests a new marketing approach for the firm to adopt, based in the way it competes and the analysis. The bibliography cites 9 sources.

This 3 page paper examines an article published in 2009 in Business Week. No bibliography.

This 19 page paper examines the UK supermarket Tesco. The paper is written in four parts, the first part looks at the way in which the company has positioned itself and the use of the retail marketing mix. The second part looks at the way in which the company strategise in order to control the ...

This 3 page paper takes a look at this company and its marketing approach. Corporate social responsibility is discussed. Bibliography lists 3 sources.

This 14 page paper looks at the way purchase decision are made by consumers when purchasing fashion. The paper simulates findings of a research survey to define consumer segments, compares these to the segments identified i theory and then consider the purchase process that takes lace. The bibliography cites 15 sources.

The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a ...

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the business fitted in with the rest of Apple, identifies and discusses 3 competitors, considers how it may have benefited the community. A perceptual map of iTunes the competitors and the market segments ...

This 4 page paper looks at the way marketing at Wal-Mart is integrated. The way that the ‘spend less, live better’ campaign is examined in terms of the advertising, interactive marketing, leverage of emotions, products that are sold and promoted and public relations exercises. The bibliography cites 7 sources.

This 6 page paper presents a pricing and distribution strategy for the launch of a new service providing oil change services for commercial vehicles. The strategies are presented, discussed and justified. The bibliography cites 4 sources.

This 4 page paper discusses the way in which Johnson & Johnson responded to the Tylenol poisoning crisis in 1982. Bibliography lists 3 sources.

This 11 page paper looks at the way that innovation has taken place within IBM’s system x, assessing the market position of the brand, the pattern and style of innovation as well as market conditions before identifying the way more innovations may take place and creating a list of priorities to simulate further innovation. ...

This 12 page paper looks at the way Toyota operates and considers the degree to which the customer is the focus of the operations including the way the firm brings products to market and how products are developed. The paper looks at the way Toyota competes and considers a range of products that they have ...

This 18 page paper looks at the potential target market for Dubai Internet City and presents a marketing plan to attract more residents for the area. The situation is examined, potential personas of the target market are created and a marking plan with marketing mix and costs is presented. The bibliography cites 6 sources.

This 10-page paper is a sample of a marketing plan for a voice-over-Internet protocol called Magic Jack. Bibliography lists 1 source.

This 9 page paper presents an integrated communications marketing plan for an ecotourism product. The paper reviews the market, the product, marketing objectives, then identify the target market for designing a marketing campaign. The bibliography cites 10 sources.

This 4 page paper is a marketing plan for the fictitious company Kudler Fine Foods to launch a range of premium cheese and wine products into the Canadian market. The situation of the company, marketing approach and potential strategies along with a financial projection or all provided. The bibliography cites 1 source.

This 5 page paper looks at the way that Dyson are entering the US market, using major mass market retail chains such as Best Buy and Electric City, discussing whether or not the is a good distribution strategy for a firm that is seeking to passion itself an the premium segment of the market. ...

This 13-page paper provides a marketing and quality overview of California Pizza Kitchen. Bibliography lists 12 sources.

This 3 page paper focuses on a public relations stunt posed by a student as well as potential risks. Bibliography lists 2 sources.

This 9 page paper examines the fast growing Emirates Airlines, part of the Emirates group, using the 4 P’s marketing mix framework looking at product, pricing, placement and promotion to consider how and why the firm has been so successful at differentiating itself from the competition. The bibliography cites 8 sources. TE4Pemirate.rtf

This 5 page paper considers some of the difficulties faced by management in trying to bring 3D TV to the market and the way that the challenges were overcome, including the need for changes in consumer attitudes and choices in technology. The bibliography cites 3 sources.