Essays and Research Papers on Marketing Case Studies

This 3 page paper examines the 2008 Olympic Adidas campaign. General marketing strategy for Adidas is discussed. Bibliography lists 6 sources.

This 12 page paper looks at the way Ford sells cars by examining the company, looking at the way sales are supported with the strategies, marketing and structure and considering some of the approaches and changes which have occurred in the sales structure. The bibliography cites 9 sources.

A 6 page evaluation of this e-commerce site. Comparing the site to MileHighComics.com, this paper lists its many faults and makes suggestions for addressing them. Bibliography lists 5 sources.

This 3 page paper considers a potential way of repositioning magazine Harper's Bazaar. The approach to this repositioning is presented using the 4 P's model which looks at the product, price, placement and promotion. The bibliography cites 1 source.

This 5 page paper looks at the marketing of RIM's Blackberry smart phone. The product itself is considered in terms of product category, the segmenting, positioning and target market are discussed along with distribution channels and a potential marketing strategy is identified. The bibliography cites 4 sources.

This 10 page paper is based on a marketing simulation supplied by the student. CleaverTech had produced voice recognition software and is selling it. The paper reviews the performance of the firm at each stage of the simulation. The bibliography cites 4 sources.

This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, ...

This 6 page paper is based on data supplied by the student. The paper examines the results of market research that has been undertaken by a recruitment company in order to assess what the job seekers clients want and how they are using the web site. The information is used to make marketing recommendations. The ...

This 3 page paper looks at a case supplied by the student and considers a situation where planned market reseach used quantitative research followed by qualitative reseach needs to be ready earlier than the planned finish date. The paper considers the way that the schedule may be changed to accelerate the results. The bibliography cites ...

This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Middle East which wants to expand in order to increase revenue and profit. The marketing plan presents a strategy to increase revenues by expanding internationally with the use of a franchise ...

A 4 page portion of a larger paper discussing the marketing of Microsoft's MP3 player. This paper addresses History of past strategies and performance, background, strategies, current intent, competitive and business level. Bibliography lists 7 sources.

A 5 page paper based on Ivey Case 906A36. The paper assesses opportunities and risks of increased focus of rechargeable batteries in North America, recommending that Rayovac develop the market to take advantage of the high growth stage of the product life cycle. Bibliography lists 7 sources.

This 8 page paper is based in a case study supplied by the student. Kone is an elevator manufacturer who have developed a new type of elevator the does not need to machine room and is differentiated from other products on the market in a number of ways. The paper considers the best marketing strategy ...

A 5 page paper discussing product positioning, competitive positioning, customer perceptions and distribution-channel analysis at online shoe, apparel and electronics retailer Zappos.com. It appears that CEO Tony Hsieh did not set out with a stated marketing plan detailing all of the aspects of Zappos' current approach to marketing, but rather has been able to ...

This 15 pager paper looks at the international organization; the World Wildlife Fund (WWF), assesses the current situation of the charity and its market to attract donations and then presents a potential marketing plan to introduce a new product to raise funds. The bibliography cites 7 sources.

This 16 page paper examines the well known confectionary firm Hershey’s with the aim of identifying a suitable international strategy and target market. Hershey’s is examined with a SOT and Porters Five Forces models, Ireland is examined as a potential destination and then methods of entry are discussed. The bibliography cites 10 sources.

This 10 page paper develops a public relations strategy for the UK supermarket Tesco. The paper considers the different stakeholder perspectives and considers the approaches that Tesco may adopt and then suggests a suitable long term PR strategy. The bibliography cites 16 sources.

This 12 page paper considers the potential of IHOP to enter the German market. The paper looks at IHOP and its' parent company to assess the way it competes and the at the German market to asses if there is a potential match. The method of entry into the German market is assessed and a ...

This 3 page paper presents a list of tasks which would need to be performed in order for a new market to be assessed for a new product. The tasks are presented, time required is to be assessed and the prerequisites are identified, this is then used to create a Gantt chart. The bibliography cites ...

This 8 page paper discusses the Rely tampons issue; defines white collar crime in relation to it, and then connects the Rely case to the “rational choice” criminal theory. Bibliography lists 7 sources.

This 22 page paper considers the role of marketing in improving Nigeria's image through and for tourism. The research combines theoretical and conceptual frameworks and analysis of relevant academic literature to consider the way in which this may take place. The bibliography cites 21 sources.

This 3 page reaction paper focuses on an article about marketing at Home Depot. Bibliography lists 2 sources.

This 7 page paper looks at the marketing of Apples iTunes. The paper starts with the use of the personas framework, identifying three sample personas for the iTunes target market, looking at the firm on a positioning map against some competitors, then looks at the firm using the 4 P's and the 6 M's before ...

An 8 page paper discussing the marketing mix and pricing objectives for Kingsford Charcoal on the basis of a 2007 student-supplied case. Bibliography lists 6 sources.

This 3 page paper provides an analysis of this case study provided by a student. Marketing mix is discussed. Bibliography lists 1 source.