Essays and Research Papers on Marketing Case Studies

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch their premium transatlantic service. The advertisements are examined; the potential strategic objectives identified and the way that they are being achieved is discussed as well as the way that the advertisements fit in ...

This 6 page paper looks at marketing issues for a ferry company in the British Virgin Islands. The paper starts by considering how marketing principles and market research can help the firm, the use of planning techniques to add value to the plans and how a plan can be developed and monitored. The bibliography cites ...

An 8 page paper answering questions about Super Bacteria and Brand Man video cases and printed summaries; retail store critique; and advertising critique using two TV commercials (Quilted Northern and Little Debbie). No sources listed.

This 14 page paper looks at the Canadian car and the potential that may exist for a fictitious new entrant from China. The paper looks at the Canadian market in general, the automotive industry in Canada, the major competitors and assess the way that the new company could enter the market in terms of access ...

This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing poorly compared to competitors such as McDonalds and Burger King. The paper starts by considering the potential reasons for the lackluster performance, the brands existing competences and forms of differentiation and then looks ...

A 3 page assessment of Kmart’s current retail status and suggestions for improvement. Bibliography lists 3 sources.

This 3 page paper looks at three potential internal influences that impact on the way marketing takes place at Harpers bazaar magazine. The three internal influences disgust are available expertise, financial condition of the company, and management strategy. The bibliography cites 3 sources.

During 2008 Starbucks has seen some difficult times, sales and profit margins have fallen. This 7 page paper looks at the firm and considers the ways in which the once strong company has gone wrong. The firms strategies, external influences and the role of competitors are all considered. The bibliography cites 4 sources.

This 3-page paper focuses on a potential merger between Vincor of Canada and Goundry of Australia. The paper discusses the status of the wine-making industry and whether the merger should go forward. Bibliography lists 3 sources.

Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know the product exists they will not know they can go and buy it. This 10 page paper examines the marketing strategies and complains of two very different company; the marketing undertaken ...

This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliography lists 3 sources.

This 9 page paper examines the Swedish discount fashion store which sells high fashion; Hennes and Mauritz which operates as H&M. The paper gives a brief history of the company and looks at how and why the company may be argued as a leader in innovation. The paper looks at theory and examples of innovation ...

This 3 page paper looks at the way that Apple markets itself, considering iMacs as well as iPods and iTunes. The paper is written as bullet points and is suitable for use preparing a presentation. The bibliography cites 2 sources. The bibliography cites 2 sources.

This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The writer looks at the company and its’ existing strategies and core competences before developing a plan for a product expansion and a penetration strategy which are aligned with the current strategies goals and ...

This 7 page paper assesses the marketing of Marlboro cigarettes, looking at the development of the marketing and the current (2008) marketing mix before considering the ways in which Philip Morris may improve the marketing for the brand. The bibliography cites 12 sources.

This 8 page paper is a marketing pan for setting up a new dog day care center. The paper presents the service that is to be offered, identifies the target market, assesses the evidence that indicates the service is needed, undertakes a brief competitive analysis before outlines a marketing strategy to be used. The bibliography ...

This 9 page paper looks at different aspects of Apple Inc including marketing, market share, positioning and market strategies. The first part of the paper develops three personas representing target markets for the iPod, the iMac and ITunes. The second part of the paper examines the way ITunes has been marketed using the 4 P's ...

This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.

This 8 page paper is made up of a PowerPoint presentation and notes to accompany the slides. The presentation examines the way in which Avon use network marketing, the advantages of this type of operations and challenges that the company faces to the networking strategy. The bibliography cites 6 sources.

A 4 page paper that briefly introduces the 4Ps marketing mix and then applies each to Tylenol marketing efforts. Specific examples of Tylenol promotions are provided, the expansion of product line is discussed along with comments about distribution and price. Bibliography lists 5 sources.

This 16 page paper is a marketing plan for starting up a new doggie daycare center in San Francisco. The idea and potential market are both examined along with a launch campaign and initial marketing budget. The bibliography cites 7 sources.

The 34 page paper undertakes research to examine what potential strategies a football club could use to increase their ticket sales. The paper are stocked with an introduction and an in-depth literature review, looking at the UK football tickets sales in the past in the and the influences on those sales. The paper then ...

This 8 page paper looks at marketing issues that would be important to Ikea if they were looking at entering the market in Egypt. The first part of the paper looks at the concepts of segmentation and positioning and how they are useful to the Ikea marketing manager. The second part of the paper ...

This 17 page paper is a marketing plan for the World Wildlife Fund, (WWF). The paper starts by looking at the organization and considers its current situation, the target market and the competitors. A new strategy is then suggested, presented using the 4 P's and 6 M's. The plan ends with the presentation of the ...

This 10 page paper looks at the China and the country as a potential new target market for their wine. The paper starts by looking at china as a potential are for business, then discusses the wine market in more detail looking at potential demand, trends in demand, barriers to entry and competition in the ...