Essays and Research Papers on Marketing Case Studies

A 3 page paper discussing the case of "Imaginative Staffing" and whether the firm could expect to benefit from adopting a team selling approach. Bibliography lists 6 sources.

A 9 page paper assessing a case study of Gateway in 2001. At the time, Gateway operated 372 retail stores in the US, 300 stores outside the country. The company had suffered large losses in the previous two years. The paper recommends that Gateway slash staffing at the stores; dedicate half the ...

This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a ...

This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.

This 3 page paper considers how Apple markets itself and the way this has adapted sand evolved over time, including the impact of iPods and iTunes and the support of the organizational structure e for the strategies employed. The bibliography cites 3 sources.

This 6 page paper examines the Q1. A marketing plan is discerned. Market segmentation is discussed. Bibliography lists 3 sources.

This 5 page paper assesses the American Airlines web site from a marketing perspective. The format, content and general presentation of the web site are all assessed to determine the way it may help the company and how it may help to generate revenues. The bibliography cites 4 sources.

A 3 page paper that discusses the effectiveness of this company's marketing campaigns. The writer reports an award the company won, the innovative strategy to create one advertisement and the company's tie-in with Bond films. Bibliography lists 4 sources.

A 5 page paper discussing the iPod's journey through the product life cycle to reach its current maturity stage. Apple has managed iPod's product life cycle masterfully. It controlled every aspect during the high-growth, high-revenue stages, opening the way to third party product and service providers only after the iPod reached maturity. ...

The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the ...

This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the ...

A 3 page paper that discussing how to “brand” an Asian moving company and relocation service. No bibliography listed.

Using an extended marketing model this 7 page paper produces a marketing plan for an entertainment service selling films that can be downloaded on the internet. The paper identified the target market and the marketing message and then considers how the message can be most effectively communicated and then how customer loyalty maybe gained and ...

This 4 page paper looks at the way the McDonalds have managed their marketing and marketing mix. Using a model of 4 P’s the company is examined from an international business perspective. The bibliography cites 5 sources.

This 9 page paper looks at the value of Unilever segmenting the Brazilian laundry powder market before targeting the low income segment. The outlines the benefits of segmenting and then discusses the way Unilever could approach the segmenting exercise. The paper is based on a case study supplied by the student. The bibliography cites 4 ...

This 4 page paper develops the outline and justification of a marketing plan for an up market resort in Madagascar. The product has already been created so the marketing plan looks only at the price, placement and the promotion. The bibliography cites 3 sources.

This 5-page paper provides an overview of Quick International Courier, a delivery service in New York. Bibliography lists 7 sources

This 5 page paper examines how and why Swatch was so successful following its’ launch in 1983 and assesses the continued success from a marketing perspective. The paper is based on the Harvard Business School case ‘The Birth of Swatch’. The bibliography cites 2 sources.

This 4 page paper uses a case study to discuss the success of Leapfrog Enterprises. It discusses the No Child Left Behind Act, as well as Leapfrog’s business model. Bibliography lists 1 source.

This 7 page paper looks at Nintendo and their marketing of the Wii games console. The first part of the part discusses the marketing objectives of Nintendo as a whole and the more specific marketing objectives for the Wii. The second part of the paper looks at the potential market segments and determines which segments ...

This 8 page paper looks at the clothing accessories market in London. Following a brief introduction to the subject simulated survey results are presented to justify a strategy adopted, financial projection and a break even analysis are presented. This bibliography cites 8 sources.

This 10 page paper examines the external environmental influences on the beer market in the United States and applies those factors to Samuel Adams, a beer of The Boston Beer Company. The bibliography cites 5 sources.

A 3 page paper discussing a case study of Frigidaire's experiences in marketing the front-loading washing machine it introduced in 1996. The paper recommends that the company highlight the benefits that the consumer can expect directly, rather than addressing only the environmental benefits of the front-loading washer. Bibliography lists 1 source.

A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a third location, Oliver's Market seeks the market segment most interested in upscale retailers and has narrowly defined its market to consist of the most affluent and well-educated individuals in a three-mile radius ...

This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sources.