Essays and Research Papers on Marketing Case Studies

This 5 page paper is written in two parts. The first part of the paper looks at how companies create loyalty. Using Pepsi and an example, the paper looks at the marketing background, target audience, advertising and communications models using a mix of primary and secondary research to demonstrate the reasons why people form ...

Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been ...

This 14 page paper examines Skype and EBay as separate entities as well as a merged firm. Skype and Verizon are compared and contrasted. Recommendations are made. Bibliography lists 8 sources.

This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is ...

This 14 page paper considers the importance of communication in marketing. By considering the way in which consumers make purchase decisions and applying them the communication models on marketing the paper shows the student hew a campaign may be carefully aimed at consumer groups in order to maximise the existing processes to the companies advantage. ...

In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources

This 8 page paper looks at the way in which McDonald’s communication with its’ target audiences. The company is considered using Grunig’s four models of public relations. The paper reviews the types of communication which have taken place and assesses the methods used, the way the messages were sent, who the audience was and the ...

This 10 page paper considers the way that a company uses the idea of communication in its' marketing. The writer uses the five communication effects and applies them to the automotive industry, using the Mercedes-Benz ML model as an example. The bibliography cites 9 sources.

This 7 page paper looks at the way an effective communication strategy may be developed for use in tourism. The paper considers the role and process of communication as well as a practical approach that could be adopted in a marketing campaign. The bibliography cites 5 sources.

This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally applied to any new product. Starting with the marketing communication objective the process, the strategies and tactics for delivering the message including the use of television, magazine and in store promotions. Te paper ...

An 8 page overview of the importance of communication in retail sales and marketing. Utilizes a fictional business plan to outline the aspects of communication which come into play in defining a market and effectively targeting that market through an advertising campaign. Bibliography lists 6 sources.

Strategy This 10 page paper considers how to build an integrated communication strategy for a brand. The writer does this by looking at Pedigree’s Cesar brand of dog food in conjunction with the five communication effects and the 4 P’s. The bibliography cites 10 sources.

This 8 page paper is based on a case study provided by the student. Immo are a company specializing in security, surveillance and communication equipment. They have developed a new type of smartphone which combines communication technology with personal protection. The paper considers whether or not the product to be launched, looking at the potential ...

A 6 page paper discussing changes in the video aspect of multimedia applications. Media communications are becoming more advanced and innovative nearly with each passing day as the technology advances relentlessly. Web-based video has been intriguing, but has been limited by bandwidth capacities in the past. Streaming video stands to alleviate those ...

This 15-page paper is a case study on a fictious compay called Sonic, and how it markets its PDAs. Topics discussed include marketing communications, channel strategy and post-sales service. Bibliography lists 8 sources.

This 6 page paper looks at the media plan for the Toshiba Tablet PC. The paper starts by identifying the target market, looks at the communication messages and methods before looking at the use of the media. The bibliography cites 3 sources.

This 8 page paper looks at the way a collage or university may market a new course to the existing students with close attention paid to the communication mix and the way that the marketing objectives are determined. The example used is a course to teach research skills. The bibliography cites 6 sources.

This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placement, promotion and processes, considers the effectiveness of the communications and make recommendations for future marketing. The bibliography cites 5 sources.

This 8 page paper looks at a new archery company. The paper is written in two parts, the first part defines the primary and secondary target market. The second part of the paper develops a marketing strategy based on integrated marketing communication within the constraints of a very limited budget. The bibliography cites 5 ...

This 7 paper looks at the way in which a marketing communications strategy may be developed for the launch of a new product: vegetarian bread. The way a multiplication plan should be developed is discussed, followed by a strategy to launch a vegetarian bread. The utilization of information technology, including social media is discussed. The ...

This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.

This 13 page paper consider a case where an e-business has seen declining page hits and reduced profits. The paper looks at why this may have occurred and how it can be changed by way of using competitive advantage and marketing communications. Using real cases as examples to demonstrate points raised the paper concludes with ...

This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.

This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.

This essay is a recommendation to a company that is facing a food poisoning crisis. The paper discusses PR and communications strategies in order to keep employees informed and the public informed so as to maintain good will. No sources cited.