Essays and Research Papers on Marketing Case Studies

This 4 page paper examines how Wal Mart markets itself. Print and electronic media are the focus of attention. Bibliography lists 4 sources.

This 3 page paper considers the sources of market research that the Mayo Clinic may have to use in order to assess the market their products and potential areas of growth. The paper outlines potential sources of secondary research and areas where primary research would be valuable. The paper is based on a case study ...

This 22 page paper is based on a case study supplied by the student. The paper examines the market for bottles water using a PEST analysis. The second part of the paper looks at some major bottles water suppliers, including Nestle, Group Danone, Coca Cola, PepsiCo and Suntory discussing the way they compete, the strengths ...

3 pages in length. The writer briefly outlines why the bookkeeper quit after the business's first month in operation. Bibliography lists 3 sources.

This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Johnson and Harley David son are highlighted as companies that used successful marketing schemes. Bibliography lists 5 sources.

This 4 page paper is a report looking that the chocolate confectionary brand M&M’s owned by Mars. The paper looks at the positioning of the brand and level of sales and targeting, placing this in the context of the chocolate confectionary market in the US. The bibliography cites 6 sources.

This 7 page paper is a case analysis of the software developer, mGames. Bibliography lists 3 sources.

This 16 page paper considers a marketing strategy for a new product to be launched onto the French market. A small car aimed at the domestic market. The paper looks at the market, the way the company can compete, the potential target market, distribution and the way the marketing message may be communicated. The bibliography ...

Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future ...

A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.

This 34 page paper examines the use of political marketing in Greece. The paper considers what is meant by political marketing and the way it can be studied. The paper then looks at the marketing of the two major parties; Panhellenic Socialist Movement (PASOK) and the New Democracy party (ND), looking at the ways in ...

This 3 page paper conducts a feasibility study into an idea for a new product; a flameless candle. The paper looks at the potential market and considers the ease of manufacture and distribution. The bibliography cites 2 sources.

This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.

This 5 page paper focuses on marketing for the center. The four P's are discussed. Bibliography lists 4 sources.

This 3 page paper is an introduction for a paper examining nudity in advertising looking at how and why it is used, arguing that the way in which sexuality is used when marketing to a female target audience is one of empowerment rather than exploitation. The questions that will be examined in the main ...

This 34 page paper examines the use of nudity in advertising, looking at why there is an increase in nudity in marketing, considers the reasons behind the increase and look at how it reflects on society and impacts on it. The paper uses the case of Gucci to examine these phenomena and uses this to ...

A 6 page paper. Founded in 1786, Molson Breweries is one of Canada's two largest breweries. The company expanded to the U.S. and to Brazil. A merger with Coors in 2005 will open more distribution channels and larger markets to both breweries. This essay presents a marketing mix analysis that is written in narrative form. ...

This 4 page paper looks at the way in which both global and local environmental factors have influenced the marketing of McDonalds. The paper gives examples of both and then considers the impact of technology on the marketing what the marketing practices observed indicate about the company’s ethics. The bibliography cites 4 sources.

This 10 page paper looks at the potential pf a US company selling a new type of shoe in Mexico. The paper starts by looking at the company, its goals and resources, then considers the home nations and market and the host nations before developing an entry strategy and method of marketing the goods for ...

This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developing a marketing strategy. The paper starts by looking at the company and its branding strategy and concepts and then examines the competitive environment using an in-depth Porters Five Forces analysis. The ...

A 3 page review of the factors that are critical in product success. This paper emphasizes that while product design is important, effective marketing is a critical component of effectively placing a product in the hands of the consumer.

This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes ...

Creating loyalty in a customer base can create a great deal of value of an airline. This 8 p page paper looks at how marketing departments can create and use loyalty schemes to increase sales from both existing passengers and use them to attract new customers. The paper looks at a number of examples including ...

4 pages in length. The writer briefly addresses issues of organizational structure as they relate to Disney's acquisition of Pixar. Bibliography lists 3 sources.

A 5 page overview of the lives and accomplishments of these great individuals. This paper points out the characteristics that make them entrepreneurs. Bibliography lists 1 source.