Essays and Research Papers on Marketing Case Studies

This 20 page paper examines the well known US retailer Target, who also owns the Super Target stores as well as Mervyns and Marshall Fields. The paper undertakes an environmental analysis, looking at the use of technology, the customers, the competitors such as Wal-Mart and the different approaches to the market. The paper then looks ...

This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources.

This 11 page paper looks at the company called Bartech. Specifications for its mini-bar are relayed. The value of having these in hotels is also contemplated. Bibliography lists 3 sources.

This 4 page paper considers Frigidaire's problems and issues with its attempted launch of a front-loading washing machine. It uses a case study to determine what recommendations the Marketing Manager could make to the company with regard to this product. Bibliography lists 3 sources.

This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market and then uses the model of the 4 P’s to outline the product, price, placement and promotion of the school. The bibliography cites 10 sources.

This 3 page paper evaluates Starbucks. Concepts such as the product life cycle and marketing mix are discussed. Recommendations are made. Bibliography lists 3 sources.

This 5 page paper examines Perdue. How it has done and where it is headed is the primary focus of this analysis. Bibliography lists 2 sources.

This 12 page paper is a marketing plan for Conrad Restaurants in London. The paper looks at the company, considers their target market, and how they may be approached to gain initial custom and the potential use of relationship marketing to maximise the value of the customers. The paper then considers the important stakeholders ...

This 6 page paper answers questions presented by a student. There are sixteen questions in all. The focus of this paper is on marketing and how Charles Schwab presents as a brand. Bibliography lists 5 sources.

This 4 page paper examines the customer base of the UK football team Wigan Athletic, looking at who they are and where they come from, why they support the team, loyalty to the team and the brand, how loyalty can be lost and where competition comes from. The bibliography cites 3 sources.

This 3 page paper outlines three ways of launching an international brand name hotel. The paper looks at magazine advertising, the use of the internet and direct mail, giving three advantages and disadvantages for each marketing approach.

This 3 page paper considers the way Sainsbury’s could market themselves in the US to compete in a very different market but still use the core competences the company has in the UK. The bibliography cites 4 sources.

This 3 page paper uses a case analysis to determine how Zebra Beer can best capture the market share it wants. Bibliography lists 3 sources.

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the general environment, such as the macroeconomic, technological, political and social influences and then considers the industry in more detail, looking as dales in the different segments and the more direct impact of technology ...

This 8 page paper evaluates this corporation and its relatively recent merger. Problems are highlighted as is the new leadership which it is throught will bring this company to greatness. Bibliography lists 10 sources.

This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and ...

This 4 page paper examines a diet Pepsi advertisement from the perspective of ethos, pathos and logos to assess the way it appeals to credibility, emotion and logic in the content. The bibliography cites 3 sources.

Promotion is an important part of the marketing mix. This 10 page paper examines the way that four different products or services are promoted, demonstrating the similarities and differences that can exist. The paper looks at the promotion of a large screen television, a casino, a theme park such as Disneyland and the promotion of ...

This 4 page paper examines Blockbuster's web site and entry into the online market. The paper is three pages and one page is a letter to Blockbuster's CEO introducing the paper. Bibliography lists 5 sources.

This 5 page paper outlines a plan for a company selling massage oil in the United Arab Eremites. The plan outlines 5 years growing the company to a 5% market share in the first year and achieving a 30% market share by the end of the period. The paper outlines the placement and promotions for ...

This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.

This 12 page paper is a fictitious marketing and budget plan for a hospital which wishes to start up a medical equipment recycling project. The paper looks at the 4 P’s; product, promotions, placement and price and then looks at the budget with the starting up costs, the break even analysis and the assessment of ...

This is 4 page paper reviews a research article investigating the marketing of NBA teams. The paper summarises the article which assesses the value of different marketing techniques to increased attendance gains as it is perceived by the NBA marketers and the attendees. The bibliography cites one source.

This 4 page paper looks at consultancy. How a consultant might evaluate Boeing is discussed. Bibliography lists 3 sources.

This Chinese market has the potential to be very valuable. This 16 page paper looks at the potential of the market for a well known cosmetics company to enter with a new product. The paper looks at the market starting with a PESTLE analysis assessing the political, economic, social, technological, legal and environmental influences. The ...