Essays and Research Papers on Marketing Case Studies

This 14 page paper looks at how a club offering facilities to play basketball in the UK can increase membership and profit The paper is a marketing plan, looking at the external and internal environment, the target market and the development of a marketing strategy and plan. The bibliography cites 10 sources.

This 7 page paper uses a case study of IKEA to explain its product strategy, its business model, it growth options and any potential changes to its marketing strategy. Bibliography lists 2 sources.

This 4 page paper examines Wal-Mart's problems with its image. How it treats its workers and how it can change things are issues explored. Bibliography lists 3 sources.

This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be ...

A 3 page review of the article by Max H. Bazerman and Dolly Chugh. Published in the January 1, 2006 edition of Harvard Business Review, this article explores the tendency for humans to ignore factual information when making decisions. This tendency is described by the authors as being a phenomena of "bounded awareness". ...

This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.

This 7 page paper examines the AOL-Time Warner merger through marketing and institutional perspectives. What happened and why are things discussed. The M&A craze is discussed as a phenomenon. Bibliography lists 8 sources.

This is a 6 page paper that begins by defining and explaining the five components in the promotion mix: adverting, personal selling, public relations, sales promotions and direct marketing. A chart is presented that rates each of the five components in terms of their potential to achieve certain goals. The writer then selects which promotion ...

This 6 page paper examines a case study supplied by the student looking at the development and launch of the Mercedes A Class. The paper looks at how the target market was identified and defined, how the message was communicated, positioning and the potential advantages and disadvantages of Mercedes Benz entering this market. The bibliography ...

3 pages in length. Compiling the top ten countries according to population size in order to determine which countries would be the most ideal markets for this new product, it is not the least bit surprising to find China in the number one position with thirteen hundred million. Bibliography lists 3 sources.

This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing ...

This 4 page paper evaluates this international business merger. Various opinions are discussed in the context of this analysis. Bibliography lists 4 sources.

A paper which looks at the Zara fast-fashion company and the reasons for its success. The paper also considers some aspects of recruitment, selection, reward-based performance and appraisal in the organisational context. Bibliography lists 6 sources.

This 5 page paper looks at the way that Pokémon was adapted and sold to children in the US using cartoons and television. The paper discussed the marketing strategy that was used, looks at the way demand was created and discusses whether or not this is a product that could have a long life. Parallels ...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cellular) telephones. The paper looks at the potential market for acquiring the used telephones, considers the macro economic factors, the competitive influences, the market research issues, the purchase decision, pricing strategies and marketing ...

This 10 page paper examines the marketing of McDonalds. The paper starts with some background, the segments the company sells to and the companies marketing in the context of Maslow’s hierarchy of needs and the use of personality types. The bibliography cites 6 sources.

This 10 page paper is written as a report for a consortium of organic farmers in Kent who have a limited budget but want to market their brand of organic foods nationally. The paper outlines an approach and then considers the target market and the media that should be utilised to meet the goals and ...

This success or failure of a company is not only due to the products, it is also reliant on the marketing. This 20 page paper examines the well known company Gucci and the way the company has marketed its’ goods, including some failures, to reach the current successful position of a brand with an ...

A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer in marketing these two popular drugs. This paper addresses the factors that determine marketing design and consumer purchasing behavior. The lack of information regarding potential adverse side effects in most of these ads is illuminated. Bibliography lists 6 sources. ...

This 12 page paper examines different data needed as part of a marketing plan for a budget hotel located in Aqtau in Kazakhstan. The paper considers the demographics of the target market and other factors such as psychographics, geographical appeal, social and cultural factors. The paper than considers the micro and macro competition that should ...

This 5 page paper looks at the case of the Segway Human Transporter and considers why it has not yet been a commercial success and the market remains limited. The paper looks at issues such as the failure of the product to meet perceived needs, the product adoption process and other influencing factors. The bibliography ...

A 3 page consideration of whether Starbucks should invest $40 million in additional employee staffing. Bibliography lists 1 source.

This 3 page paper looks at how a marketing pan can be developed for a fictitious company. The paper starts by considering what market research will be needed and then at how it will be used to create a marketing campaign and how this links in with the concepts of the 4 P’s and SIVA. ...

This 3 page paper examines Totonno's, a pizzeria in Brooklyn's Coney Island. A business angle is taken. Demographics are included. Bibliography lists 5 sources.

This 19 page paper takes the approach of a marketing report and looks at how Marks and Spencer the well known retail store may be able to improve its' current position by providing customers with what they want and create customer loyalty. The paper looks at what creates loyalty, looks at how primary research ...