Essays and Research Papers on Marketing Case Studies

This is a 3 page paper which is a case analysis of the Cumberland Metal Industries: Engineered Products Division, 1980 with the focus on price determination and marketing strategy. There is no bibliography.

This is a 7 page paper which provides an analysis of the competitive position of PepsiCO in comparison to Coca-Cola in Mexico in 1993-1995. The bibliography has 4 sources.

An 8 page discussion of the importance of leadership in leading a company to achieving its goals. The author examines a fictional scenario of staff conflict and changing organizational goals to highlight the importance of leadership. Bibliography lists 3 sources.

This 18 page paper analyses the marketing positions and strategies of the Malaysian tea company BOH in the tea market in Malaysia. The paper examines the tea market in the country, looks at the company background and then, tying together marketing theory and the practice of BOH examines how BOH is approaching the armlet ...

This 6 page paper examines The Coca Cola Company stock. Is it a good investment? This paper argues that it is. Financial, public relations and marketing information is included. Bibliography lists 6 sources.

This 10 page paper is a marketing plan for a hotel in Queensland Australia that houses an indoor rodeo and wants to increase attendance and income from bull riding events. The paper looks at the environment, creates some marketing objectives and then proposes a marketing strategy. The bibliography cites 5 sources.

This 8 page paper uses cars of an example of a technological product and examines how they are marketed. Looking at the differences in the way technology is marketed to men and women. The paper uses the example of the Renault Clio which is primarily aimed at a female target market and compares this with ...

A 3 page paper using Dow Chemical as a benchmark example for InterClean, a supplier of industrial cleaning products. InterClean seeks to develop total packages based on the needs of existing customers, rather than selling them individual items on a piecemeal basis. Dow's approach to developing a workable substitute for a chlorine-based solvent ...

This 5 page paper looks at the Sony Ericsson joint venture, looking the background of Ericsson as the technology provider and examining the target market before considering the competitors and their markets. The paper ends with an outline marketing campaign suggestion. The bibliography cites 4 sources.

This 5 page paper looks at the process of buying goods on the internet. Using the purchase of a book from Amazon as an example the paper looks the motivation to buy, the way the vendor was chosen, shipping and delivery condition. The bibliography cites 3 sources.

This 4 page paper examines a strategic plan for Boeing explored in a paper entitled Strategic Analysis (Boeing)(SA603Boe.rtf). How the implementation of such strategy can be measured is the focus of this paper. General ideas about measuring success are discussed. Bibliography lists 4 sources.

This 5 page develops the outline for a marketing plan for a 30 bedroom hotel in Scotland that has good levels of convention business but a low level of leisure visitors or tourists. The paper shows, how, by building n the exiting competences and the local attractions the company may be able to develop a ...

This 5 page is a marketing plan for a small seaside family run bed and breakfast. The paper is written in report format, which looks at the hotel and the location competition, the target market and the develops a potential marketing plan. The bibliography cites 8 sources.

This is a 5 page paper which examines the business plan and strategy of a telecommunicaitons business planned entrance into the international market. The bibliography has 5 sources.

This 3 page paper examines two Diet Pepsi advertisements separated by time, these are the Diet Pepsi Truck and the Guy Watcher adverts. The paper looks at the message, tone, context and covert and overt aspects of the both ads. The bibliography cites 1 source.

This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.

A 4 page paper that offers a competitive analysis of the entitled hospital. The essay includes background about the hospital, an analysis of its mission and vision statements, and its position in the grand strategy matrix. Bibliography lists 6 sources.

This 3 page paper defines and explores the idea of diversification. Starbucks is used as an example. Bibliography lists 2 sources.

This 6 page paper examines the channels of distribution for tablet PC’s, the first part of the paper looks at the industry in general, the second part of the paper looks specifically at Toshiba. The bibliography cites 5 sources.

A 3 page paper. The writer went to a grocery store to find and analyze a new product in terms of marketing. The new product is Windex Clean & Shine Dry Microfiber Multi-Purpose Cloths. The writer comments on the price of the product compared to its major competitor, placement of the product, how well the ...

This 4 page paper looks at the Toshiba Tablet PC using the 4 P’s model to examine the product price, placement and promotion of the computer. The bibliography cites 4 sources.

This 3 page paper takes a look at the cola wars in 2005 and how things have changed. The financial positions of Coke and Pepsi are explored. Recommendations are made for each of the firms. Bibliography lists 4 sources.

This 5 page paper examines a marketing case study of Ben and Jerry’s supplied by the student. The paper looks a the target market, the way the company differentiates its’ products making them distinct from other premium ice cream companies such as Haagen Dazs, how this is communicated and which elements of the marketing message ...

This 3 page paper provides a quick look at this industry giant. When it commenced, who audits its books, and its take on regulation are items included in the analysis. Bibliography lists 3 sources.

This 3 page paper describes a new product for a market and then performs a background analysis for the market. The new a chocolate frozen dessert that fat free, low calories and highly differentiated. The paper starts by describing the product and then analyzes the US market for ice cream and ice cream products, ...