Essays and Research Papers on Marketing Case Studies

A 5 page book review of this business marketing text that was first published in 1990. No additional sources are used.

This 7 page paper examines the target audience, the life cycle place, and other marketing concepts in studying Pfizer's Viagra. Several examples of commercials and marketing endeavors are discussed. Bibliography lists 5 sources.

This 5 page paper examines the market of Southwest Airlines, looking at the background of the company, their target market and products and how they compete for their target market customers. The bibliography cites 1 source.

This 18 page paper examines the Royal Mail in the UK, part of the Post Office. Letter delivery may be seen as a source of competitive advantage. The marketing mix of letter delivery is examines with the use of the 7 P’s model, this is based on an extended version of the 4 P’s and ...

This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for ...

This 11 page paper looks at the UK newspaper The Financial Times ad considers its development though to the current maturity stage of the product lifecycle. The paper looks at strategies which have been followed in the past and the strategies that should be followed of the paper is to survive the current market condition ...

This 10 page paper examines the market for surfing equipment in Australia and then considers the way in which a body board manufacturer may decide to expand into the manufacturing of sun blocking body suits. The paper looks at the potential demand in the market and then at how that potential may be reached with ...

A 10 page chapter by chapter review of Martha Barletta’s “Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment.” No additional sources cited.

This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.

This 5 page paper examines Ben & Jerry's web site to see if it communicates its company culture well. Employee reaction is noted. Other firms are examined for comparison purposes. The web site is evaluated for how it conveys the true organizational culture at Ben & Jerry's. Bibliography lists 3 sources.

Relationship marketing and the use of loyalty schemes such as Air Miles, may be seen as a marketing fad, but they are also very popular. Looking at the airline industry and companies such as British Airways (BA), Virgin and Delta, this 6 page paper considers how and why loyalty schemes can be a valuable marketing ...

This 6 page paper examines the men’s fragrance industry in the UK, where the dominant players are brands such as Calvin Klein’s cK One and Hugo Boss and the major retailer is Boots. The paper examines the market structure, trends, segments, motivators and the projection for the future. The bibliography cites 12 sources.

A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. ...

This 3 page paper looks at how Nestle market 2 finger and 4 finger Kitkat bars and why the marketing for the two variations is separated. The bibliography cites 3 sources.

Marketing and branding for any single brand will change over time as a result of different market and environmental influences. This 8 page paper examines the way in which the marketing for Diet Pepsi has change over the decade between 1995 – 2005, bring the brand up to date and changing the image to ...

This is a 3 page paper which is a case analysis of the implementation of strategic planning for a financial investment firm. The bibliography has 1 source.

This 12 page paper examines the business model that is used by Stelios to establish a new car hire, or car rental, company to compete with companies such as Hertz, Alamo and Avis by offering lower prices. The paper is written in four parts. The first part of the paper identifies the characteristics of the ...

This 3 page paper looks at how the strategies of Coca-Cola and their use of resources fit well with each other and with the market. The paper considers the way the company is structured and funded, control and marketing. The bibliography cites 3 sources.

This 18 page paper is a comprehensive marketing pan to sell an new type of ice cream maker. The paper examines the potential market, the competition and presents the unique selling point. The paper identifies the target market, proposes a way of selling the product using the 7 P’s model and presents a budget and ...

In 2000 Citroen and Volkswagen launched major marketing campaigns for their MPV’s. Citroen’s Xsara Picasso was new and the Volkswagen Sharon was an existing competitor. This 7 page paper, based on a case study supplied by the student, compares these two very different campaigns. The paper compares and contrasts the goals, the messages and target ...

This is a 9 page paper which is the case analysis for Montgomery Mutual Insurance Company regarding needed changes in their information systems. The bibliography has 3 sources.

This 5 page paper considers the environmental conditions that were present to help drive the development of the Toshiba Tablet PC from marketing perceptive, looking at the human, social, technological and general market conditions. The bibliography cites 4 sources.

This 5 page paper considers the ways in which the premium hand made crisp producer Tyrell have expanded their market in the past and presents the justification of an expansion into the dried fruit snack market. The bibliography cites 4 sources.

The reputation of counties depends on a range of factors. The United States has suffered as a result of recent global events. This 34 page paper is a study that has the aim of developing a strategic approach for the US to enhance its reputation to create a more positive image using only volunteers. The ...

A 7 page paper in two parts, each addressing separate marketing questions. Part I discusses a 2004 magazine article addressing the shift from mass marketing to "micro marketing" and what it could mean to marketers, consumers and the US economy. Part II assesses primary product categories and market segments of Amy and Air ...