Essays and Research Papers on Marketing Case Studies

This 7 page paper considers how a new vegetarian dog food could be marketed. The paper identifies the target market and uses the 4 P's model of product, placement, promotion and price to design an original marketing plan. The bibliography cites 4 sources.

A 12 page paper that offers a marketing audit of Siemens AG. Sections include: Environmental Aspects, comprised of economics, market and technology and Marketing, comprised of objectives, strategies, tactics, the 4P's, and organization. The essay begins with an executive summary. Bibliography lists 17 sources.

This 4 page paper examines the tourism industry in the Virgin Islands, how it is marketed and the pertinent issues surrounding the industry. The paper starts with some background, looks at the importance of tourism and types 9f tourism that are seen, such as weddings and sustainable tourism. The paper also discusses the economic and ...

This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and ...

This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources. ...

This 15 page paper looks at the way public relations are used by the Virgin brand. The paper considers public relations (PR) theory and former examples, such as the campaigns of Bernays and applies this to the Virgin group and the way they communicate with the public with a mixture of personal image and communicate ...

A 3 page overview of a fictional company that intends to target specific components of both a specific geographic region and U.S. Internet users alike in their product marketing. This paper lists five specific web sites that will be helpful in allowing the company to accomplish that task. Bibliography lists 5 sources.

A 20 page research paper that examines a specific website, The Coco Store (www.cocostore.biz) and how well this site fits with human-computer interaction (HCI) theory, as well as with other theoretical approaches that facilitate the mechanics of web design and, thus, explain why some interfaces work well for the user on an intuitive level. ...

This 11 page paper looks at how a product or company which is currently purely domestic may expand into an international market. The paper shows how a market could be assessed to find a good fit and then a marketing plan developed. The example used is the Australian company Richgro, manufacturer of a range of ...

This 4 page paper considers a plan by Levi Strauss to enter the mass market as well as maintaining a position in the premium market. The paper argues that maintaining two different market positions is unlikely to be successful. The paper then considers how the company may use data mining to obtain information before making ...

This 19 page paper look at the importance of the different variables in the marketing mix; product, price, placement and promotion. Included within this are aspects such as branding, price elasticity, segmentation and how the purchase decision is made. The paper uses the well know toy store, Hamleys, as an example of a company ...

This 10 page paper looks at the ad agency McCann Erickson, its corporate culture and how it manages and implements projects. Various examples are included. The concept of corporate culture is discussed and defined. Bibliography lists 6 sources.

This 6 page paper puts the student in the position of a consultant where they have been asked to develop sales and marketing plan for a new product. The paper show the use of the 4 P's model that uses product, price, placement and promotion as the foundation to develop the marketing plan. The example ...

A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.

This 6 page paper, based in a case study provided by the student, designs a strategy for a small travel agent based ion their core competences and current competitive position in a difficult industry. The strategy proposes increased differentiation with the development of a niche market and a change in leadership style. The bibliography cites ...

This 10 page paper examines the purchase decision of two different purchased. Based ion questionnaires supplied by the student the way the decision were reached when purchasing a cup of coffee and a lap top computer are compared. For each decision factors examined in the paper include needs recognition, the pre purchase search, evaluation of ...

This 8 page paper critically evaluates the extent to which Barclays Bank has differentiated itself from others in the marketing of financial services. The examination takes place in the context of an article by Birch and Young; "what does cyberspace mean for the financial services industry". The bibliography cites 9 sources.

This 12 page paper considers why relationship marketing is in vogue in fashion and critically analyse how the marketer can prevent the demise of relationship marketing in the future as well as evaluating how to sustain the credibility of relationship marketing for the customer, The bibliography cites 18 sources.

This 9 page paper considers how a new product will be considered with market analysis and product development. The paper looks at a new range of menswear for the UK market, conducts a market analysis looks at the general market trends, performance of the segments. Projections and major competitors. The paper then considers how a ...

This 11 page paper examines the market for a new low calories ice cream. The paper stars with a market analysis of current segments, sales, trends and projections. The target market is then identified. The last part of the paper considers how the product will be developed n order to ensure a good fit with ...

This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.

This 6 page paper evaluates Verizon Wireless. The parent company is discussed as well. This overview is related to competition and includes strategies that Verizon might want to implement. Bibliography lists 5 sources.

This 12 page paper examines the low cost airline EasyJet, the main rival of Ryanair, looking at the market they compete in, how they perform in this market, their competitive advantages and marketing strategies. The paper ends with marketing recommendations that build on the current messages and will appeal the existing target market as ...

A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local ...

This 5 page paper analyses the marketing strategy used by IKEA in the UK market, the positioning, segmentation, the development of competitive advantage through brand image and the marketing campaigns that have helped IKEA become a major brand of flat pack furniture. The bibliography cites 4 sources.