Essays and Research Papers on Marketing Case Studies

This 14 page paper is written in 2 parts. The first considers how marketing by the UK Tourist boards compares to traditional marketing, looking at the similarities and the differences. The second part then plans a tour for visitors to the UK. This starts by identifying a target market and then planning and five night ...

This 9 page paper considers how BMW approach the marketing of their products internationally. The paper examines the evidence for standardisation and customization with BMW marketing, citing different marketing campaigns to illustrate points raised. The bibliography cites 12 sources.

This 16-page paper discusses a marketing case study for Dad's Pet Care, a pet food company that is regional and family owned. Topics discussed include branding, marketing, the target market and media placement. Bibliography lists 5 sources.

This 17 page paper examines a collage of further education to asses how it may increase the student numbers. The paper starts with background information about the industry sector, and then looks at how positioning should be determined and the role of segmentation of potential student groups. The bibliography cites 14 sources.

This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.

This 5 page paper examines the strategy of the Bank of Scotland, now part of the Halifax Bank of Scotland group (HBOS). The paper looks at how the bank chooses to compete, what segment of the market is targeted and how, the impact of macro some macro factors and the importance f elements such as ...

A 9 page paper discussing the manner in which Pfizer Animal Health has segmented the portion of its market serving US cattle ranchers. The company has segmented its market according to herd size, giving its greatest attention to producers with herds of more than 500 head of cattle. This segment is far outnumbered ...

This 9 page paper considers the strategic position of Thornton's a premium chocolate manufacturer and supplier in the UK. The paper starts by examining the recent challenges faced by the company. The strategy form inception to the current day is considered and then future potential strategy is determined using a PEST analysis and Porters ...

This 3 page paper evaluates the fast food chain including positive and negative ways in which it has adapted to three environments: remote, industry, and operating. A case study is used as a springboard for discussion. Bibliography lists 3 sources.

This 9 page paper considers the potential of the market for in China for cosmetics, including skin care products and makeup. The market s examined in the context of medium sized business seeking a new market to enter. After assessing the market ethnocentric and polycentric approaches are considered for entrance into the market. The ...

A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the ...

This 7 page paper provides basic information about this industry giant as well as to discuss why the firm had been successful. Some financials are explored. Management style and corporate culture are discussed as part of the analysis. Bibliography lists 10 sources.

This 6 page paper is written in three parts as directed by a student. While Xerox is the focus of this paper, Part One contains information about Polaroid as well. The problems at Xerox and what executives could have done to save the company is the focus of this paper. Bibliography ...

The internet has changed the way business takes place. Increased information flow has reduced the inequality or asymmetry if information, resulting in a more competitive environment form many goods. This 7 page paper shows how this has happened with the sale of books and the emergence of companies such as Amazon. Prices have fallen, choice ...

This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.

A 7 page paper assessing the promotional problems of an Ohio microbrewery and suggesting several alternatives. The paper discusses the chosen alternative – directly selling to bar-operating retailers outside the local area – in terms of the promotion “P” of the marketing mix. Bibliography lists 1 source.

A 10 page paper discussing the history and line-of-business marketing efforts of this Maine location of an international organization. Outward Bound is a program that challenges people of all ages, skill level and backgrounds to move beyond their traditional “comfort zones,” to challenge themselves physically and emotionally to discover positive qualities about themselves of ...

A 6 page paper providing a plan for another approach to promoting Zebra Beer. This microbrewery has been trying to compete with the country’s leading beer companies, and it has neither the financial resources nor the production capabilities to make such an effort worthwhile. The paper suggests that Madcap market its Zebra Beer ...

This 5 page paper considers the marketing of the confectionary aspect of the Nestle business. The paper looks at global and local marketing strategies for the company, the target market, the 4 P's; product, price, place and promotion, and how Nestle integrate market branding and costs. The paper ends with recommendations to help the company ...

This 8 page paper considers a scenario where a company has the opportunity to sell cosmetics to a company in China which may lead to further ongoing sales. The paper is written as a report by the Export director reporting on the potential market, the import customs requirements and duty tariffs, foreign exchange regulations, and ...

A 6 page breakeven analysis for a new charcoal starter product offered by Alma Products. Alma’s principals are not overly concerned with making a profit during the first year, but neither should the company sell the product for a low price at the outset only to raise it later. The paper recommends prices ...

A 4 page breakeven analysis for a new charcoal starter product offered by Alma Products. Alma’s principals are not overly concerned with making a profit during the first year, but neither should the company sell the product for a low price at the outset only to raise it later. The paper recommends prices ...

This 7 page paper is written in three parts to develop a general marketing plan for target. The first, and shortest part of the paper defines the way the target market is defined and a potential tag line for sales. The second part of the paper looks at four objectives to be tackled, including ...

This 7-page paper focuses on a case study in competitive advantage as it pertains to Swatch, the company representing several Swiss watchmakers. Questions answered include how Swatch can cut costs and differentiate itself from the competition. Bibliography lists 3 sources.

This 5 page paper examines the marketing of Kenneth Cole. Looking at the controversial advertisements which include the use of social issues as well as humour, the style of marketing and branding is considered and used to study the integration between the marketing of the bricks and mortar stores and the internet store. The bibliography ...