Essays and Research Papers on Marketing Case Studies

5 pages. This case history on Apple Computer gives a short history of the company, a statement of the problem, and possible recommendations. Bibliography lists 1 sources.

This 7 page paper delves into the management style, history and accomplishments of the mobile phone sector's number one manufacturer. The history and future of this company is discussed as well as problems in the industry. Bibliography lists 7 sources.

This 10 page paper reviews the Harley Davidson motorcycle company. A brief history of the company is offered, followed by the slump it experienced in the mid-1970s when Japanese manufacturers flooded the American market with their products. Recommendations for actions Harley-Davidson could have taken in the late 1970s are offered. Two tables are provided. ...

A 15 page paper that includes an overview of the history of Purolator Courier, income for the last two years, improvements made, market share, and strategic alliances. Additionally, a benchmarking study was conducted and recommendations for the company made. Bibliography lists 17 sources.

A 5 page overview of the historical and present-day Microsoft Corporation. The writer covers history, background, type of business, state of the business, projections and opinions about Microsoft. Bibliography cites 11 sources. Abstract included.

10 pages in length. The writer discusses Hillerich & Bradsby, manufacturers of the Louisville Slugger baseball bats, by addressing company history, product marketing, mission statement and goals, employment analyses, product analyses, market position and annual financial statements. Bibliography lists 10 sources.

A 9 page overview of Disney's capitalization on consumer behavior. Ties the sense of excitement, exhilaration and discovery, one encounters when visiting a Disney theme park into the retail experience. Notes the company's history in being able to profit from this association. Bibliography lists 8 sources. PPdisny2.wps

A business overview of Outback Steakhouses. Provides information on the history and performance of the company. Outlines strategies which would be helpful in opening a new restaurant. Suggests that these strategies lie in the management flexibility which is so much a part of Outback philosophy. Bibliography lists 4 sources.

This 32 page paper looks at the future of aviation, as well as its past, as it contemplates the future of industry leaders Airbus and Boeing. A history of each company is provided and outlook for the future is also included for both companies and the industry as a whole. Airbus's new A3XX design is ...

This 11 page paper provides company history and an evaluation on the firm's future. The focus of the paper is on the marketing of its new interest, the golf ball. Competitors are evaluated. Tiger Woods's role is duly noted. Bibliography lists 12 sources.

7 pages in length. This paper includes a brief history of Standard Oil, as well as the issues that led to its breakup and how the government contributed to that breakup. Compares Standard Oil to the breakup of Microsoft and how the two cases are similar. Bibliography lists 5 sources.

15 pages in length. The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of skin care, makeup, fragrance and hair care products. This paper examines the history of the company as well as the cosmetics industry in general. Future trends and analysis of the Estee Lauder Company are also included. An excellent ...

This 2 page paper provides an overview of the competition between Boeing and Airbus. Some history for each company is provided. The future is explored. Bibliography lists 8 sources.

A 15 page paper that provides an overview of the fast food industry. The paper includes: executive summary, history of the fast food industry beginning with White Castle in 1916, the key players today, major success and growth factors, financial data, trends, such as multi-branding, and the future prospects for the industry, and an analysis. ...

A 2 page article review dealing with the importance of multicultural consciousness in creating advertising messages and themes in today's more "diversified" world. Full bibliographic citation for the source is included.

1 page review of a Sales & Marketing Management article entitled "Ensuring Excellent Selling," in which the author discusses the habits and techniques of Sales Force award winners. No Bibliography.

5 pages in length. The writer discusses Internet marketing as it relates to the artist's endeavors. Bibliography lists 3 sources.

This 8 page paper looks at the way that a small company undertakes communication. The paper looks at how the company contact stakeholders, the way it communicates with them, how communications could be improved and presents and overcoming barriers to communication. The bibliography cites 4 sources.

This 39 page paper is a comprehensive examination of the telecommunications markets in five countries; The United Arab Emirates (UAE), Bahrain, Egypt, Qatar and Lebanon. The paper examines each of these markets in turn, looking at the relevant economic performance, the telecommunications infrastructure the competitive environments and the barriers or ease of access. The paper ...

The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.

An 11 page evaluation of marketing prowess and talent in the United States' largest advertising agency in the United States. This marketing case study contains a thorough analysis and all points are well-supported with citations and bibliography listing 11 relevant sources.

This 20 page paper looks at the way in which an organizational communication strategy can be developed. Using the American Red Cross as an example potential communication goals identified, in the context of the current issues of faced by the organization. Following the establishment of the goals, the identity and profile the target markets is ...

This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one ...

This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites ...

This is a 7 page paper that provides an overview of integrated marketing communications. A case study of a software company is offered as an example. Bibliography lists 10 sources.