Essays and Research Papers on Marketing Case Studies

This 3 page paper looks at a one hour photo shop and the marketing that is entailed in resolving lagging sales. Place and promotion are the focus of the effort. Bibliography lists 10 sources.

A 5 page paper analyzing a marketing case for Guard soap, a highly fragranced deodorant soap performing inconsistently across Canada’s provinces. The product manager seeks to increase promotion efforts in those areas where the product is not performing as hoped; the group product manager believes the company should evenly allocate its marketing funds regardless ...

This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.

This 6 page paper outlines the UK retail clothing industry. The paper beginning with a PESTLE analysis looking at the political, economic, social, technological, legal and environmental influences on the industry. Porters five forces model is then used to look at the influences internal to the industry. The paper ends by looking at the ...

This 3 page paper considers how branding may be used by tourist destinations. The paper looks at how this may be achieved and gives a short example of a branding strategy for a tourist attraction. The bibliography cites 8 sources.

This 6 page paper provides pieces of information with the use of Porter's five forces model, a value chain analysis and an economic attributes framework analysis. The goals of the firm are discussed and specific financial information is provided. Bibliography lists 6 sources.

This 6 page paper looks largely at nonprofit organizations to determine how successful marketing mix can be used in respect to e-marketing. Three organizations are the focus of this paper. Bibliography lists 3 sources.

A 4 page overview of the ethical dilemmas which have confronted Boeing in the global market. These include the need to retain the existing employee base while producing a quality product and profiting economically. Bibliography lists 6 sources.

This 6 page paper looks at marketing as it respects universities. However, this unique university targets older, working adults. The market segment is discussed as is the strategy of this organization to attract and keep students. Bibliography lists 9 sources.

This 10-page paper discusses the reasons for and the strategy of UPS' acquisition of Mail Boxes, Etc. Bibliography lists 6 sources.

This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.

This 4 page paper compares three travel web cites, looks at their similarities and differences and how these may be interpreted. The bibliography cites 6 sources.

This 7 page paper evaluates a case study submitted by a student. The firm has undergone several changes in its print production process. Changes are evaluated and recommendations are made. TQM is discussed as part of the solution for the firm's problems. Bibliography lists 2 sources.

This 5 page paper uses a case study submitted by a student to evaluate the importance of customer service. Several questions are answered in respect to Quest and their CRM model is revealed. Customer service is discussed in general terms as well. Bibliography lists 1 source.

This 11 page paper takes a look at the A & F catalogs through the years, the scandals that plagued the firm, and the company's methods of dealing with difficulties. The positive nature of the controversy is highlighted. Bibliography lists 10 sources.

This 4-page paper discusses the video game console wars between Microsoft's Xbox, Sony's PS2 and Nintendo's GameCube and GameBoy. Bibliography lists 3 sources.

This 3 page paper provides an overview on this new niche for the travel industry. Advantages are highlighted. Bibliography lists 3 sources.

This 8 page paper considers the 4 P’s; product, price placement and promotion and how they relate to L’Oreal Elvive in Italy by looking at the marketing and industry conditions in which they need to compete. Reference is also made to the 4 C’s. The bibliography cites 10 sources.

This 5-page paper handles the analysis of a marketing plan for introduction of Tyler Pet Foods' Show Circuit Frozen Dog Dinner. Topics under discussion include target market, positioning, pricing, advertising spend, copy strategies and breakeven analysis. Bibliography lists 2 sources.

A 4 page paper exploring customer retention. Rich Cruises and a car rental company are seeking ways in which they can improve their marketing so as to improve their bottom lines in uncertain times. Both companies should be asking their customers what they truly want, and both should be building cross-marketing alliances with ...

This 10 page paper looks at the hypothetical opening of a new Tate Gallery. The paper considers the target market, and how that target market can be reached and satisfied. Included in the paper are consideration of the value of visitors studies as well as the application of marketing theory, brought together with the use ...

This 4 page paper takes a look at a fictitious company and a fictitious product and creates a marketing plan for it. Marketing mix is discussed. The invented item is for the pet industry. Bibliography lists 1 source.

This 6 page business paper looks at McDonald's Corporation, how it began and how it reinvents itself all the time. Recent changes and expansion plans are duly noted. Bibliography lists 5 sources.

Supermarkets may be seen as having a broad appeal across many market segments. This 5 page paper argues that this appearance may be misleading as the use of demographics and psychographics to segment the market is a tactics used by the supermarkets in order to maximise their sales. The paper shows how this is done ...

This 4 page paper proifles Coca-Cola, Walmart, and Microsoft for ten year performaces, environmental efforts and product innovation. Bibliography lists 6 sources.