Essays and Research Papers on Marketing Case Studies

This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.

This 7-page paper is a business case study and recommendation for Wick's Pizza Parlor, which is considering developing a web site. The paper discusses the goal, why a website would be necessary, alternative solutions and recommendations. Bibliography lists 5 sources.

This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.

This 12 page paper looks at four different firms' web sites in this sector. Criteria is set and each site is evaluated accordingly. Bibliography lists 8 sources.

This 43 page paper is an in-depth examination of the Gucci group. The paper begins with the history of the company under the guidance of Guccio Gucci and the way it developed after his death in 1953. The paper looks at the fall of the company and its recovery under Dominico De Sole and Tom ...

This 8 page paper examines the marketing of the Body Shop. This includes background to the company and the concept, the way differentiation takes place and how the company is marketed. The bibliography cites 8 sources.

This 6 page paper considers the marketing of Levi Strauss. The paper looks first at the jeans industry and then at the marketing of the company though the 4 P’s; price, place, product, promotion and also at customer buying behaviour. The bibliography cites 7 sources.

This 12 page paper considers the scenario of a youth band that has the aim of touring the United States. The paper considers how information may be extracted from surveys to assess potential locations for both target audiences and potential sponsors. The paper then considers how the data may be analysed, how the contacts should ...

This 5 page paper is an analysis of the market for men’s clothing in the UK. The paper looks at market size, trends and structure as well as future predictions. The bibliography cites 10 sources.

This 15-page paper offers an analysis of the wireless industry and the part AT&T Wireless plays in it. Topics discussed include an overview of the U.S. economy, an overview of the wireless industry from the perspective of Porter's Five Forces and an analysis of AT&T Wireless, its background and competitive strategy. Bibliography lists 8 sources.

This 5 page paper considers the way in which Newman’s Own Foundation market their range of products. The paper considers product range, positioning, demographics, psychographics and the promotions. The bibliography cites 6 sources.

This 9 page paper considers the entrance of a product into a new market. Using the example of marketing credit cards in China, the paper shows how an examination of the macro environmental factors should be undertaken to assure there is a good fit between the company wishing to enter the market, the product ...

This 12 page paper considers the strategies of Dell and how these have lead to the company’s ability to outperform the rest of the industry. The paper examines Dell’s strategy using three tools; Ansoff’s Matrix, the Boston Consulting Group Matrix (BCG), and the General Electric Matrix. The bibliography cites 11 sources.

This 5 page paper uses the 4 P’s model to develop a marketing plan for a new nail enamel (nail varnish). The paper considers the product, which is an environmentally friendly nail enamel, and the outlines how the product is developed for the market, along with the price, placement and promotion. The bibliography cites 6 ...

10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing ...

This 18 page paper looks at the marketing of Gap Inc. in the UK. The paper looks at Gap, its marketing and positioning as well as target market, the paper also considers the activities and position of two main competitors, Next PLC and Benetton, and also at the macro environment influencing the clothing industry in ...

This 8 page paper considers how the first Harry Potter film was marketed, the challenges that had to be overcome and the way in which the marketing has supported a long lifecycle and escaped the image of commercialisation. The bibliography cites 11 sources.

This 13 page paper considers how to develop a marketing plan for a community bank. The paper begins with a market analysis and then develops an original marketing campaign using television, radio, the press and direct mail. The bibliography cites 10 sources.

This 7 page paper examines how rural tourism and soft system modelling manifest the case of the Redbrook Vineyard visitors centre belonging to the Australian wine company Evans and Tate. The bibliography cites 9 sources.

This 4-page paper focuses on Nagrom's, a bakery that is having trouble competing against larger companies. The paper analyzes several cost accounting and marketing issues faced by this company.

This 10-page paper covers a marketing analysis for U.S.A. Today, the national newspaper. Set up like a tutorial, the paper focuses on aspects such as demographics, the 4 Ps and other marketing information. Bibliography lists 1 source.

This 5 page paper provides a general and financial overview of this innovative company. One of its major products are highlighted and the company's future is discussed. Bibliography lists 5 sources.

A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.

This 7-page paper is an analysis of Avon Products, Inc. based on a case study. The analysis includes the issues Avon has faced, the industry in which it operates, strengths, weaknesses, opportunities and threats, Avon's financial situation and distribution strategies used.

This four-page paper examines Haagen-Dazs, the ice cream and iced sweets industry and U.S. Pillsbury's position within this industry. Also included are recommendations as to how Haagen-Dazs can increase its market share.