Essays and Research Papers on Marketing Case Studies

This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.

A 5 page paper discussing a 1999 article outlining the processes that Roche Diagnostics used to increase its share of “very satisfied” customers in an effort to move beyond that classification into “delighted” customers. Roche’s ultimate goal was to increase market share and revenues. The rationale was that not only were “delighted” customers ...

A 5 page paper discussing the advisability of using standardized marketing for attracting a global customer base for a new helicopter skiing service to be based in Russia. The setting is 1992, and there were few such services operating in the world. Only a few existed in Europe, and they were being pressured ...

The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the ...

This 12 page paper consider how a new product may be launched and uses a marketing audit to determine what and how the product will be dealt with. The example used is a new vegetarian alterative for McDonald’s. The bibliography cites 15 sources.

This 5 page paper considers the marketing of L’Oreal, how it is undertaken, who the target market are, how they are reached and why the advertising is so successful. The bibliography cites 9 sources.

This 5 page paper considers the decisions that may need to be made by a market leader. The paper looks at Nike and the decision to use standardised marketing in the management of the brand image and how this may have resulted from the use of information gained from secondary sources. The bibliography cites 6 ...

This 8 page paper considers the marketing strategies used by the Philip Morris brand Marlboro. The paper looks at the product, the prices, the distribution and the promotion in the US and internationally as well as considering the moral and ethical perspectives. The bibliography cites 10 sources

This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better ...

This 8 page paper compares the way in which Swatch and G-Shock watches have been marketed. The paper begins with consideration of how position is determined and then looks at the marketing that was used to establish the poisoning of each brand, along with the similarities and differences of each companies approach to marketing ...

This 5 page paper considers how Tesco’s has marketed its’ ‘Finest’ range. How the Target market were identified and attracted, the use of product, price, placement and promotion as well as the way that this is position in comparison to other goods and other supermarket brands. The bibliography cites 5 sources.

This 7 page paper examines how Avis has managed to gain and sustain such high level of customer loyalty in a competitive environment. The paper considers the marketing and position of the company with sections that individual considers customers, collaborators, competitors, co-workers, marketing strategy and customer relationship management. The bibliography cites 10 sources.

An 8 page paper. While most ice cream companies market their product to children, Haagen-Dazs has always targeted the adult market. As one writer said: "Haagen-Dazs transformed a stagnant and declining market dominated by established brands with little or no interest in innovation by extending the appeal of a product that was once just a ...

This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as ...

This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market ...

This 17 page paper compares the way in which Gap Inc. and Nordstrom Inc. compete for business on the internet. Then paper includes consideration of what is meant by e-commerce, background to both the companies as well as an examination of the companies’ strategies and the way these are reflected in their web sites. The ...

This 5 page paper considers the reasons that Marks and Spencer lost its’ market share ad suffered a fall in sales and how the strategy has been developed to regain market share since 1998. The bibliography cites 10 sources.

This 8 page report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions for better living,” IKEA appeals to people who understand that functionality has its own form of beauty and style. The company also explains “ours is not a flashy crusade” in its “Unboring Manifesto” in which it makes it clear that they understand ...

This 6 page paper uses the firm Ben & Jerry's as the case study. Should the CEO of this firm support or oppose the war in Iraq or remain neutral? A hypothetical situation is provided that forces him to make the choice. Several considerations are made inclusive of a look at opinion polls, ...

This 5 page paper provides an overview of Dell and Gateway. Attention is paid to e-commerce and the role it has played in marketing. Reasons why Dell is number one are explored. Bibliography lists 6 sources.

This 4 page paper uses Nike as an example to examine the strategy that may be used by a company expanding and operating in international market. The paper outlines the two main choices of standardisation or customisation and then looks at Nike’s own stratagem and how it may be classified, giving examples of the ...

16 page paper considers the way in which a UK company; the AA, can reach targets for increased sales to existing customers, increased customer retention and increase the customer base through direct marketing. The strategy recommended makes use of customer relationship marketing and an holistic approach to the different selling mediums and customer contract points. ...

This 7-page paper examines a Harvard Business School case study about the chemical company Rohm and Haas and introduction of its new product, MWX. The paper discusses why the marketing efforts were a failure and what the company should have done to make the product successful. Bibliography lists 1 source.

This 3 page paper provides an overview of Blue Bell Creameries, focusing on competition, vertical integration and product line. Bibliography lists 5 sources.

This 4 page paper takes a look at Nike's distribution channels as it embarks on a campaign to broaden its presence in terms of women's wear. Facts and figures are provided. Bibliography lists 6 sources.