Essays and Research Papers on Marketing Case Studies

This 5 page paper considers the way in which a new dog food can be launched. The budget is limited and the writer outlines a creative brief, designed for the target audience using press, billboards and magazines in order to maximise the use of limited budget. The bibliography cites 5 sources.

A 6 page paper discussing this company's need to expand both production and distribution to achieve greater profitability. The case is set in 1991, a recession year but also a time in which consumers were becoming increasingly comfortable with bottled water. Clearly Canadian marketed itself as bottled water, but its sugar content exceeded ...

A 5 page paper discussing marketing options for a telephone filter designed to screen out telemarketing calls before the receiving phone rings. Useful to those with the means to pay for the product, it needs explaining and education that is unavailable through standard marketing approaches. The paper recommends that the creator sell some ...

This 14 page paper looks at the Disney Company, its management practices and how it can improve. A plan for the company to implement a TQM program is outlined. Bibliography lists 5 sources.

A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the ...

A 7 page paper discussing the marketing of women’s cross training shoes. These shoes are priced less than many of Nike’s “name” lines and are designed for the multi-purpose use that so many individuals already apply to their athletic shoes. This line is designed for women’s feet rather than being only re-labeled men’s ...

A 5 page paper discussing the decline that Gap, Old Navy and Banana Republic have been experiencing in recent years, for the purpose of analyzing the problems that exist and arriving at possible solutions. Gap appears to have lost its relevance both to teens and their parents, its two primary target market segments. ...

This 7 page paper considers the development and changing strategy of the well known toy manufacturer Mattel. The paper traces the development of the company and its different strategies, including development, marketing and overall corporate strategies before considering the companies current position, along with the company's strengths and weaknesses based on current strategy. The bibliography ...

This 10 page paper looks at the marketing philosophy of marks and Spencer's, how it has development and the way in which the actual campaigns relate to marketing theory. The writer also considers the problems and successes of the new marketing philosophy of the company. The bibliography cites 9 sources.

This 5 page paper evaluates a case study on The United Way and the bad publicity it received when one executive took advantage of the organization. Remedies to resolve the marketing problem are presented. The concept of marketing mix and the nonprofit corporation are explored. Bibliography lists 5 sources.

This 5 page paper evaluates a case study on the Johnson & Johnson company and the bad publicity it received during several Tylenol scares. Remedies to resolve the marketing problem are presented. The concept of marketing mix is explored. Bibliography lists 5 sources.

This 24 page paper evaluates this London-based executive recruitment firm largely in terms of its globalization efforts. Much of the paper outlines its expansion history and evaluates the challenges it has faced while expanding throughout the world. Culture conflicts are duly noted. Bibliography lists 15 sources.

5 pages. This is a marketing case study in the consumer behavior of American male adults between the ages of 65 to 75 years of age. Included are examples of interviews of the target population as well as general attitudes toward marketing consultants and views toward shopping for products or services as well ...

5 pages. This is a marketing plan that will introduce a new product to consumers. Rainbow Plant Food is a revolutionary new plant growth product that also changes the color of the plant's foliage from green to whichever color food it is fed. The paper will show how a new product is ...

This 5 page paper considers the Bulgarian wine industry and seeks to discover if there is a potential for the industry to increase its market share in the UK. The writer considers the situation in Bulgaria, along with the recent changes as seen with companies such as Domaine Boyar, as well as the demand of ...

This 5 page paper provides an overview of each company largely with the use of a SWOTT analysis. The fact that Amazon is a click and click enterprise, versus B&N's click and brick status, is highlighted. Bibliography lists 2 sources.

This 7 page paper looks at a business where sales are dropping and consider why, and how, they should carry out market research to identify who their customers are, what opportunities exist and how to use them to increase business. The paper then outlines marketing strategies that use this information.

A 15 page paper that presents a marketing plan for the entitle journal. The Journal of Cleaner Production is published by Elsevier Science, Ltd., who describes this journal as an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure progress towards sustainable societies. The journal is ...

This 14 page paper takes a look at marketing and branding in general and also looks extensively at the Dove brand. Unilever along with its advertising agency Ogilvy and Mather are each evaluated. Corporate culture is discussed. Bibliography lists 24 sources.

This 5 page paper provides an overview of the battle fought in courts and in the media. A case study presented by a student is used, but other sources back up points made. Bibliography lists 8 sources.

This 5 page paper looks at the merger between Rubbermaid and Newell and Rubbermaid's long standing problems with its main client, Wal-Mart. The merger is evaluated and problems are highlighted. Bibliography lists 6 sources.

This 5 page paper consider how Haagen Dazs has marketed its product over the last five years, and considers the way it communicates the message of pleasure and indulgence in order to motivate purchases. The bibliography cites 7 sources.

This 10 page paper consider how a new marketing plan may be developed for The Body Shop. The writer considers the target market, segmentation, products and also the values and culture of the company, which include an anti-advertising attitude, in order to develop an original and new national campaign. The bibliography cites 6 sources.

This 10 page paper considers this well known company, its’ goals, strategies and marketing. Included is the move away form global standardization to the more local autonomy and marketing customization. The bibliography cites 8 sources.

This 10 page paper considers the Harvard Business School case of Heineken N.V. looking at aspects of international marketing as they apply to this company. The writer considers the way in which the product is limited by the requirements of the company in maintaining brand image and value and the way in with it is ...