Essays and Research Papers on Marketing Case Studies

United Air Lines has thousands of miserable employees and is the owner of the record as serving the least-satisfied of all airline passengers. Its stock price has declined throughout the explosive growth of the stock market, and management effectiveness is weak. Revenues have increased in response to increased air travel in recent years. If the economy ...

6 pages in length. When an employee is faced with the decision of whether or not to use a training manual such as that one to be used in the Cap-Hays technical text on Speed Check software, there are numerous considerations to be made. In some phase of that particular employee's business function, it takes consideration in many areas ...

This 2 page paper provides information on the competition between fast food establishments by highlighting Burger King and McDonald's . How the companies compete is the focus of this paper. Bibliography lists 8 sources.

This 2 page paper provides an overview of the war between Coke and Pepsi and the outlook for the future. Coke's creation of a new formula in 1985 and the Pepsi challenge is discussed. Bibliography lists 8 sources.

This 5 page paper considers the doomed project of the Millennium Dome in Greenwich. The paper starts out with consideration of the environmental factors that influenced the performance of the dome, and then considers the segmentation of the audience and the positioning of the Dome. The bibliography cites 6 sources.

5 pages in length. Target Corporation is re-inventing itself in a time when most retail discounters are having troubled times. In fact, with Target's new logo-display ads and 'cheap chic' atmosphere, it is rapidly becoming a major competitor for all of the other major discount chains. Bibliography has 10 sources.

This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies ...

This 5 page paper provides an overview of Dell and how the company has risen to the top of an industry. Its strategy is assessed and used as an example. Bibliography lists 4 sources.

This 14 page paper looks at the ice cream market in terms of sales, segmentation and general statistics in both the United States as well as other countries with several tables. The paper then goes on to consider the influences and barriers on the market, including economies of scale and the currency exchange rates. The ...

This 5 page paper looks at the advertisements used in the Ka campaign for Ford, how they were conducted, targeted and the way in which this served the potential market in terms of segmentation, concentration and follow up. The bibliography cites 3 sources.

This 20 page paper looks at the case of Marks and Spencer's, the marketing problems they faced and how these have been overcome as well as a suggestion for a new marketing campaign. This is undertaken by the examination of the background of the fashion industry as well as Marks and Spencer and then the ...

This 7 page paper looks at the company Levi Strauss, briefly considering the background the paper considers the successful and less successful marking of the company and how this has changed. The target market are considered and the 4 P's are also included in the discussion on the company. The bibliography cites 4 sources.

6 pages in length. Autobytel.com is in the unique industry position of being one of the first to innovate selling automobiles over the internet. Within the last few years, however, the industry has seen more and more competition enter the market with the same type strategy. Autobytel is in the position at this point of having to ...

This 5 page paper takes a look at the tire scandal as it unfolds and who accepted blame. Both Ford and Firestone are examined in terms of their role in the tire problem and the Aristotelian system is used in the analysis. Bibliography lists 8 sources.

This 7 page paper look at how a small company may develop a marketing campaign in order to compete with larger and more financially strong companies. The paper uses the example of a small book shop and puts forward the suggestion of a campaign with an explanation on the reason why certain measured are advocated. ...

This 7 page paper looks at the potential break up of this lucrative company. The court order for Microsoft to break up, handed down in 2000, is explored. Microsoft's counterattack is explained. The paper provides an objective overview of the situation and ideas from each side. Bibliography lists 7 sources.

A 5 page discussion of the problems being experienced by this long-term care facility for the elderly. Originally based on the provision of the needs of a low-income community, this facility has strayed from its original mission to emphasize appearance over function. Suggests a return to the basics of community health needs. ...

This 5 page paper looks at London Zoo and analyses the zoo in terms of the 4 P's; product, price, placement and promotion. The paper also goes no to look at a suggestion for the future marketing to be undertaking in addition to the current strategy. The bibliography cites 4 sources.

7 pages in length. This excellent paper will serve to help envision strengths and weaknesses of a new business and to make appropriate changes where necessary. The market analysis will include the description of the target market, the industry trends and the competition. For instance, in the independent consulting business exactly who is the target market? These ...

A 5 page paper which analyzes the Levi.com website. The paper discusses cultural influence in the website, the market addressed, choice of colors and graphics, and the overall impression of the site. Suggestions are also provided for any improvement that could be made. No additional sources cited.

This 16 page paper considers the structure and make up of the fitness industry. The paper starts with an analysis of the industry, its range and structure and the position of different companies. The paper then goes on to consider the role of advertising to increase demand as well as new trends and the impact ...

4 pages. This paper will deal with the market analysis and research background that will be necessary for the student to be able to start a business marketing a handheld all-in-one phone. Research will necessarily include the worldwide market growth over the life of the market as well as graphs and charts. The student will also need to ...

8 pages. This model paper will give the student an excellent sample of a situational analysis as well as the marketing strategy and existing marketing for the hypothetical company RubberAll-Beltway fanbelts which are sold to major auto manufacturers to place in their final product. Bibliography lists 5 sources.

This 9 page paper considers the role that market research can play in starting up or developing a small business. The paper gives and example questionnaire designed to identify a market, existing competition and unsatisfied segments of that market. The paper then goes on to demonstrate the applications of these lesson with real cases. The ...

A 5 page paper discussing Harvard Case Study 9-674-027 and product innovation. Advent is the company that made the cassette tape the industry standard at a time when 8-track tapes were all the rage. Its founder is the "hands on" sort who refuses to let managers and production workers have any input. The case discusses the ...