Essays and Research Papers on Marketing Case Studies

24 page long reviews of articles relevant to business and marketing with citations for each.

14 pages in length. Very few companies today can make the claim of being literally centuries old, but one that can is Merck & Company. Merck, along with the other of the world's large pharmaceutical manufacturers, recently have taken their promotion directly to potential patients as well as to the hospitals and physicians who ...

This 11 page report discusses the development of a strategic marketing plan for an airfreight company. Bibliography lists 7 sources.

This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of ...

This 17 page paper considers a new product, in this case a multimedia phone and looks at the way in which the marketing of it van be approached, for determining the advantages and disadvantages of the product, identifying customers, marketing and budgeting for the future sales. The bibliography cites 3 sources.

This 11 page paper considers the similarities and differences in marketing to the consumer and the business sector. The paper undertakes this by looking at two very different cases studies of companies local to the Caribbean. The bibliography cites 3 sources.

5 pages. The Body Shop has seen some rough times in light of the fact that the internet has become the most important new innovation in marketing. In order to meet this demand, the Body Shop needed to be persuaded that it made sense to set up a separate company rather than manage its own web site. ...

This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.

7 pages. This case study is about a consulting agency that is a viable partner for business to business web-based companies. The intent herein is to market this consulting service to applicable target markets. By thoroughly explaining the uses of services and how it can affect web-based companies, we will determine just what ...

This 6 page paper considers the position of Gap Inc. and its;' past and current performance and strategies before considering the position and role of its strategic business unit Old Navy, along with its' past performance and strategies for growth. The bibliography cites 5 sources.

This 10 page paper is a comprehensive look at how Starbucks in the UK can expand their business and still retain brand integrity. The first part of the paper considers the influences on business, including the political, economy, social and technological factors. The writer then suggests how the company may extend the market with reference ...

This 8 page paper consider how to market a local business. The writer uses the example of a local photography company. The competition is analysed and the 4 P’s; product, price, placement and promotion are all considered in order to develop an holistic and realistic marketing plan. The bibliography cites 5 sources.

This 4 page paper looks at the current lifecycle stage of integrated medical management and billing software, argues and justifies the opinion that it is in the market growth stage and looks at the value, financial and management implications of this stage. The bibliography cites 2 sources.

This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.

A 5 page solution to a situation facing a new-hire at a company which manufactures therapeutic medical devices. The new-hire has been instructed to misrepresent their volume needs to an outside provider with the intent of canceling the order after the smaller volume which is really needed had been obtained. Although the supervisor ...

This 2 page paper provides a look at the demographics of Philadelphia. Is opening a business in the city a reasonable goal? Bibliography lists 5 sources.

This 5 page paper discusses the processes in The Natural Step process for converting existing businesses into environmentally friendly businesses.Four case studies examined. Bibliography lists 1 source.

This 5 page paper looks at an idea to start a business selling up market children's clothing in the UK. The idea is that as the birth rate is decreasing the spend per child will increase. This paper starts by assessing the assumption, examines the market, looking at size, structure, main competitors, general patterns and ...

This 9 page paper is written in two parts. The first part considers Thailand as a destination for setting up a business and looks at how two products, a lap top computer priced at $500 and a male contraceptive device priced at $1 may be promoted. The second part of the paper outlines a ...

This 5 page paper provides cursory information that is applicable to any business. The focus is on getting clients as quickly as possible. Two books are consulted to come up with a strategy for a hypothetical case. Bibliography lists 2 sources.

This 4 page paper develops a plan for Cannondale, the bicycle company to increase net profits using a market penetration strategy. The paper outlines the goals, strategy and marketing tactics. The bibliography cites 3 sources.

In 1982 Johnson and Johnson faced a crisis when an unknown individual laces their Tylenol extra strength capsules with cyanide, resulting in 7 deaths. This 5 page paper looks at the events and problems faced by Johnson and Johnson and the way in which they responded to the crisis which facilitates the recover of ...

This 11 page paper looks at the UK supermarket J Sainsbury, examining the strategic role information has played in the development and current position of the company. The paper also presents a Porters Five Forces analysis to look at the influences of existing competition, the threat of new competitors and the power of buyers suppliers ...

A complete 12 page marketing audit of the Phillip Morris Company in which the writer examines the company's overwhelming advantage in the tobacco industry, marketing environment, legal considerations, pricing strategy, organization, and more. Bibliography lists 4 sources.

This 6 page paper looks at the way Mercedes have designed cars since their inception, considering the way that the designs have changed and the way that they have met consumer needs. The bibliography cites 5 sources.