Essays and Research Papers on International Business

This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.

A 4 page suggestion for implementing plant closures, reorganization, and outsourcing as a means of reducing costs and maximizing productivity capabilities. Bibliography lists 5 sources.

This 10 page paper looks at the performance of Marks and Spencer in 2008, considers the way it competes, including the mistakes of the past and the current competitive strategies and management of the value chain. The bibliography cites 9 sources.

This 3-page paper provides insight as to how a U.S. business can obtain funding for a new business in a third-world country. Bibliography lists 2 sources.

This 6 page paper looks at the different influences that will attract FDI, considering how and why they are influential, hoe governments can have a direct impact with policies and giving some examples of how and where different polices have been successful. The bibliography cites 7 sources.

This 10 page paper looks at the way a company can plan and undertake expansion. The way that target markets can be identified is considered and the different approaches to market entry are discussed before issues of marketing in a new market are discussed. The case of Drambuie is used as an example but the ...

This 3 page paper looks at how the UK's dominant supermarket; Tesco is able to add value to its' international operations. The paper considers the way Tesco is transferring some of it's core competences to make international expansion successful. The bibliography cites 4 sources.

This 3 page paper illustrates the connection between business and international affairs by exploring the global impact of the Wall Street meltdown. Bibliography lists 3 sources.

This 9 page paper looks at the advantages and the disadvantages of using expatriate employees to staff foreign subsidiaries. The paper looks at the concepts of organizational learning and the spread of knowledge, the issue of cultural differences, internationalization of staff as well as the costs, difficulties in obtaining the advantages and problems of repatriation. ...

This 28 page paper is an examination of the global steel industry. The first part of the paper looks at the historical and the current performance and structure of the steel industry. The paper then looks at the performance of three international steel companies representative of different segments of the steel industry; The United States ...

A 3 page paper discussing the balance of trade between the US and China. The US-China Business Council states that China is the fastest-growing of all of US export markets and that those exports serve to prevent an even wider trade deficit with China. China currently has price controls in place on some ...

This 11 page paper provides a thesis statement that suggests virtual teams may be more productive than traditional teams. A literature review is included along with discussion about what makes a virtual team successful, including leadership. Studies reported have revealed success and failure of virtual teams. Bibliography lists 8 sources.

This 14 page paper looks at different aspects of sustainable tourism, including considering what the concept of sustainable tourism is, why it is important to the tourisms industry, the positive and negative impacts as well as issues such as quality verses quantity, control over development and the conflict between short term and long term needs. ...

This 4 page paper looks at the strategy of Wal-Mart to open up banking operations in Mexico and how this may be argued as fitting in with the overall Wal-Mart strategy as well as meeting Mexican market needs. The bibliography cites 5 sources.

This 8 page paper explains and discusses different conceptualizations of globalization: skeptics, neo-liberals, radicals, and transformationalists. Each approach is described in terms of its major tenets and beliefs. Bibliography lists 7 sources.

A 9 page paper. H&M is a retail apparel company from Sweden. The essay begins with a brief history of the company, its current size and operational strategies, and a description of what the company does, with an emphasis on innovation. The writer discusses H&M's chief competitor who recently moved ahead of H&M and what ...

A 20 page paper that begins with an executive summary. An brief industry analysis is included. Major topics discussed include the political and legal environment, environmental sustainability, comments about hyper-competition in today's market, corporate responsibility, corporate culture, intellectual property and the effects of corporate culture. Bibliography lists 17 sources.

This 3 page paper examines how the Virgin Group fits into areas of social responsibility. This paper reports that the group does several things, inclusive of paying attention to environmental issues and the problems that exist in Africa. Bibliography lists 5 sources

This 4 page paper looks at the way globalization and localization is taking place at the same time. Using India as an example, the paper considers the general concepts and then uses the fast food industry in order to demonstrate the way both phenomenons are seen to existing within the same organizations. The bibliography cites ...

This 3 page paper looks at the Body Shop as an example of a company that has worked with employees and local communities in other countries in order to make use of comparative advantage. The paper looks at how the company has developed the relationships with local communities, the short and long term costs and ...

This 14 page paper looks at the decision making processes at Disney by examining the way two important strategic decision were made; the creation of a Disney theme park in Europe which resulted in the creation of EuroDisney, now known as Disneyland Paris, and the acquisition of Capital Cities/ABC. The paper looks at what factors ...

This 3 page paper looks at the facility protection goods industry and the firm ERICO. The trends in the industry are identified and then the way the firm competes in the industry and in response to these trends is discussed. The bibliography cites 2 sources.

When recession hit both the British and international economies at the end of the 1970s, British Airways ran into heavy losses. This 5 page paper looks at the way that the government and the management of the firm responded, how the strategies changed and were eventually aligned to market needs and the results of those ...

This 32 page paper looks at BMW a company that has been trying, but struggling to increase market share. The paper starts with an introduction and examination of the problem. There is then an in-depth literature review looking at relevant models and theories that can be applied to the situation of BMW. The paper then ...

3 pages in length. Friedman's primary perspective in The World is Flat is to bring the notion of globalization into a new and more accepted light than what has heretofore been achieved. For many, globalization equates to the sole objective of financial gain at the direct expense of social and cultural institutions, yet ...