Essays and Research Papers on International Business

This 12 page paper considers the positive and potential negative impacts of cultural diversity in the hospitality industry. Using examples and theoretical frameworks the impact on the management and the way service is offered is examined. The bibliography cites 13 sources.

This 35 page paper looks at the way in which a company can plan tot expand. Using the example of K&O a small tailoring firm in Bahrain which wants to expand aggressively using franchising and the internet, the paper presents a plan for the company starting with the company background, mission and visions then looking ...

This three page paper looks at McDonald's in the UK. The first part of the paper outlines some of the problems the company has faced which have led to sluggish sales. The second part of the paper considers some potential remedies discussing both short-term fixes and long-term strategy changes. The bibliography cites two sources. ...

This 6 page paper looks at the way a company may be set up and run in Cyprus using a furniture design and manufacturing company as an example. The paper looks formation requirements, corporate tax issues, legal protection in terms of copyright, patents and trademarks, manufacturing of the company and its' marketing. The bibliography cites ...

This 7-page paper covers China's environment, from economic growth to population needs, an an effort to bring in a water purification system. Bibliography lists 4 sources.

This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a ...

The World Trade Organization is generally seen as a positive organization, but not all aspects of its work are positive. This 5 page paper examines some of the negative results of the WTO and considers the way that reforms may be necessary. The bibliography cites 6 sources.

This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.

This 10 page paper examines the UK cloths and food retailer; Marks and Spencer, home of the St Michael brand and colloquially known as M&S. The paper answers three questions using a case study supplied by the student looking at the position of M&S in the mid 1990’s. The questions are concern the principle elements ...

This 21 page paper looks at the oil company Shell and considers where or not the company may be seen as ‘green’ and socially responsible. The paper reviews the company’s actions and places them in the larger theoretical context applying a range of theories. The bibliography cites 19 sources.

This 14 page paper examines the way in which two well-known pharmaceutical companies are pursuing growth. GlaxoSmithKline has a strategy concentrating on supporting existing and developing new drugs which focuses on organic growth, whereas AstraZeneca has a strategy that focuses on the acquisition of small bioscience firms. The paper discusses the way in which the ...

This 7-page paper gives an international view of McDonald's, and talks about its product, capabilities and what can be done to improve them. Bibliography lists 3 sources.

This 16 page paper looks at the oil company Shell and seeks to assess whether or not it is ethical. The paper starts by looking at a range of actions by Shell which may considered in terms of corporate social reasonability and ethical stances, looking at social investments, projects, sponsorship and environmental projects. The ...

This 8 page paper explores various aspects of international development with particular emphasis on the way in which the stock markets and banking sector impact economic development. Bibliography lists 6 sources.

A 6 page paper providing a speech and answers to audience questions. The speech addresses Heckscher-Ohlin and Ricardo theories; the Leontief paradox; and Linder's explanations for international trade patterns. Questions address specific, ad valorem and compound tariffs. Bibliography lists 3 sources.

This 7 page paper looks at the well known Korean electronics company Samsung using Porters theory of competitive advantage. The paper starts by looking at the theory and then applies the theory to Samsung to identify the sources of competitive advantages. The bibliography cites 5 sources.

This 3-page paper focuses on Starbucks' expansion (with emphasis on China) as well as some problems it has faced in expanding. Bibliography lists 2 sources

There are many examples of celebrities endorsing or taking part in marketing for goods or services. From Henry Cooper promoting Brut, to Jamie Oliver promoting Sainsbury’s and Carol Vordeman promoting secured loans the practice is widespread. This 11 page paper looks how and why famous personalities are used in marketing and the benefits along with ...

This 8 page paper examines the economy of Bangladesh. The paper is written n 2 parts. The first, and largest part of the paper part looks at the overall economic performance and international trade patterns for Bangladesh. The second part of the paper the paper presents information on the business environment from the prospective of ...

This 24 page paper examines the types of strategies that are used by British Airways (BA) to compete and assess how successful they are. The paper starts by considering the generic competitive advantages strategies and then looks at BA to asses how these are followed and define what strategies are being used. The bibliography cites ...

This 6 page paper looks at the internet retailer Amaxon.com and considers the way it may, or may not, be able to enter the Italian market. The paper starts by looking at the company, the way it competes and its core competences before looking at Italy as a potential destination. The bibliography cites 9 ...

This 3 page paper looks at the way that Hilton have developed and implemented a HR strategy in order to provide high levels of customer services with employees that are an active part of the Hilton culture with the Equilibrium strategy and the use of the Espirit reward program.

A 4 page paper. This essay reports the number of civilian workers in Iraq and the number of deaths and injuries. The author comments on the issue of PTSD among these workers and the insurance companies' refusal to pay for counseling. The writer also comments on what HR managers and companies need to do for ...

This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the ...

This 11 page paper is divided into two parts, each of which responds to specific aspects of the company. Part 1 provides a basic overview of the company, including specific data and the history of the company. Part 2 discusses different questions regarding management, employees, quality assurance, employee training and more. Bibliography lists 12 ...