Essays and Research Papers on International Business

This 8 page paper is an annotated bibliography looking at 10 articles concerning special interest tourism, specifically eco-tourism. The paper summarises each article or book and looks at how they are useful in writing a paper about special interest tourism in the global tourist industry.

This 6 page paper examines Orix Fleet Services in Australia, a wholly owned subsidiary of the Japanese company by the same name. The paper projects company goals and develops a marketing plan back up with operational changes in order to meet those goals. The projected goals are develop in line with current company performance and ...

This 14 page paper is the second of a set of two papers. This paper presents the primary research looking at how low cost airlines should be marketed in the UK. This paper conducts the primary research, presenting the tools and that were used, including a fictitious questionnaire or survey and then present the finding ...

This 7-page paper provides an overview and suggestions on how Orkin, the pest control company, can enter into Australia. Bibliography lists 2 sources.

The embracing of cultural diversity in a company can be the source of many benefits. This 9 page paper consider the benefits in terms of employee relations, innovation and retention, customer relations, reduced litigation and advantages when entering new markets. The bibliography cites 8 sources.

A 3 page paper discussing eBay's international acquisitions strategy and reasoning. eBay has been growing at huge rates – 70 percent in 2004 – and has begun to level off. As Wall Street is fickle and has difficulty grasping that such growth rates are not sustainable over long periods of time, eBay pursues ...

This 17 page paper looks at different aspects of international expansion. Using the example of an Asian clothing company the paper looks at the different ways of entering a new market, considers which country would be a good target and justifies this by examining market information. The paper then looks at how international cultural issues ...

This 4 page paper discusses Lenovo's acquisition of IBM's PC and Laptop division. The essay begins with a very brief description of IBM and Lenovo. The advantages of the merger for both companies is discussed, including trends in the global PC market. finally, the writer comments on the risks of the acquisition, for example, will ...

This 3 page paper considers Italy in terms of globalization and international trade. The paper looks at the goods that are imported and exported and identifies the import and export partners. The bibliography cites 2 sources.

This 8 page paper discusses the high incidence of work-related injuries and deaths in Australia, and what might be done to stop this epidemic. Bibliography lists 6 sources.

This 5 page paper provides an overview of the problems of investing in China. Bibliography lists 5 sources.

This 18 page paper examines the Royal Mail in the UK, part of the Post Office. Letter delivery may be seen as a source of competitive advantage. The marketing mix of letter delivery is examines with the use of the 7 P’s model, this is based on an extended version of the 4 P’s and ...

This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for ...

This is a 7 page paper which dicusses the widening U.S. trade deficit. The bibliography has 6 sources.

This 7 page paper discusses a case study of Swatch and makes recommendations for possible future actions. Bibliography lists 4 sources.

Gazman are a well known menswear chain in Australia with 29 branches. The traditional bricks and mortar store has many strengths, such as brand image and service level, but also has inefficiencies, such as the use of paperwork and the lack of internet support or sales. This 11 paper argues that the current strategies are ...

This 8 page paper considers the way in which an organization may evolve into a learning organization (LO). The paper uses the example of a police force in an article entitled “Teaching old dogs new tricks: Implementing organizational learning” and examines what is undertaken, how it is achieved and links the process to the ...

A 6 page paper discussing the ways that the basic principles of salesmanship extend to international markets even though individual salespeople need to accommodate local culture and custom. The paper uses cultural differences in Germany as example, with reference to several Asian nations. Successful global salesmanship depends not only on the individual, but ...

This 6 page paper examines the men’s fragrance industry in the UK, where the dominant players are brands such as Calvin Klein’s cK One and Hugo Boss and the major retailer is Boots. The paper examines the market structure, trends, segments, motivators and the projection for the future. The bibliography cites 12 sources.

This 3 page paper looks at a range of influences that a business would have to consider when looking at expanding internationally. These include currency exchange rates, culture and language as well as different ways of expanding, such as exporting or franchising. The bibliography cites 2 sources.

A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. ...

This 13 page paper examines the development and strategy of the UK supermarket chain Tesco. The paper is written in 4 parts, the first part examines the strategies followed after the war including diversification and the development of differentiation. The second part looks at the value of CRM with the loyalty card system and the ...

A 4 page paper discussing IBM's and Lenovo's reasons for agreeing to the sale of IBM's PC business. Analysts are optimistic about Lenovo's ability to sell IBM PCs despite IBM's inability to succeed with the products. As Dell is experiencing problems and announced in late October 2005 that it would miss sales targets ...

Countertrade is becoming increasingly popular. This 5 page paper consider show it is being used in order to manage and minimise risk, especially in international trade and how it is used in terms of global financing. The bibliography cites 9 sources.

This 12 page paper examines the UK construction company Telford Homes PLC. The paper starts by looking at the strategy and developments of the company and then conducts a comprehensive financial analysis for the financial years ending 2004 and 2005. All calculations are shown. The bibliography cites 20 sources.