Essays and Research Papers on International Business

A 16 page discussion of the reasons world events demand consideration in corporate security. The author cites examples of the impacts of the September 11, 2001 terrorists attacks and details their impact on diverse segments of the corporate world. Environmental terrorism is used as yet another example of why world events impact corporate security. ...

This 15 page paper looks at the way public relations are used by the Virgin brand. The paper considers public relations (PR) theory and former examples, such as the campaigns of Bernays and applies this to the Virgin group and the way they communicate with the public with a mixture of personal image and communicate ...

This 8 page paper examines how the adoption of labour intensive export manufacturing assisted the growth of the East Asian Tigers economies. The paper considers the reasons behind the growth and how it took place in order to assess the role played by labour intensive export manufacturing industries in stimulating the economic growth of ...

This 8 page paper examines the passenger airline industry in East Asia. Written as a report the paper starts by examining the strategies of national flag carriers and low cost carriers. Airlines examined are Singapore Airlines, Thai Airways, Malaysia Airlines, Garuda Indonesia, Air Asia and Valuair. Similarities and differences in the strategy choices. The paper ...

A 5 page paper discussing how Shell Oil uses its organizational structure and HR practices to build competitive advantage within its industry. Shell Oil has been able to gain immense competitive advantage from its judicious blend of corporate control and freedom of action in the local area. Shell provides a profitable example of ...

This 12 page paper is written in two parts. The first, and largest part of the paper discusses a statement that argues the most successful global brands come from America, and although global brands may come form any country, that "the US is better at the practice of branding than other country". This includes consideration ...

This 5 page paper is based n a case study supplied by the student. The group dynamics of a team are examined. The team is dominated by an autocratic leader who will not listen to any other team members, a mouse, an angry employee and a leader in waiting. The paper then suggests how ...

A 15 page report that provides an analysis of the NTUC FairPrice supermarket Online Web site. Sections of this paper include: Online Revenue Stream; Target Customers; Market Positioning; Marketing Mix (4 Ps); Web Site Design; Web Page Design; Payment Method; Security Measures; Privacy Policy. Statistical data included. 2 Tables are included. Bibliography lists 5 sources. ...

This 11 page paper looks at how a product or company which is currently purely domestic may expand into an international market. The paper shows how a market could be assessed to find a good fit and then a marketing plan developed. The example used is the Australian company Richgro, manufacturer of a range of ...

This 6 page paper examines the management and leadership models used by BMW. The core model is argued as a stakeholder approach reflecting the social model of capitalism found in Germany. The company uses this successfully, but it is not the only model used. The UK operations are also examined where the model has developed ...

This 15 page paper examines the construction industry in China and assesses the potential for a foreign company to enter the housing construction market. The paper includes industry growth trends performance and profit levels, market structure and barriers to entry. The paper then outlines how entry to the market though a joint venture would ...

This 5 page paper examines what factors will influence residents attitudes towards tourism. Factors such as attachment to the area, development processes and perceptions of the advantages and disadvantages of attractions are all discussed with reference to academic literature. The bibliography cites 11 sources.

This 14 page paper examines the leadership styles seen at BMW showing how the company use the human relations school of management and democratic leadership styles. This is illustrated with examples. The company is then compared with Ford, where it is argued there is a more scientific management approach and an autocratic style of leadership. ...

This 5 page paper examines the relative positions of the major suppliers of handsets in the cellular telephone market. The paper looks at Nokia, Motorola, Samsung, Siemens, Sony-Ericsson and LG Electronics. The bibliography cites 3 sources.

This 4-page paper focuses on the driving demographic factors businesses must face and consider when deciding to do business in different countries. Bibliography lists 3 sources.

This 4-page paper provides an analysis (based on three articles) as to why U.S. seems to be lagging behind in productivity and business in comparison to the rest of the world. Bibliography lists 3 sources.

This 10 page paper examines the credit provision and control in Ghana and the UK paying specific attention to the impact on small businesses, especially small retailers. This is examined using the framework of an in-depth Porters Five Forces model. The bibliography cites 5 sources.

A 5 page paper that discusses issues related to the globalization of the services industry. What is meant by "services" is discussed as is the need for international diversification of service firms. Protection for services sector is also defined with a discussion of why it is needed. Finally, the writer reports opposition to such protection. ...

This 10 page paper examines an important financial decision made by a company to consider the various influences and pressures that impacted on the decision. The decision examined was that of British Telecom to de-merge with its' subsidiary O2, which now trades as MMO2. The paper looks at the financial issues surrounding the decision ...

A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected ...

This 12 page paper examines the impact of globalisation on the labour force. The paper starts by considering the general impact of globalisation, why international trade take place with reference to international trade theory and then how this is seen in the real world looking at the impact of factors such as wages and the ...

This 17 page paper outlines how to carry out a study to determine how international brands should be marketed, using either standardized or customized approaching to branding. The pa-per starts by considering how the research could be undertaken and then conducts a literature review and looks at two case studies. The bibliography cites 13 sources. ...

This 8 page paper provides an overview of the country and looks at economic, political and social aspects. The paper concerns what a business person might want to know before a trip to the country. Bibliography lists 8 sources.

A 13 page paper discussing South Korea’s economic recession and how the country might choose to address the matter. Currently it is not friendly either to business or to the wealthy, who have the means to establish other businesses that can provide jobs and contribute to overall economic growth. The paper recommends that ...

This 16 page paper considers the way in which the fire service in the UK can be seen in terms of fairness and equality. The paper looks the presence of ethnic minorities and also at the introduction of the Disability Discrimination Act 1995 after a long period of exemption for the uniformed services. The way ...